Is Google AdSense Dead or Alive?

BizwareMagic's Internet Marketing Newsletter


Is Google AdSense Dead or Alive, Inquiring Minds Want to Know!


The tale of two camps.

Don't know if you're heavily into Internet Marketing or not?
But if you're like me, keeping track of all the latest online
marketing buzz and activity - the last couple of weeks has
been very interesting.

It all has to do with Google Adsense.

You see there is a raging war going on about the value
of webmasters using Google Adsense on their sites to
earn income. There are two main camps. Two main
viewpoints.

It all started when Scott Boulch decided he wanted
to build an opt-list by using a viral report entitled:

The Death of Adsense


It's a fascinating report and there is a lot of
truth in it. But it is not the end of Adsense.
Far from it!

As many Adsense Guru's will tell you - mainly
Joel Comm of Google Adsense Templates fame.
He countered with a report called:

Adsense Is Alive


The tale of two camps. Who's right?

Well, they are both right. It's just in how you
approach the Google Adsense question? But mainly
it has to do whether or not you're an Internet
Marketer?

Sure, the click per price for many keywords in
Google Adsense has gone down recently, but it is
still one of the best ways for 'a non-marketer webmaster'
to monetize his or her site. Just slap the Adsense
code on your pages and collect a check from
Google each month. Simple and very easy to do.

Now, if you're an online marketer you will know
there are countless other ways to monetize your
site or sites besides Adsense. Most of them -
a lot, lot, lot more profitable. One being the
use of CPA networks, or cost-per-action. You get a
commission for someone signing up to a service
or buying a product.

However, if you're really smart, you will be
building multiple streams of income from your
sites. Google Adsense would just be one of these
streams. CPA would be another. Your opt-in list
another... and so on. But you knew that.

You may ask - Why are promoting two of these reports?
Hey, I am an Internet Marketer, that's what I do!

Besides, both reports make for interesting
reading. And they are both free...

Well, sort of...

Always remember this: 'It is always much more
profitable to sell tools to the gold diggers,
than finding the gold yourself.'

Keep this fact in mind while you read both
reports and you will have the real truth.

Here are those two reports again. You will have
to join some lists to get them. Hey, this
is Internet Marketing!

The Death of Adsense

Adsense Is Alive


I have also written an article on this subject
entitled: "The Death Of Google Adsense & Other Myths"


The Death of Google Adsense And Other Myths
© 2006 Titus Hoskins




Recent changes in the Google Adsense program has many online
website owners and marketers seriously concerned. Many have
seen their Adsense profits and income flatline... seen their
four or five figure monthly Adsense income disappear overnight.
For many the Google Adsense bubble has burst.

What happened?

First, Google made a change in its Adsense program, letting
advertisers choose between putting their ads in the search
results or on the content pages of Adsense publishers. Search
won out and started to receive the higher bids. Search results
convert better than content ads.

Next, Google has cracked down on Junk Adsense sites, like
they should. These sites consisted mainly of software generated
re-hashed search engine links and were totally annoying to say
the least. But Google also cracked down on 'squeeze pages' or
'affiliate landing pages' - a lucrative source of income for
many online marketers, mainly because these pages helped
marketers build an opt-in list or use permission based email.

The results of these changes produced an Adsense meltdown for many
online marketers.

Some Internet marketers are speculating recent changes
could even mean the death of Adsense. One online marketer,
Scott Boulch even published a free report entitled 'The Death
of Adsense".

Many affiliate marketers would agree with Boulch on some
of his points, especially the obvious fact that using Adsense
on your web content is starting on the bottom rung of the online
marketing ladder. Instead of receiving pennies per click with
Adsense, alert marketers and webmasters have already discovered
that by using CPA (Cost-Per-Action) and direct affiliate links,
they can produce significantly more revenue from their web pages.
Why earn pennies per click when you can earn $5, $10 or
OVER $100 per click?

But the fine people at Google are catching on...

In the past Google has made its own swing to the Cost-Per-Action
direction with its referral system for the Firefox Browser
and giving webmasters credit for signing up Adwords and Adsense
accounts.

Many online marketers believe Google needs to expand on these
baby steps and open their Adsense affiliate program up to third
party products/advertisers. In a recent company statement Google
offered some hope: "We're always looking for new ways to provide
effective and useful features to advertisers, publishers, and users,"
the company stated "As part of these efforts we are currently
testing a cost-per-action (CPA) pricing model to give advertisers
more flexibility and provide publishers another way to earn revenue
through AdSense."

Basically, in cost-per-action, advertisers pay for leads,
purchases or customer acquisition. It would help with the
click fraud issue and the monetary returns could potentially
make Adsense's revenues pale in comparison.

As more and more commerce goes online... acquiring customers for
such diverse services as insurance, real estate, telephone,
marketing, web hosting, travel, mortgage loans, cable TV,
banking... you name it, almost any service or product sold
in the marketplace is now turning to the Internet for customers
and lifelong clients.

Enormous sums of money will change hands. Perhaps, the most
lucrative of these is customer acquisition. Advertisers are
turning to the Internet and webmasters/marketers for acquiring
these lifelong customers for their respective services and
products. Businesses and companies are quickly realizing paying
an attractive lead generating fee/commission is smart business.
They quickly build a client base for their services or products
and quickly recoup their expenses - realizing in the long run
these leads will generate huge profits.

It can also mean huge profits for the CPA networks like
ValueClick's Commission Junction and Rakuten's LinkShare who
supply the advertisers with publishers and website marketers
to harvest these leads. It can be a lucrative venture for
all involved, especially for those online marketers who
have cornered the search engines for lucrative niche
markets in big ticket items. Even small ticket items
pay quite well for those marketers who know how to market
online.

Contextual advertising is fine, but CPA (Cost-Per-Action)
will offer much better returns for the website owner. Making
any profitable site much more profitable. It will and is
opening up a whole area of marketing opportunities that
never existed before we had the Internet. Creating a complex
structure of advertisers, publishers and the Affiliate/CPA
companies that connect the two.

Of course, cutting out the middle man has always been even
a more profitable venture for most marketers. As more and more
webmasters realize they can make much more with dealing directly
with companies, rather than going through a middle process like
Google Adsense or the countless other affiliate/CPA networks
... online marketers can reap even bigger rewards.

For an online marketer when you get a phone call or email from
the CEO or the affiliate manager with a company or service
you're promoting with your website - you know you have made it!
Dealing directly with a company usually means bigger commissions
and special exclusive deals just for you or your sites.

Only fly in the ointment, all that extra paperwork and business
wheeling and dealing. Many marketers and website owners like the
idea of someone else handling all the tracking, collecting payments,
promotional materials... they just like to sit back and build more
websites and content. It gives the affiliate marketer a lifestyle that
they are looking for on the web. They just like to market and promote
with their sites and let someone else worry about the details.
Therefore, there will always be a place for contextual ads like
Google Adsense... Rumors of my demise have been greatly exaggerated.

However, could CPA be a better alternative for the current Adsense
contextual ads?

Google would be the natural choice for a middleman if there
ever was one. Besides, many savvy marketers know the Google
brand name is trusted online, any product/service promoted
through Google would be an easy sell. Many argue Google
already dominates the web, why should it not be the one to
handle these CPA transactions through its Adsense program.

On the flip side, over countless updates and changes to
its indexing, many webmasters have experienced more than a
few negative dealings with Google. Many have won, many have
lost in this Google Age, but all have realized riding
the Google Search Engine is like running with the bulls
at Pamplona, totally thrilling unless you're one of the
unfortunate few who get trampled in the process.



...

The author is a former teacher who now works full-time online
operating numerous websites, including two sites on Internet
marketing. For the latest web marketing tools try:
Internet Marketing Tools
For the lastest trade information in your own industry try:
Free Trade Publications
Copyright © 2006 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.
...

Today is also Google's birthday!

Happy 8th Birthday Google! For a Kid you sure
make life interesting!

...





Regards,

Titus
http://www.bizwaremagic.com

Boost Your Sales With Long Tail Marketing!

BizwareMagic's Internet Marketing Newsletter


Contents
.......................

o Boost Your Online Sales With Long Tail Marketing

o Chris Knight's (Ezinearticles) Blog

o Google's 1000+ Domains - Very Interesting!

o Joel Comm's Next Adsense Templates & Free Report
.......................



Feature Article:

Boost Your Online Sales With Long Tail Marketing
Copyright © 2006 Titus Hoskins

Years ago, when I first heard the phrase 'Long Tail Marketing'
I did a double take and wondered what the heck the phrase
was referring to? Little did I know then how important a
factor it would play in the overall success of my online
websites.

I first heard of Long Tail Marketing from Chris Knight
who runs Ezinearticles.com, an online article site which
is ranked around the Top 500 sites on the Internet.
Ezinearticles had also sent over 50 thousand unique
visitors to my main website so I knew any marketing
information coming from Chris was the real deal.

Unfortunately, when you run several sites on Internet
marketing you are constantly bombarded with online
marketing products, techniques and the latest marketing
fads... you become very cynical of the latest trends.
I only half-heartily started testing Long Tail marketing
- huge mistake - for I immediately started seeing results
with my online sales. Just wish I had paid more attention
to Chris's advice on Long Tail marketing and implemented
it sooner in my overall marketing strategy.

It has made all the difference in the profitability of
my websites. The reasons why are explained below, as well
as a detailed description of Long Tail Marketing and how
you can use it to boost or increase your online sales.

Don't make my initial mistake, discover everything you
can about Long Tail Marketing and start using it in
your own marketing.


What is Long Tail Marketing?

Long Tail Marketing refers to the technique or method
of using a long string of keywords when targeting
prospective buyers. Instead of using/targeting one or
two single keywords in your online marketing - you
use a longer keyword phrase or a whole group of related
keywords - thus the name, a long tail or string of keywords.

Perhaps, the best way to explain Long Tail Marketing is
to use a simple example. Lets say you have a travel business
and you have an online site associated with your business.
Instead of targeting the keyword 'vacations' which will
be very competitive and very hard to place on the first
page SERPs in the major search engines such as Google,
MSN, Yahoo... now with Long Tail Marketing, instead of
targeting the broader competitive keyword 'vacations',
you target a longer, more precise phrase - 'honeymoon
vacation packages to Niagara Falls'.

Keep in mind that keywords are the exact words surfers
type into search engines to find what they're looking
for on the web. You can plainly see that the second
keyword phrase is more targeted than the general keyword
'vacations'.

Why is Long Tail Marketing So Effective?

There are several reasons why Long Tail Marketing is so
effective. It has narrowed down and targeted exactly
what the prospective buyer is searching for. It is
precisely the product or service that they intend
to buy. It's only a matter of you selling it to them.

But more importantly, by using Long Tail Marketing,
you have found the prospective buyer at the exact
time or stage when they are ready to buy. You have
found them at the right moment in their buying process
- they have made up their minds to exactly what
they want and are just looking for a quality product
or service to meet their needs. You satisfy their
needs with a quality product or service.

Lets look at an example from my own marketing, I run
a simple online laptop guide within one of my sites.
Instead of targeting the very competitive and
unreachable general keyword 'laptops', I go for
a longer keyword phrase such as 'best gaming laptops'.
And the even more targeted 'Alienware Aurora m7700'
- someone searching for the last keyword phrase more
than likely has already decided on what type of gaming
laptop they want to buy. This last keyword phrase is
much more likely to convert into a sale.



How do I Use Long Tail Marketing with My site?


Remember back to when you last bought something online,
what keywords did you use to find it? If you have an
online business, you must target the keyword phrases
your customers would use to find your product or service.
You have to find these keyword phrases and use them in
your marketing.

Most professional marketers use some type of keyword
software to research their keywords and keyword phrases.
I use the very powerful Keyword Elite by Brad Callen and
it quickly gives me all the keyword information I need
to put my Long Tail Marketing into place.

But this software is expensive, so another alternative
would be to use such sites as Wordtracker or the
one I like www.nichebot.com - it will tell you how many
searches are made each month for your chosen keyword
phrase and give you some indication of your competition.

The real beauty of using Long Tail keywords - there is
little or no competition for your keywords. You will find
it easier to place on the first page of the different
search engine for your targeted phrase. If you do
Pay-Per-Click advertising, you will save on costs by
using Long Tail keywords. Plus, both your conversion
rate and ROI will be higher.

Marketing Tip: Always create a page on your site for each
Long Tail keyword phrase you target, place it in the title
and the url. Plus, if you write articles, place your keyword
phrase in the title of your article and syndicate your articles
around the web using sites like Ezinearticles.com mentioned
above.

Of course, all income results from Long Tail Marketing
or any marketing method will depend on your own effects
and marketing abilities. No one can guarantee sales but
I hope you will give Long Tail Marketing a go. It is
simple, direct and effective.

Long Tail Marketing has made all the difference in how
profitable my sites have become. It is the one marketing
method I use daily and plan to use for years to come.
In fact, Long Tail Marketing has become the backbone of
my whole online business. Go figure!


....

The author is a full-time online marketer who operates
numerous websites, including two sites on Internet
Marketing. For the latest web marketing tools try:
Internet Marketing Tools
To get more clicks on your site, try free thumbnail previews here:
Free Thumbnail Web Images
Copyright © 2006 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.
....


o Chris Knight's Blog

Here's some feedback on my article on the Ezinearticles blog.
Add you own!

Ezinearticles Blog


....

o Google's 1000+ Domains - Very Interesting!

Of course, it doesn't take a rocket scientist or a marketing
expert to you that another key to earning a decent online is
Google. But Google is much more than the major search engine
on the web - it is rapidly branching out into all areas of
the world wide web.

I found this list of 1000+ Domains owned by Google to be very
interesting to browse thru - who knew!

Google's Domains


Of course, there are probably many more we don't know about
and probably will never know about - keeps you wondering where
this business giant is headed. Complete domination of the
wired universe would be my guess.

Regardless of your opinion of Google, (I like it and all the Google
products I have tried) this online entity will have a direct
correlation to the how profitable your online websites will be.

You must master Google. Well, the SEO aspects at any rate
if you want your online business to succeed rapidly.

And mastering the Google Cashcow can also be fun!

Google does have some nice programs for the affiliate
marketers - read more here:

Google Cash File


....

o Joel Comm's Next Adsense Templates & F'ree Report

In October, Joel Comm is releasing the next series
of Instant Adsense Templates. The last ones sold
out in under 2 days.

He's keeping this product secret - there are a lot
of copycat products being offered by marketers who
know a very hot marketplace when they see one. Even
if it's in the rear view mirror!

But none of these will have Joel's expert advice
and knowledge.

Joel wrote the book on Adsense Income!

He's knows and has perfected all the Adsense strategies
and techniques.

If you're interested you can sign-up for the preview
list and get a F'ree brand new 33-page report
The Adsense Traffic Guide here...

Free Adsense Traffic Guide



Until next time, hope your marketing is going great
and you can use some of the stuff mentioned above.



Kind Regards,
Titus


Titus Hoskins
http://www.bizwaremagic.com
http://www.marketingtoolguide.com
http://www.internetfaxingonline.com
http://bizwaremagic.tradepub.com



P.S. Never stop learning! Whether you're
going back to school or back to work. You
must never stop learning. Here are some
great Trade Magazine subscriptions you
can get for F'ree if you qualify.
Keep up-to-date in your chosen field.
Check out these great business and
trade magazines:
Free Trial Magazine Subscriptions

Back To Work...Down To Business! Site Build It - RSS Ezine

Back To Work...Down To Business!

For most people this time of year is
back to work time... the summer is over
and it's back to work, school, university
... as a former teacher the Labour Day
Holiday always marked the beginning of
a new work year...

For the first time in over 25 years I
will not be going back to work this fall.
At least not in the real world!

I have gotten to the point where I am now
working full time online on the Internet.
Working from the comfort of my home... I
say work but it is really just a hobby
that pays extremely well!

It doesn't seem like work when you're
enjoying every minute of it... it doesn't
feel like work when you can earn money
while you're sleeping, while you're enjoying an
evening out with friends or even while you're
on vacation!

Regular readers of this ezine will know
I take things easy in the summertime -
I just came back from a three week visit
to relatives.

What really surprised me this year is how
well my sites did while I was basically on
vacation. It still amazes me how powerful
and effective Online Marketing can actually
be... how automatic it can become.

Once you set up your sites, once you get high
rankings for your keywords, once you have all
your lists/ezines programmed and collecting...
Once you have everything in place - your online
business is operating 24/7/365 . Automatically
running and collecting automatic Income.

It earns income whether you're eating in a
nice restaurant, taking a pleasant walk or
watching your favorite movie. The more sites
you create, the more keywords you target, the
more traffic you get---- the more income you earn.

You can do the same!
Internet Marketing Tool Guide


It never fails to amaze me to find out I
have made a couple hundred bucks while
I was sleeping... while I was sleeping. It does
take some adjustment in your way of thinking.

Of course, I didn't get to this position overnight...
I was 3 years before my first website started making
any decent income but then again I started from scratch.
And I do mean scratch... from learning basic html
to how to use email... I started at the very beginning.

Anyone starting an online business today
usually has some experience with computers and
the web. They know their way around the Internet.
They know computers. Many have some knowledge of
html and how to create a web page. It's a much
easier road for them. If you're familiar with
the web and computers - it will be a much easier
road for you also.

However, creating a profitable site does require
some knowledge and some skill. Actually, I believe
anyone who creates an interesting or entertaining
web site will eventually make money with it! It just
takes some patience and most of all it takes a lot
of perseverance . You have to stick to it - you have
to keep working at it. Keep adding good quality content.
Keep adding helpful information..

You will succeed.

And you can cut the time you need in order to succeed
by getting some good information up-front.
Information that will help you build that profitable
site quickly and smoothly. There are countless
business models you may follow. There are countless
marketing gurus that will offer their advice - usually
for a hefty price. Others will offer their advice for
free, knowing you will be purchasing marketing products
(marketing info, hosting, marketing software, etc.)
down the road, hopefully from their affiliate links.

Not that there is anything wrong with that - everyone
has to make a living. Most good marketers have
found the products that work - have found the hosting
company that give good quality service at a reasonable
price - have found the marketing software that cuts
their workload in half and runs their sites automatically.


Online marketers recommend these products thru their
affiliate links and earn a small commission.

But what most don't understand is that an online marketer,
even minor ones like myself, are offered countless software
products to try, countless info products to sample...
in the hope we will promote the products to our lists or
on our sites. We can promote any product, any service,
or even any other online marketer...

If you're selling something, it is always easier to sell
the top quality product. One that works and offers
the best bang for the buck. One that offers the best
service... it's not rocket science, not even close.

Naturally, when you offer the best products you make
more sales, you make more commissions.

Over the years, I have tried and marketed countless
products, I recommend products that I find helpful.
I recommend products that run my small online business
automatically. I recommend the products that have
basically let me work full time on the Internet.
I recommend tools that have let me earn money
from the web.

Realize one thing - if you run an online business
- you will need Internet Marketing Tools.

You will need some marketing tools to run your
business, you will need some marketing tools
to run your site or sites. Most of all, you must
know something about web marketing tools
and how they work. And we not taking only about
expensive software programs... but simple
stuff like keywords, opt-in lists, articles...

If you want to build a full time or part time
income online - you must have the right tools.
I have recently created a new site where I list
all the best marketing tools and programs... there
is also a simple 7 day ecourse that you can take
for free that will point out the most effective
marketing tools you can use.

If you haven’t tried my simple online course,
give it a go - I have included most of the methods
and tools I use to earn 4-5 grand each month from
the web. Lot more in the 3 or 4 months before xmas!

If you want to experience the lifestyle of working
from your own home on the Internet. Please try
this course - it's quite painless and you will
learn some pointers about marketing online...

Internet Marketing Tool Guide

...

But always keep in mind there are countless
business models and online courses you can
follow to position yourself for working
full time or even part time online. Here's
one of my favorites...

Site Build It - Video Action Guide

Site Build It by Ken Evoy has always been one
of most popular affiliate products that I offer
on my sites and to my lists.

Why?

It is a quality product that works. The main reason
it works so well is the emphasis the whole SiteSell
program places on creating quality online content as
your main starting point.

Unique quality content will always be KING on the web.
By building quality sites full of original content
- you will succeed on the web.

It has all the marketing tools you need to build your
online business. It also has a large online community
that will help you with building your web business.
Never underestimate how important 'help and advice' from
fellow SBIer's will be to the success of your online
site or sites.

Now it is even easier to learn more about marketing
online and the whole SBI program by watching a few
videos...

You can learn the SBI system by video and audio...
lessons delivered by video. Many people prefer this
method of learning. It can be much easier on the
old brain than reading!

If you want to give video a go - click here:

Site Build It - Video Action Guide


Site Build It is also having a Back to Work
Special - you can now save $100! But you
have to hurry - this discount offer is only
good until Sept.6

http://www.sitesell.com/bizwaremagic.html
Site Build It


Until next time,



Kind Regards,
Titus


Titus Hoskins
http://www.bizwaremagic.com
http://www.marketingtoolguide.com
http://www.internetfaxingonline.com
http://bizwaremagic.tradepub.com



P.S. Never stop learning! Whether you're
going back to school or back to work. You
must never stop learning. Here are some
great Trade Magazine subscriptions
you can get for F'ree if you qualify.
Keep up-to-date in your chosen field.
Check out these great business and
trade magazines:
Free Industrial Magazine Subscriptions