Thursday, July 26, 2007

Affiliate Marketing Guide To A Monthly Online Income

...............................................
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- DATEwise Desktop eCalendar & Planner
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BWMagic's Web Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com





.......
Contents:

o Still in Vacation Mode

o Setting Online Goals

o Affiliate Marketing Guide To A Monthly Online Income


.......




o Still In Vacation Mode

Summertime is always the slowest time of
year for my sites - mainly because they deal
with online businesses or services. Everyone
is either on vacation or going on vacation.

Everything slows down in the summer.

Online marketing or anything dealing with
Internet Marketing usually drops a little in
the summer months, then picks up again around
Labor Day.

I am usually in vacation mode myself in the
summertime (casualty of being a former teacher)
- it's a time for relatives, cabin parties and
backyard BBQs... I don't work as hard in the
summer.

Ironically, the summer months are some of my
best months for online earnings and it has
mainly to do with 'back to school' sales.

I target this market with one section of my site
and it has proved extremely profitable. Since I
knew the Online marketing sector slows down,
I needed a niche market that's very active in
the summer months.

Back to School supplies (mainly laptops in my case)
are very good affiliate products to promote during
this time. All the major laptop makers have
'back to school' sales and promotions - you just
have to place these on your sites and the sales
pour in...

I mention all this because if you're an affiliate
marketer you must keep your targeted customers
in mind and take full advantage when buyers are
ready to buy.

The 'Back To School' market is a perfect example
when buyers are ready to buy... supply them with
a good bargain or deal thru your affiliate links
and you will make sales...

Even while you're on vacation!


o Setting Online Goals


We all have goals. We all set goals.

Some are short term, most are long term.
No matter what your goals are, achieving
them usually takes some effort on your part.

Just because it's the Internet or computers,
doesn't mean you don't have to do the work
or put in some serious learning time.

Most people don't put in the time. I know
this from first-hand experience, I have several
online guides showing people how to build
an opt-in list, how to set-up an online
automatic business... only around 5% ever
complete all the lessons.

Most people don't stick to one system and
complete it or put it into practice. This I
believe is the main reason, 95% of people trying
to earn an online fails. It is not because they
can't do it - it's because they give up on
a system or program before they and it has
a chance to work.

It took me three years before I started seeing
any decent results from my online marketing.
Most of that time was spent learning how
the online stuff works... I had to start
with learning HTML and go from there.

If I had stopped in those first years things
would have turned out very differently.

When I started my sites and affiliate marketing
years ago - my main goal was to make a full-time
living online. Make my living thru affiliate
commissions selling other people's stuff.

I have accomplished that goal.

It's the kind of lifestyle I wanted - I didn't
want the hassle of dealing directly with
customers, taking orders, shipping, customer
support... with affiliate marketing all those
things are taken care of for you... all you have
to do is find the leads or customers and send
them to the companies you're affiliated with
and let them do all the hard work!

If you practice something long enough, you
will get better at it! It's as simple as
that but you must stick to your gameplan.

As I became a better affiliate marketer my own
goals started rising... one time I was very pleased
to make 100 bucks a day, now I am kinda disappointed
if I don't make 300 a day.

In Internet Marketing or affiliate marketing
terms this is small change... the major players
properly make that in an hour!

But it's the lifestyle I am after... not the
big bucks... I could easily make a lot more but
it would mean hiring employees and starting a
physical business. Right now all my dealings are
make in the virtual world and it's a one man
operation... if I wanted to really expand, I would
have to form an off-line business and this is not
the route I want to take.

I would also have to create my own marketing products
and sell them - that's another route I could take
to earn the really big bucks!

But we all have our own goals and objectives. We are
all searching for the lifestyle that suits us...
and affiliate marketing suits me to a tee!

I am extremely comfortable with affiliate marketing.
It has been the solution to finding an online
income which I can earn anywhere, anytime. If you're
interested in doing the same, I suggest you
read the following article.

I made a list of all the things you need to do
to succeed at affiliate marketing. I am sure there
are plenty more but these are my own starting
points. These have served me well, they can
do the same for anyone.


...................
Feature Article
...................



o Affiliate Marketing Guide To A Monthly Online Income
Copyright © 2007 Titus Hoskins


Creating an online affiliate marketing system which produces
a monthly income is relatively easy. With one catch, you
have to know exactly what you're doing and how the whole
online marketing system works. Figuring out all the details
can take you years to learn.

What the beginning webmaster or marketer doesn't realize
building a solid online business takes time and patience.
It is not done overnight, despite what the latest marketing
gurus are trying to sell you, it simply takes time and
a lot of hard work to build a solid online business.

First, you must have a basic understanding of how the
Internet works and the future role you will play in it.
You must understand the net is basically an extension
of the real world: it is an enormous virtual playground
as well as a vast storehouse of the world's collective
knowledge. But you must also understand the web is a
global marketplace unlike anything that has been seen
before on this planet.

If you want to be an affiliate marketer you must place
yourself or your site into this whole online environment.
As an affiliate marketer you must play some sort of role
in the transfer of information within this complex structure.

How?

Simply give surfers what they're looking for: information.

Supplying valuable, needed information is your key to
online affiliate success.

Here are some proven affiliate marketing strategies or tips
to get you started on your affiliate marketing career. Each
is a brief summation of some of the factors to keep in mind
as you create your own complex, yet simple, online marketing
system.


1. Acquiring Knowledge

Your first step is to acquire the basic skills and
knowledge needed to run an online site or business.
When I started I had to learn how to write HTML from
scratch and go from there... today there are many online
site builders and WYSIWYG editors to get you started.
Plus, you now have whole online site building systems
you can use - Ken Evoy's SBI comes readily to mind.

No matter which route you follow, you must understand how
an online site works, how to use keywords, how to create
valuable content and how to tie in your affiliate links
with this content... all this basic knowledge you must
acquire.


2. Get The Big Picture: Your Role - Your Content

You must fully understand your role in the whole
online affiliate marketing process. Your content
must be valuable to the Internet user, it must
offer information, solve a problem or offer a
special deal. There must be some reason why the
surfer will use your site to find what they're
looking for on the web. They must benefit in some
way from using your site.

Again, offering valuable, helpful information will
spell online affiliate success for you.


3. Build Your Foundation

You must have your own domain or domains. You must
create your own piece of virtual real estate that
you can build and gradually add to as you proceed.
Be wary of free sites. Don't rent, own your real
estate outright. Your sites will become your valuable
properties you will continue to build for years
to come.

When picking a domain name try to get as close as you
can to the main keyword or keyword phrase represented
by your site's topic. Use hyphens if you have to but
choose a name that is short and can be easily remembered
and typed directly into a browser.

As for site design and layout - a simple solution
is to use a blog format such as the free WordPress
software and host it on your own domain. Extremely
effective way of creating a full-powered content site
without having to worry about learning HTML code or
programing. You can have a website up and running
within minutes.


4. Know Your Partners & Their Products

As an affiliate marketer you will be selling other
people's stuff. You must get to know these future
partners and their marketing systems. Pick affiliate
products directly related to the topic of your site.
Something your visitors are interested in and would
likely purchase after you have supplied them with
valuable information about those products.

A good way to find potential products and partners is
to join the well established major affiliate networks
on the web. These networks represents most of the Top 500
Companies in the world. Affiliate networks like Commission
Junction, LinkShare, Amazon, ClickBank, Shareasale...
these networks have been around for years and offer
excellent payment structures and commission rates.


5. Long Tail Keyword Marketing

Develop content and high rankings for long tail keyword
phrases related to your site's topic. These are some of
the least competitive keywords yet they will also prove
to be the most lucrative for you. Find the long tail
keywords within your niche and exploit them. Using exact
brand names of the affiliate products you're promoting
make for effective long tail keywords.

Consistently use and develop this long tail keyword
strategy and you will succeed at affiliate marketing.



6. Build Your One-Way Links

Take a pro-active approach to link building. Don't sit
around waiting for links, instead go out and get them.
Use your keyword anchor links in the resource box of your
articles. Distribute these articles to all the major
article directories... make sure Ezinearticles.com,
Goarticles.com, ArticleAlley.com... are on your list.

Recommend products that you use, make forum posts,
create viral videos, join social media sites, offer
a free newsletter and build your own subscriber base,
create follow-up autoresponder series on the major
products you promote... these are all ways of creating
traffic and customers.


7. Embrace Google But Don't Ignore the Others

Embrace Google as if your affiliate marketing life
depended on it - chances are it will be!

Google is the search engine that you must optimize for
if you want your site to really succeed online. Don't
ignore the others, but Google has become the most
popular search engine in the world and even accounts
for 50% of all the searches made in the USA. (comScore)

So short of a brown-nose, do everything you can to please
Google. The rewards are worth it. Whether you're a Google
fan or not, Google has gained the trust and respect of
the majority of Internet users. Getting a top 10 placement
for your targeted keywords will often mean money in the bank.


8. Be Aware Of The Social Media Revolution

Be aware the Internet is constantly changing and in the
next few years everything will be turned topsy-turvy. We
are talking about the growing popularity of user-generated
content sites such as MySpace, FaceBook, YouTube, Digg,
Technorati...

Stay within the flow by making sure any site you create
has a blog and RSS feed attached to it. Make sure all
your content can be easily bookmarked in all these
different social bookmarking sites. One simple solution
is to use the easy bookmarking system supplied by
Addthis.com, place their code on your content pages
and let your visitors bookmark your content for you
in all these different media sites.

9. Model It

In art one of the best ways to learn is to model
or copy the masters. You learn by seeing how
someone else has approached and solved a problem
and then use their model or example. In affiliate
marketing, one of the best ways to learn is to
copy or model your business on one that has already
been proven to work.

This is NOT literal copying of a site or business
but simply modeling your own business on an existing
example that works. Same structure, same marketing
techniques, same principles... building your affiliate
business on an existing mold or model is a wise
route to take if you want to succeed.


10. Be Patient For Results

Building a viable online affiliate business takes some
time so be patient. If you're building a content rich
site and targeting specific keywords it can take months,
sometimes even years, before you obtain significant
results. So have long term goals in place and expect
plenty of hard work before you reap the real rewards.

Just remember becoming a full time online affiliate
marketer is well within anyone's reach. However, like
most things in life, the journey is always much more
enjoyable than your final destination. Many of you will
probably discover, like I did, that 'the reach is the
grasp'. Actually doing something is the main reward,
all those monthly affiliate checks are just pleasant
aftershocks. Very nice aftershocks that add up very
quickly into a healthy monthly online income!



...

Everyone has a story! Mine is called: "In Search Of The $100 Click
or How I Found A Full-Time Online Income And Came To Love The Internet"
It's located here: Online Income
For the latest web marketing tools try: Internet Marketing Tools
Copyright © 2007 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.
...............................................













Kind Regards,

Titus Hoskins
http://www.bizwaremagic.com
http://www.marketingtoolguide.com
http://www.pdaphonedeals.com
http://bizwaremagic.tradepub.com
http://videotour.sitesell.com/bizwaremagic.html

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Wednesday, July 18, 2007

How to Brand Videos with Your Affiliate Links

...............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar & Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download & Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm

...............................................



BWMagic's Web Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com






.......
Contents:

o Google Tops The Search Market

o Tapping Into The Social Bookmarketing Sites

o Video Content Is King

o How to Brand Videos with Your Affiliate Links


.......



o Google Tops The Search Market


As reported by ComScore Google now counts for
over half of all the searches done online
in the USA and reaches 70% of surfers 17 and
up.

That's a lot of traffic.

Google has also been named the MOST significant
e-commerce developments of the last decade by
the Software & Information Industry Association.

Anyone with an online site knows Google is vital
to the health of their site. It simply delivers
the most traffic.

This is something webmasters who have managed
#1 rankings for the keywords in all three
engines: MSN, Yahoo! and Google already know.
They can see it in their log stats every day.

Google sends the most traffic.

Not only that but as Google grows in the trust/respect
by the general public, getting listed in Google will
also boost your site in the eyes of your visitors.

But what a lot of people or webmasters don't
realize is that search engine traffic takes up a
very small portion compared to the overall traffic
on the web.

If you visualize all the traffic on the web as a
basketball, then the amount represented by all
the search engines would be a mere ant crawling
around on this basketball! Small indeed!

There's tons of traffic outside the search engines,
in fact many surfers never use the search engines
to find what they're looking for on the web. Most
go directly by typing in their favorite site's URL
and then if they have to search for something, they
do a search within that site, bypassing the search
engines.

For example, if you were checking out movies, you
could go directly to RottenTomatoes.com or click
your bookmark for it and then search within
RottenTomatoes for the movie you want to read
about.

This scenario is played out constantly by
experienced surfers who go directly to the
source of their information, bypassing the
search engines altogether. Many simply type
what they're looking for into their browsers
directly - hotels.com, insurance.com and
so on.

Enormous amounts of traffic never use the search
engines and the searches they do use may be done
once their have reached their desired site.

Savvy webmasters should keep this fact in mind, and
make sure that any visitors coming to their site
can do a side-wide search within the domain to find
what they're looking for. At the very least, you
should have a site-search box on every page of your
site, powered by Google.

Let's look at another example, each month Google's sites
gets around 536 million visitors globally (ComScore) but
Microsoft sites also has around 520 million, while
Yahoo sites draw nearly 470 million.

Keep in mind, it's not just search traffic, many visitors
going to MSN for instant would probably click on any of
the featured links on that homepage... enormous amount of
traffic but not necessarily search traffic. Getting your
links on these frontpages and even anywhere on a high
volume site will send tons of traffic your way.

Those who have been Slashdotted or featured on the homepage
of YouTube will tell the amount of traffic you receive
is unreal. Totally overwhelming...

That's why it is important not to become too dependent
on only search engine traffic... build links and connections
so you get other sources of traffic flowing into
your sites. Don't concentrate all your efforts on
the search engines - tap into the much larger reservoir
of traffic on the web.


o Tapping Into The Social Bookmarking Sites


You don't need a crystal ball to tell you that
social bookmarking and user-content driven
sites are the wave of the future. Actually,
they are already the future on the web.

Sites like YouTube, FaceBook, MySpace, CraigsList,
Digg, Squidoo... this is where you will find most
of the traffic on the web. A whole basketball full!

You must have some way to tap into all this non-search
traffic. You must be able to connect your site to
all this traffic in some way.

One simple solution is to become a part of these
sites and contribute content with links back to
your site. Another rather way is to advertise
directly on these sites, depending on the site
this can be expensive.

Another easier way to use all these bookmarking
sites is to have some type of program or system that
lets your users quickly and easily bookmark your
site or content for you!

One such program is the AddThis bookmark program.
It's free and very simple to use. You simple put
a bookmark on your pages and your users can easily
bookmark your page in all the popular bookmarking
sites.

Get the code here:

www.addthis.com



I have been using this simple bookmarking program
and it was rather surprising to see just what content
on my sites users found valuable enough to bookmark
it. It was not what I expected but that's another
story for another day.

Of course, this is a very simple way of getting traffic
but more importantly it is a very passive, yet effective
way of building One-Way links to your site. Building
a lot of One-Way links from quality sites is your
main expressway to any type of online earnings.

At least from my experience this has been the case. Get
those One-way links from quality sites and your link
popularity will go up, then your rankings in all the
search engines will start hitting the first page and
the traffic pours in, bringing sales and customers.

Try the AddThis bookmark program. Simply way to connect
your content to all these social media sites. Once
you have the simple code in place, your visitors
will do all the work for you and some visitors will
even thank you while they're doing it.

How great is that?

...........

o Video Content Is King


Everyone knows quality Content Is King on
the net. That sentiment may have to be changed
very soon to 'Video Content Is King'.

Video is taking over the web. It is changing
how information and content is presented. It is
changing how surfers receive their information.

Much of the web's content is or will be switching
over to video. Presented more in a TV style
presentation rather than a straight forward book
format - we will watch rather than read to get our
information from the web in the future. As mentioned
before, the future is already here.

We will watch and listen.

A couple of years ago, when I wrote articles about RSS
and mentioned we would have a "Billion Channel Internet"
very soon - this statement drew some strange comments
and most people didn't have a clue what I was talking about.

Google it to find my articles:
Billion+Channel+Internet


Everything evolves, even the web.

But given the important of video and RSS now, it is easy
to see the web is evolving into channel driven (like TV)
universe where you get the majority of your information
by watching and listening.

On a more practical site, anyone who has been following
online trends or marketing patterns on the web for any
lenght of time will tell video has come on really strong.
It is hard to remember that we actually did product
launches without videos or blogs not very long ago.

It is very hard to imagine a major product launch now
without a video or two to promote the launch.

Video has quickly become the mainstream on the web
so you must take advantage of it. Producing your own
videos can be very simple and inexpensive to do.

Any online marketer should also be using videos produced
for them by their affiliate programs. I saw a marked
increase in my affiliate sales for Ken Evoy's popular
site building program SBI once I started using videos
on my sites.

You should be doing the same with your affiliate
marketing.

Of course, there was one problem with using videos with
your affiliate programs - how to attach your affiliate
link to your video.

Where there is a problem, there are marketers that will
quickly come up with a solution. Now there is an easy to
attach your affiliate link to any video.

...

o How to Brand Videos with Your Affiliate Links


Videos are all the rage on the web. Video marketing
is just in its early stages but those marketers who
are now using videos to demonstrate and sell their
products are reaping the rewards: i.e. more sales.

Branding videos with your affiliate ID or link can
increase your sales. We are talking about videos
where the owners have given you expressed permission
to brand the videos with your links. You shouldn't brand
any video where you don't permission - this will probably
get you into a lot of legal trouble. Besides, it
not nice!

Many affiliate programs like SBI will supply you
with videos which already have your affiliate links
embedded. However, most affiliate programs don't give
you your own branded videos and this has been a major
problem until now.

Now you can brand any video with your affiliate
links thru a simple software program called
Affiliate Video Brander, created by Eric Holmlund
& Michael Nicholas.

You can now brand your own Videos.

If you have used videos in your marketing before,
you will probably find the download times can
be a bit slow, especially if it's a popular video.
Now with this program, you can use your own servers
and speed up those download times.

Videos are becoming very popular learning tools
especially for complicated subject matter. Potential
customers like finding out important facts before
buying a product. Many also like having a complicated
process explained in video format rather just
reading tons of text on a webpage. Video simply
does a better job of explaining things quickly and
easily.

Having your affiliate ID linked to this valuable
content is one sure way of not only increasing your
sales but also a good way to increase the usefulness
of your site to your visitors. Always have their
best interests as the heart of your site.

Affiliate marketing is all about giving valuable
content first and then making the sale. Branded
videos fit perfectly into this pre-sell model that
has worked extremely well for thousands of successful
affiliate marketers on the web.

Don't lose out on this very popular marketing trend,
start branding your own videos with your affiliate links
right now.

Get the Video Brander ==>

Affiliate Video Brander







Kind Regards,

Titus Hoskins
http://www.bizwaremagic.com
http://www.marketingtoolguide.com
http://www.pdaphonedeals.com
http://bizwaremagic.tradepub.com
http://videotour.sitesell.com/bizwaremagic.html

Labels: , , ,

Wednesday, July 11, 2007

10 Steps To Top 10 Rankings In Google

...............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar & Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download & Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm

...............................................



BWMagic's Internet Marketing News!




.......


Contents:

o High Keyword Rankings In Google

o Feature Article:
10 Steps To Top 10 Rankings In Google

o Keyword Elite


.......





Hope you're having a nicer summer than what
I am having. The weather has been extremely
cold in our neck of the woods - rain, drizzle
and fog is usually the weather forcast each
and every day.

Earth Day? Al Gore? Global Warming - what are
those people talking about? Ain't seen the sun
in 23 days...

The bad weather has one major benefit, I find
myself working more on my sites and marketing
than I usually do in the summertime.

For years now I have been keeping track of my
major keywords in Google and the other search
engines but mostly in Google because it is the
one engine that really counts.

Getting high rankings in Google is directly or
indirectly why my daily online income is slowing
moving up to my goal. I am nowhere near reaching
it yet but I am aiming for 1000 a day!

Years ago I would have been happy with making that
in a month but you raise the bar as you work at
this Internet stuff. You keep aiming higher as
your sites and marketing increases... it becomes
a more of a game than work, it also becomes more
of an obsession but one that pays extremely well.

And I am taking the long way, mainly targeting
certain keywords and getting high rankings in
organic search in the major search engines like
Google for those keywords.


o High Keyword Rankings In Google

Some of the keywords I have been tracking and promoting
for years are starting to pay off nicely for me now.
I thought I would talk about some of them to give you
a better understanding of how all this Internet marketing
really works.

"Internet Marketing Tools" and "Marketing Tools" are
two keyword phrases I have been targeting for years.
If you check with Google you will see my main site
www.bizwaremagic.com is usually listed somewhere in
the Top 5 positions for those keywords.

These are competitive keywords - Marketing Tools has
293,000,000 sites listed and Internet Marketing Tools has
155,000,000 listed for that phrase. Staying within
the top 5 is not easy. But it brings in good traffic
especially from Google which is the search engine
I concentrate on in my SEO tactics.

If you examine the top listings for "Internet Marketing
Tools" you will find some stiff competition from some very
good online marketers - Michael Wong (Mike's Marketing
Tools). Another major competitor is Peter Dobler
(www.peterdobler.com) who will probably rise up to
top spot soon...

... these are strong online marketers who know their
stuff, but like everything in life if you compete with
the best, it raises your game.

Here's another example "free desktop calendar" which
is a keyword I promote. This is less competitive - my
site is at No.1 in Yahoo! and MSN, and at No.2 in
Google. I target this keyword because the calendar
download puts a direct link to my site on the desktops
of thousands of users of this calendar.

I have thousands of keywords that I rank well for in
Google. You will understand why I will keep quiet
about them as some are extremely lucrative and this
is one game where the competition can really kill you!

Listed below is an article I just wrote on the
steps I use to get Top 10 listings in Google for
my keywords. It's rather long, but I felt like I
had to include all the steps in one complete article.
Hope you get a chance to at least skim thru it and
take out and use some of the tips.

This is really the key to my online income, hope
you can also make it your key!


..................
Feature Article
..................


o 10 Steps To Top 10 Rankings In Google
Copyright © 2007 Titus Hoskins


Most webmasters go totally "gaga" for top 10 rankings
in Google. And for good reason, Google is the most
dominant search engine on the net and will deliver
the largest amount of traffic.

Even those webmasters who are fortunate enough to
get No. 1 rankings for their keywords in all the
three major search engines will tell you Google is
the one that will deliver the majority of their
traffic. Hands down.

More importantly, those same webmasters will also
inform you, getting top 10 rankings in Google often
means your site will prove profitable. Mainly because
obtaining targeted traffic is usually your first
obstacle in creating a viable online business. In
other words, if you get top ten listings in Google
for good searchable keywords, it is almost impossible
not to earn money.

How To Proceed?

First, you must know the rudimentary basics of how
keywords work. Keywords and keyword phrases are the
exact words someone types into a search engine to find
what they're looking for online. If you have a site on
"dog training" then your goal is to get a top 10 ranking
for the keywords "dog training".

Now if no one searches for "dog training" it would be a
useless keyword, you would get no traffic no matter how
perfectly your site is optimized for that keyword.


How Do You Know If A Keyword Is Good?

To find out, you have to do some keyword research on
your particular keywords. Many professional online
marketers use keyword research software like Brad
Callen's Keyword Elite. However, you can also use
the keyword suggestion tools supplied by Google
Adwords or Overture. Try here:

http://www.digitalpoint.com/tools/suggestion/

Now if you check "dog training", you will find it
receives around 4,469 searches each day. That's
a lot of traffic but you must realize that it may be
too good, or rather too competitive for your purposes,
especially if have a new site.


Biggest Mistake When Choosing Keywords

The most common mistake most novice webmasters make
is targeting keywords which are too competitive.
You simply will not be able to compete or place
for extremely competitive keywords. Well established
sites and businesses with very deep pockets have
the resources to completely dominate those keywords.

While it is not entirely futile nor a waste of time
to concentrate your efforts on highly competitive
keywords, you will have better success if you target
low to medium competitive keywords.

Long Tail Keyword Marketing

Besides online marketers have discovered that longer
keyword phrases are usually the most lucrative. These
phrases deliver traffic which is better targeted and
more likely to convert into a sale. "Dog hunting
training" which gets around 100 searches a day will
be more targeted than the general term "dog training"
and if you have a site devoted to training hunting
dogs then this keyword phrase may convert better for
you.

Always keep this "Long Tail" keyword strategy in the
back of your mind as you implement the following steps
to achieve your own Top 10 Rankings in Google.


1. Make A Master Keyword List

Your first step is to make a master list of the
keywords you wish to target. Obviously these should be
closely related to the theme of your site. As you can
see from the example above, it is best to choose low to
medium competitive keywords. Check the keyword competition
by seeing how many sites are listed in Google for that
keyword. Webmasters also check the Google PageRank of
the sites that hold the top 10 positions. If all those
sites are PR6 and above it may be hard to get ranked high
for your keywords.


2. Choose Related Keywords

Once you have your master list of keywords, find long
tail related keywords to target. Again, check out the
competition and daily searches made for each chosen
keyword.


3. Use Quality Content For Your Keywords

Creating quality content should always be your main
goal. Write for actual visitors who will see and read
your content. First and foremost you must have good
useful content that your visitors will use themselves
and recommend to their friends or colleagues. Tie this
quality content in with your chosen keywords. Use one
keyword phrase per page.


4. Use Keyword In Domain Name, Title And URLs

Having your keyword in your domain name will score big
points from search engines. Plus, each page of content
should contain your keywords in the title & meta tags
for that page. Most experts also suggest you have your
keyword in the URL and use hyphens to separate your
keywords. Although the author has gotten good results
by using an underscore and htm in URLs.
Example: www.yoursite.com/your_keyword.htm


5. Do On Page Optimization

Keyword ratio is a much discussed topic by SEO experts
and many suggest you should have your keyword in the H1
or headline title of your page. Sprinkle your keyword
and variations of it throughout your page. Don't over
do it but make sure the robot/spiders will clearly
discover what your page is about. Many webmasters make
sure they include their main keyword in the first and
last 25 words on their pages.

6. Use Traffic Modules

One technique that works extremely well in Google is
clustering a closely related topic or subject into a
distinct separate section on your site. For example,
if you have a marketing site, you could create a whole
section on article marketing where you would have 50
to 100 keyworded pages all relating to your subject.
Writing articles, formatting articles, submitting
articles, article software... place a keyword linked
menu on each page to connect all your pages together.

Keep in mind, your main objective is to supply quality
information to your visitors. One reason Google may
favor this type of structure is because they want
quality content returned in their SERPs.


7. Try Article Marketing

Article marketing is writing short informative articles
on keyword topics related to your sites. You then submit
these helpful keyworded articles to ezine directories
on the web, when your articles are picked up by related
sites you receive quality One-Way links. The higher the
quality of your article, the more links you will receive.

Another ranking tactic to use, if you're just starting
out your site will probably have a low PR rank and you
will find it hard to rank for even modest keywords.
That's why it's useful to take advantage of the higher
PageRank of the major ezine directories. Your keyworded
articles on these high PR sites will get picked up by
Google and displayed in the top 10 rankings. Now the
displayed URL will be the article directory site but
the links in the resource box will be pointing back to
your site. Over time this article marketing technique
will raise your own site's rankings for those keywords.
Simple but effective.


8. Anchor Text And One Way Links

Off page optimization is important in obtaining high
rankings in Google. Getting quality One-Way links is
very important. Anchor Text simply refers to "the
underlined clicked on words" in your links. Most
webmasters include their keywords in their anchor
text as this tells the search engines exactly what
the links are about.


9. Tags, Blogging And Web 2.0

Take advantage of Web 2.0 by using blogs, RSS feeds
and the social bookmarking sites like Reddit and Digg.
Try AddThis.com for a simple social bookmarking system.
At the very least your site should have a blog and RSS
feed attached to it as this is an effective way of
boosting your keyword rankings.

Tags have become very important for getting higher
rankings. Keep in mind, in free blogging software
such as WordPress, categories will automatically be
seen as tags. Blogger, which is owned by Google, now
has a form where you put your keywords (tags) for each
post you make.


10. PPC vs Organic Search

Of course, one of the fastest ways to get your links
displayed on Google is to pay for them by using Google
Adwords. Your ad and links will sit side by side with
the organic link results. In Pay Per Click advertising
you bid or pay so much per click for your keywords and
you only pay when someone clicks your links. But smart
marketers also know since you're getting millions of
impressions advertising your products, acquiring name
recognition and branding through PPC advertising can be
a major side-benefit.

However, most webmasters would say that organic links
(SERPS) will return better traffic than paid links or
advertising. In most cases, this may be true because
Google's organic rankings are becoming more respected
and more trusted by users. They simply carry more weight
with surfers.

This makes it even more beneficial to obtain top 10
rankings for your keywords in Google. Depending on the
competitiveness of your chosen keywords reaching the
first page listing or even the favored number one spot
is well within any webmaster's reach. Just go for it.
The rewards are well worth your efforts.




...

The author is a full-time online marketer who contributes his
high rankings in Google as the major source of his online income.
For the latest web marketing tools try:
Internet Marketing Tools
For the latest Internet Marketing Strategies go here:
Internet Marketing Strategies
Copyright © 2007 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.
...........................................


o Keyword Elite


I couldn't do a newsletter on achieving high search engine
rankings without putting a plug in for Brad Callen's
excellent keyword research software "Keyword Elite".

One of the best software purchases I have ever made in over
7 or 8 years online. It is the one marketing tool you must
have if you're doing keyword marketing and trying to rank
high for your keywords.

It is also the one piece of marketing software I constantly
use to find the 'keyword information' I need to stay
competitive.

Because of all the money involved, keyword marketing is
really becoming a game for professionals, and you need
professional software to stay in the game. It's that simple.

Brad's Keyword Elite will keep you in the game.

Check it out:

Keyword Elite

At least pick up a free copy:

"The Players Guide To Adwords Domination"

That's another entirely different game but one
also worth playing! Besides, anything from Brad
is worth it's weight in gold. Even the Free stuff!



...



Anyway, hope you're enjoying your summer and whatever games
you're playing, always remember to play with the best!






Kind Regards,

Titus
http://www.bizwaremagic.com
http://www.marketingtoolguide.com
http://www.pdaphonedeals.com
http://bizwaremagic.tradepub.com
http://videotour.sitesell.com/bizwaremagic.html


P.S. if you found this newsletter helpful,
why not tell a friend or collegue about it.
You can point them to this online blog:

http://www.bizwaremagic.blogspot.com

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Tuesday, July 03, 2007

Happy 4th of July - Independence Day

...............................................
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- DATEwise Desktop eCalendar & Planner
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...............................................



BWMagic's Web Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com



.......


Contents:

o Happy 4th of July

o Affiliate Window

o Feature Article:
The One Marketing Lesson You Must Learn

o $100 Off Indenpence Sale



......


o Happy 4th of July


Happy 4th of July if you're reading this in the
States. Hope you have a great celebration and
enjoy all the BBQ's and Fireworks.

Usually business slows down during most of the
major holidays. The summer months are a lot slower
for my own sites although I have to keep reminding
myself, in other parts of the world it is not summer.

If you're running a world wide business on the
web, there are always other areas to market to
during our peak holiday seasons. Australia, New
Zealand and the Far East are very good areas
that have a heavy online presence.

Here's one marketing tip or fact I discovered
along the way: it is sometimes much easier to
market products in other countries outside of the
very competitive North American marketplace.

Great Britain is a very good starting point
because of the common language and customs.
It is much easier to get high rankings to
many niche keywords if you target the UK
market.

I find many of the major affiliate networks
like Commission Junction and LinkShare have
UK companies or products which you can promote
on the other side of the pond.

......................
o Affiliate Window
......................


I also find Affiliate Window which is located
in the UK to have extremely good high quality
affiliate products which you can promote.
Excellent stats and record keeping.

It is quickly becoming my favorite Affiliate
network. Mainly because many of the commissions
are higher than in the other US based networks.
Just have to get used to the Pounds instead of USD.

Also remember, the UK pound is now at a record high
level against the dollar which means more money
in your pocket on those UK commissions.

If you're not directly marketing in other countries,
it may be something you might consider. Why limit
yourself to your own country or continent. The
competition will be easier and many lucrative
and popular niche markets are a lot less crowded.

You can check out Affiliate Window here:

AffiliateWindow

Costs 5 pounds to join but you get this back
on your first affiliate check.


.................
Feature Article
.................



The One Marketing Lesson You Must Learn

Discover the one lesson you must learn no
matter what your goals or objectives are
in life. The one thing you must constantly
do each day in order to succeed.

You can check out the article here:

Marketing Lesson




................................................
o $100 Off Independence Sale - Until July 6th
................................................


Independence Day can have a lot of different
meanings, for me my own Independence day happened
several years ago when I started marketing online
full-time.

Freeing yourself from that 9to5 job, or any type
of work where you're not your own boss is the day
you will be and feel free. It's your own Independence
day.

You will remember it and you will enjoy it like
no other.

The freedom of working full-time on the web never
fails to amaze me. Getting up and finding you have
made a few hundred dollars while you were sleeping
never fails to excite me. It is still the best way
to start your day.

There are countless ways and roads to your own
Independence Day. But one of the best ways to
earn and create an online business is thru
SBI - Ken Evoy's Site Build It.

I haven't found any program that is as comprehensive
as Ken's - and I have two niche sites on Internet
Marketing! I have seen and studied most of what's
out there in regards to Internet marketing.

SBI always makes the top of my list.

Most people are put off by the relatively high price
because you pay for your whole yearly package up-front.
What most people don't realize you really do save
money in the long run because SBI gives you everything
you need to start, operate and run an online business.

I also find potential customers are much more serious
when they have to put some money into their web business
first. It makes for more of a committment. You have
to be serious about starting a web business.

You can buy cheaper hosting packages but they won't
give you all the marketing tools and resources you
need to run an online business. You will end up
purchasing those tools and resources separately
and it will cost you more money over the long haul.

Anyway, I won't go on with all the benefits of
SBI but just know it is a very solid program.

Now you can get $100 Off the SBI package. They
are having an Independence Sale until July 6th.

SBI




I hope you enjoy the 4Th and I also hope you find
and have your own private Independence Day to celebrate
in the near future.






Kind Regards,

Titus Hoskins
www.bizwaremagic.com
www.marketingtoolguide.com


P.S. if you found this newsletter helpful,
why not forward this email to a friend or
collegue. You can also point them to this
online blog:

www.bizwaremagic.blogspot.com

Labels: , , ,