Google Reveals More Linking Secrets To Webmasters

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Contents:

o Google Reveals More Linking Secrets To Webmasters
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If you're marketing online you will already know
the importance of Google to your success. Google
controls much of the search market so "doing everything
Google's way" pays off in the long run.

Lately, it seems Google have been giving webmasters
more information on linking than usual... on inbound
links, on how to do internal linking, on how to create
your content so it gets highly ranked and so on.

In that light, one of most helpful is solving your
404 links within your site and outside. Google has
made available this very handy tool here:


Fix Your 404 Error Links With Google's Help

Google will give you the source URL for the 404
page/link which can be within or external to your site
- so that you can fix or repair your links.

Continuing with the same theme...


Recently at a Links Week event, Maile Ohye (Google Spokesperson)
gave some insights into how Google handles linking/ranking
within its massive index. These linking tips might prove
helpful to many webmasters... because it really shows
what Google is looking for.



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Feature Article
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Google Reveals More Linking Secrets To Webmasters
Copyright © 2008 Titus Hoskins


One of the most problematic and confusing issues most
webmasters have with Google concerns linking. How your
links are ranked? How you should link out? How you should
construct your internal links? How you should get more
inbound links? How many links should you have on a page?
And the list of questions goes on...

Perhaps, the most annoying aspect for the struggling
webmaster, has been Google's secrecy in how it actually
ranks links and pages. Google's whole PageRank and
Ranking Algorithm is so complex that no one can fully
boast they understand how the whole system works.

Google's ranking secrecy and complexity has probably
been well-planned mainly because there are millions of
webmasters who would like to "game" the Google Algorithm
and achieve high keyword rankings through manipulation
with so-called "black-hat" SEO techniques and reverse
engineering.

Wouldn't it be ironic if this whole secrecy and complexity
is more of a smokescreen rather than an actual deception
on Google's part. What if the keys to the kingdom are
actually yours for the taking? What if the solution is
hiding in plain sight for everyone to see? What if the
secret to high rankings in Google is not a secret at all?
Wouldn't that be a hoot!

Actually, that's not a far-fetched assumption to make,
mainly because many of Google's linking policies and
recommendations are freely given by Google. Whether
you can believe Google is actually giving you the goods
is another issue that we'll put on the back-burner
for another day; but for now, Google's advice on link
building is rather generous and informative.

As a part of Links Week held recently, Google's Maile
Ohye gave some pointers on what Google is looking for
and how it does its index ranking. No big surprise that
content and inbound links are the two most important
factors. This is what most SEO experts have been saying
for years.

A site's content is one of the main factors. Therefore,
you should have a compelling site with interesting
information and/or offer quality products, entertainment,
opinions...

(Quoting Maile Ohye)

"One of the strongest ranking factors is my site's content.
Additionally, perhaps my site is also linked from three sources --
however, one inbound link is from a spammy site. As far as Google
is concerned, we want only the two quality inbound links to
contribute to the PageRank signal in our ranking."

"Given the user's query, over 200 signals (including the
analysis of the site's content and inbound links as mentioned
above) are applied to return the most relevant results to the
user."

"As many of you know, relevant, quality inbound links
can affect your PageRank (one of many factors in our
ranking algorithm). And quality links often come naturally
to sites with compelling content or offering a unique service."

(End Quote)

Then Maile Ohye explained further how to create unique and
compelling content for your site:

(Quoting Maile Ohye)

- Start a blog: make videos, do original research, and post
interesting stuff on a regular basis. If you're passionate
about your site's topic, there are lots of great avenues
to engage more users.

- Teach readers new things, uncover new news, be entertaining
or insightful, show your expertise, interview different
personalities in your industry and highlight their interesting
side. Make your site worthwhile.

- Participate thoughtfully in blogs and user reviews related
to your topic of interest. Offer your knowledgeable perspective
to the community.

- Provide a useful product or service. If visitors to your site
get value from what you provide, they're more likely to link
to you.

(End Quote)

SEO experts have been telling webmasters for years that
creating valuable, unique, relevant useful content is
one of the best ways to get your site and pages highly ranked
in Google. If you create valuable content then other sites
will want to link to you naturally.

Linking out to other sites should be done in a "common sense"
manner and it's a way of offering value to your visitor's
experience. We expect helpful relevant links when we visit
other sites since it's a natural way a good quality site should
work; so be careful of linking out to spammy sites that only
offer pages of links with very little or no unique content.

There are several things every prudent webmaster should be
checking like making sure your site hasn't been hacked and
hidden links placed on your site without your knowledge; those
with WordPress blogs should be installing the latest security
measures and updates. Make sure you keep checking all your
outbound links regularly since you may initially link out to
a valuable resource, but over time this page may be closed
or replaced with one of those spammy-links-holding pages.
It can happen to the best of us.

What has confused things lately is all the "link buying"
which Google greatly discourages and has shown its displeasure
by de-ranking many paid directories. The size of your "wallet"
shouldn't be the determining factor in how pages and content
are ranked. If you're selling a link, it should have the "no-follow"
tag so that it doesn't pass PageRank along and confuse the system.
Policing or deciding what is or what is not a "paid link" has
become a major problem for the search engines, including
Google.

You should not have more than "100 links on a page" as this
can overload the search engine robots that regularly crawl
the web, indexing pages. Likewise, your site's "linking
architecture" should be natural and easy for both your
visitors and the robots to follow. Make sure your important
pages are no more than a few clicks away from your homepage.

As to interior linking, the two main points being: Intuitive
Navigation for your visitors and Crawlable Text Links for the
search engine robots. Use descriptive anchor text links that
explain your content to your visitors. The anchor text is the
underlined clickable part of the link and many SEO experts suggest
you place your keywords or variations of them in your anchor text.

Make sure your site is transparent. Do not use "link cloaking"
on your site. Make sure what your visitor sees is what the robots
are indexing. Use a 301 Redirect if you have permanently moved
any webpages. Again, there is stressed the need for a sitemap
as this can be very helpful for both your visitors and robots to
see and find all your valuable content. Make sure you have a
sitemap and all your important pages are listed on it.

One final note, many professional webmasters and marketers
don't worry about PageRank as much as they are concerned
with SERPs. Getting those top rankings for their sites in
the search engine results is what really matters. Again,
quality content and building quality links play an important
role in achieving those top spots and maybe Google has already
given you the formula for getting them. Maybe, a big maybe!




...

The author is a full-time online marketer who runs numerous
web sites, including two sites on Internet marketing. For the
latest web marketing tools try:
Discover more about linking and ranking directly from Google here:
http://googlewebmastercentral.blogspot.com/
Copyright © 2008 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.

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Kind Regards,

Titus