How To Stay Out Of Google Hell!
...............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar & Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download & Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
...............................................
BWMagic's Web Marketing News!
Contents:
o Web CEO - 360,000+ Businesses and Counting
o How To Stay Out Of Google Hell!
o Marketing Tip: The New Google Analytics
......
o Web CEO - 360,000+ Businesses and Counting
Tthis may sound obvious to everyone, but you have
to learn how Internet Marketing works. You have to
know your stuff. You have to know what works and
what doesn't work.
This is the key to running a successful online
site or business. There are many ways to learn
Internet marketing - most of us do it the hard way -
by the 'old trial and error' method. From personal
experience I can tell you this method can get very
costly. And you waste a lot of time in the process.
What really makes learning this stuff so difficult
is the countless ways you can earn income online
- you can do it thru affiliate marketing, PPC
advertising, building contact lists, selling your
own products, promoting your own business services...
and the list goes on.
If you are a regular reader of this newsletter
you will know SBI is my favorite place to send
beginners to learn how to market online. Site
Build It is run by Ken Evoy and it's 'The Full
Monty!' It gives you all the tools and knowledge
to market on the web. (Take the video tour
below if you don't believe me!)
However, there are other ways of learning
the 'ins and outs' of Internet marketing.
Another popular way is Web CEO, especially
for companies and businesses operating on the
web.
Web CEO comes highly recommended. It is used by more
than 360,000+ businesses in 124 countries. Some of
their clients are top names in business: IBM, Nissan
and Paypal.
With Web CEO you get professional training on how
to run a web business. This includes Professional
Training and Hardcopy Certification from Web CEO
University!
Right now, Web CEO is running some Special Discounts,
over 50% off so this might be a good time to have a
look at what they're offering. Everything comes with
30-day guarantee of full refund.
This deal runs until May 31th.
o How To Stay Out Of Google Hell!
Google's Supplemental Index is one place you don't
want your site or pages to end up. It is often
referred to as Google Hell. I recently did some
research on this topic and found out some interesting
stuff - especially what Google's main spokesman
Matt Cutts had to say about it... read this article
to get the details.
....
Google's Supplemental Index - What You Need To Know
If you run an online website or business you have
probably already heard about Google's Supplemental
Index. You may have even heard it being referred to
as Google's Gulag, Google's Digital Dungeon, or the
moniker that seems to have stuck: Google Hell.
Hate it or love it, webmasters are passionate about
the big G. There's no argument on that point for one
good reason: Google simply delivers the most search
engine traffic on the web. For any webmaster with at
least a few white SEO connected brain cells Google
can supply 60% or more of their traffic.
Therefore, suddenly getting the majority of your
pages thrown into Google's Supplemental Index can
result in a correlating drop in business. A few
examples of this were reported in a recent Forbes
article by Andy Greenberg entitled "Condemned To
Google Hell".
It recounts how two online jewelry businesses lost
traffic and sales by having their pages falling into
Google's Supplemental Index. They speculated on what
had caused this to happen: duplicate content? buying
links?
Matt Cutts, Google's main spokesperson (some say pacifier)
to worried webmasters everywhere, responded in his own
blog:
"Having urls in the supplemental results doesn’t mean
that you have some sort of penalty at all; the main
determinant of whether a url is in our main web index
or in the supplemental index is PageRank."
However, regardless of what Google maintains, being
in the supplemental results is not a good thing for any
webmaster or business. Just the fact it's called a
supplemental index means it's not as important as the
main index. This index is seen as duplicate pages, less
important or less trusted by Google, thus the lower PR.
All semantics aside, webmasters should try to keep
their important web pages out of this supplemental
index. Why would anyone be satisfied with having their
pages or website buried in dusty boxes in the backroom
when they want them displayed on the Front Store Window,
preferably in the #1 spot?
Lately, despite webmasters' wishes, Google seems to
be placing more emphasis on the Supplemental Index
and putting more pages there. One can only guess, but
it may have to do with improving their SERPs - the more
relevant Google's search results become, the higher quality
their flagship product will achieve. Or it may just be
an easier way of spidering and managing all those
countless pages that exist on the web.
Regardless, you do not want your pages in this Supplemental
Index unless they are really unimportant pages and these
can have the 'no follow' attributes in the robots txt file.
However, you still need to check this supplemental index
for your own pages.
Simple Way To Check Google's Supplemental Index
You can go to Google search and type in:
site:www.yoursite.com *** -sjpked
replacing 'yoursite' with your domain/site to see
what pages are indexed in Google's Supplemental Index.
If you see any important pages there you should
check your whole linking structure of your site.
Are these pages linked properly? Are they orphaned?
Are they well positioned in your internal site
architecture? If there are obvious interior
linking problems with these pages, fix them.
It is also a good idea to see what percentage
of your pages are in this index.
How To Calculate Your Supplemental Index Ratio
You can get your percentage of Supplemental results
by dividing the number of pages in the supplemental
index by the total number of pages in the main index.
site:www.yoursite.com *** -sjpked
___________________________________
site:www.yoursite.com
This will give you a good indication of the overall
health of your site. If you have too high a ratio
or too many pages in the supplemental index you
should fix your site's linking structure and remove
duplicate pages. Make sure robots can crawl all of
your pages or at least the ones you want them to crawl.
If you do find your site or too many of your pages
in Google's Digital Attic, simply try to increase
the PageRank of those pages. This is the main remedy
supplied by Matt Cutts:
"The approach I’d recommend in that case is to use
solid white-hat SEO to get high-quality links (e.g.
editorially given by other sites on the basis of merit)."
In other words, raise your PageRank to get those pages
out of the supplemental index. This has always been
the basic key to getting traffic from Google. Quality
content plus quality links equals quality traffic from
Google.
Likewise: QC + QL = No Supplemental Index
It is always a good practice to keep on the good
side of Google. No need to be paranoid, but you
don't want to do anything to bring unwanted attention
to your site, especially the kind of attention that
get your pages thrown into Google Supplemental Index
in the first place. Besides, you never know how long
it will take to get your pages back out and into
the main index where they truly belong. Rumor has it,
that place takes forever to freeze over!
...
The author is a full-time online marketer who has numerous websites,
including two sites on Internet marketing. For the most effective
web marketing tools try: Internet Marketing Tools
Copyright © 2007 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.
............................
o Marketing Tip: The New Google Analytics
Google recently upgraded and improved their Website Analytics
program. This has been one of my most favorite marketing
tools for quite some time. Every webmaster should be using
Google Analytics.
First of all - it's free.
Second it very easy to use - just add a few lines of simple
javascript code to the pages you want monitored. Google Analytics
will track and give you valuable information about your site.
Most of all it will help you make more conversions (sales)
from your online marketing.
The new Google Analytics is more streamlined and easier
to read. At a glance you can get valuable information
Number of Visits
Pages/Visit
Bounce Rate
Pageviews
Average Time on Site
New Visits
Plus it will give you the source of your traffic, along
with maps to see exactly where your visitors are coming
from.
More importantly for those of us in marketing, you can
track your conversions and see which pages are supplying
the sales. Extremely valuable to have!
I highly recommend you use Google Analytics:
Google Analytics
There might be a waiting list, so be patient. I know I
had to wait several months but this program is well worth
the wait!
Kind Regards
Titus
P.S. If you found this newsletter helpful,
maybe others will also find it helpful.
Just point them to this blog:
http://bizwaremagic.blogspot.com
They won't have to sign-up to access this info.
I have found one of the best ways to succeed
on the web is by providing helpful information
to others. No reason why you can't do the same!
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar & Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download & Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
...............................................
BWMagic's Web Marketing News!
Contents:
o Web CEO - 360,000+ Businesses and Counting
o How To Stay Out Of Google Hell!
o Marketing Tip: The New Google Analytics
......
o Web CEO - 360,000+ Businesses and Counting
Tthis may sound obvious to everyone, but you have
to learn how Internet Marketing works. You have to
know your stuff. You have to know what works and
what doesn't work.
This is the key to running a successful online
site or business. There are many ways to learn
Internet marketing - most of us do it the hard way -
by the 'old trial and error' method. From personal
experience I can tell you this method can get very
costly. And you waste a lot of time in the process.
What really makes learning this stuff so difficult
is the countless ways you can earn income online
- you can do it thru affiliate marketing, PPC
advertising, building contact lists, selling your
own products, promoting your own business services...
and the list goes on.
If you are a regular reader of this newsletter
you will know SBI is my favorite place to send
beginners to learn how to market online. Site
Build It is run by Ken Evoy and it's 'The Full
Monty!' It gives you all the tools and knowledge
to market on the web. (Take the video tour
below if you don't believe me!)
However, there are other ways of learning
the 'ins and outs' of Internet marketing.
Another popular way is Web CEO, especially
for companies and businesses operating on the
web.
Web CEO comes highly recommended. It is used by more
than 360,000+ businesses in 124 countries. Some of
their clients are top names in business: IBM, Nissan
and Paypal.
With Web CEO you get professional training on how
to run a web business. This includes Professional
Training and Hardcopy Certification from Web CEO
University!
Right now, Web CEO is running some Special Discounts,
over 50% off so this might be a good time to have a
look at what they're offering. Everything comes with
30-day guarantee of full refund.
This deal runs until May 31th.
o How To Stay Out Of Google Hell!
Google's Supplemental Index is one place you don't
want your site or pages to end up. It is often
referred to as Google Hell. I recently did some
research on this topic and found out some interesting
stuff - especially what Google's main spokesman
Matt Cutts had to say about it... read this article
to get the details.
....
Google's Supplemental Index - What You Need To Know
If you run an online website or business you have
probably already heard about Google's Supplemental
Index. You may have even heard it being referred to
as Google's Gulag, Google's Digital Dungeon, or the
moniker that seems to have stuck: Google Hell.
Hate it or love it, webmasters are passionate about
the big G. There's no argument on that point for one
good reason: Google simply delivers the most search
engine traffic on the web. For any webmaster with at
least a few white SEO connected brain cells Google
can supply 60% or more of their traffic.
Therefore, suddenly getting the majority of your
pages thrown into Google's Supplemental Index can
result in a correlating drop in business. A few
examples of this were reported in a recent Forbes
article by Andy Greenberg entitled "Condemned To
Google Hell".
It recounts how two online jewelry businesses lost
traffic and sales by having their pages falling into
Google's Supplemental Index. They speculated on what
had caused this to happen: duplicate content? buying
links?
Matt Cutts, Google's main spokesperson (some say pacifier)
to worried webmasters everywhere, responded in his own
blog:
"Having urls in the supplemental results doesn’t mean
that you have some sort of penalty at all; the main
determinant of whether a url is in our main web index
or in the supplemental index is PageRank."
However, regardless of what Google maintains, being
in the supplemental results is not a good thing for any
webmaster or business. Just the fact it's called a
supplemental index means it's not as important as the
main index. This index is seen as duplicate pages, less
important or less trusted by Google, thus the lower PR.
All semantics aside, webmasters should try to keep
their important web pages out of this supplemental
index. Why would anyone be satisfied with having their
pages or website buried in dusty boxes in the backroom
when they want them displayed on the Front Store Window,
preferably in the #1 spot?
Lately, despite webmasters' wishes, Google seems to
be placing more emphasis on the Supplemental Index
and putting more pages there. One can only guess, but
it may have to do with improving their SERPs - the more
relevant Google's search results become, the higher quality
their flagship product will achieve. Or it may just be
an easier way of spidering and managing all those
countless pages that exist on the web.
Regardless, you do not want your pages in this Supplemental
Index unless they are really unimportant pages and these
can have the 'no follow' attributes in the robots txt file.
However, you still need to check this supplemental index
for your own pages.
Simple Way To Check Google's Supplemental Index
You can go to Google search and type in:
site:www.yoursite.com *** -sjpked
replacing 'yoursite' with your domain/site to see
what pages are indexed in Google's Supplemental Index.
If you see any important pages there you should
check your whole linking structure of your site.
Are these pages linked properly? Are they orphaned?
Are they well positioned in your internal site
architecture? If there are obvious interior
linking problems with these pages, fix them.
It is also a good idea to see what percentage
of your pages are in this index.
How To Calculate Your Supplemental Index Ratio
You can get your percentage of Supplemental results
by dividing the number of pages in the supplemental
index by the total number of pages in the main index.
site:www.yoursite.com *** -sjpked
___________________________________
site:www.yoursite.com
This will give you a good indication of the overall
health of your site. If you have too high a ratio
or too many pages in the supplemental index you
should fix your site's linking structure and remove
duplicate pages. Make sure robots can crawl all of
your pages or at least the ones you want them to crawl.
If you do find your site or too many of your pages
in Google's Digital Attic, simply try to increase
the PageRank of those pages. This is the main remedy
supplied by Matt Cutts:
"The approach I’d recommend in that case is to use
solid white-hat SEO to get high-quality links (e.g.
editorially given by other sites on the basis of merit)."
In other words, raise your PageRank to get those pages
out of the supplemental index. This has always been
the basic key to getting traffic from Google. Quality
content plus quality links equals quality traffic from
Google.
Likewise: QC + QL = No Supplemental Index
It is always a good practice to keep on the good
side of Google. No need to be paranoid, but you
don't want to do anything to bring unwanted attention
to your site, especially the kind of attention that
get your pages thrown into Google Supplemental Index
in the first place. Besides, you never know how long
it will take to get your pages back out and into
the main index where they truly belong. Rumor has it,
that place takes forever to freeze over!
...
The author is a full-time online marketer who has numerous websites,
including two sites on Internet marketing. For the most effective
web marketing tools try: Internet Marketing Tools
Copyright © 2007 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.
............................
o Marketing Tip: The New Google Analytics
Google recently upgraded and improved their Website Analytics
program. This has been one of my most favorite marketing
tools for quite some time. Every webmaster should be using
Google Analytics.
First of all - it's free.
Second it very easy to use - just add a few lines of simple
javascript code to the pages you want monitored. Google Analytics
will track and give you valuable information about your site.
Most of all it will help you make more conversions (sales)
from your online marketing.
The new Google Analytics is more streamlined and easier
to read. At a glance you can get valuable information
Number of Visits
Pages/Visit
Bounce Rate
Pageviews
Average Time on Site
New Visits
Plus it will give you the source of your traffic, along
with maps to see exactly where your visitors are coming
from.
More importantly for those of us in marketing, you can
track your conversions and see which pages are supplying
the sales. Extremely valuable to have!
I highly recommend you use Google Analytics:
Google Analytics
There might be a waiting list, so be patient. I know I
had to wait several months but this program is well worth
the wait!
Kind Regards
Titus
P.S. If you found this newsletter helpful,
maybe others will also find it helpful.
Just point them to this blog:
http://bizwaremagic.blogspot.com
They won't have to sign-up to access this info.
I have found one of the best ways to succeed
on the web is by providing helpful information
to others. No reason why you can't do the same!
Labels: google, google anlytics, google supplemental index, web ceo
posted by Titus Hoskins @ 4:58 AM
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