Invisible List Building & A Free Graphics Tool

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BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com




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Contents:

o Invisible List Building

o A Free Graphics Tool

o Event Tracking Now In Google Analytics

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One of the strangest things that happened to
me with all this online marketing stuff -
happened quite early when I first started
marketing online.

Basically, what happened was this: I had to
change my main site's webhost to another
better server so my site was down for several
days... but the strange thing was my online sales
from this site still kept coming even though my
site was down.

I was totally puzzled (I can be rather slow sometimes!)
until I realized or rather learnt the marketing power
of cookies. Almost all of the affiliate programs I
was promoting on my site were using cookies to mark
the traffic or clicks coming from my site as my referrals.
If anyone of these referrals made a purchase in the
next 30, 60, 90 or more days - I would get credit
for the sale.

Invisible List Building!

My site was down, but because I had a whole list
of cookied buyers lined up to purchase these affiliate
products, my sales still kept coming. I was fairly new
at this web stuff then and this was a real eye-opener
for me. I started joining those affiliate programs
that gave me the longest time-frame with their cookies.
Most are around 30 days but there are quite a few that
will give 365 days. Some affiliate programs such
as Ken Evoy's Site Build It and Marlon Sanders's
products even give you a life-time cookie.

In affiliate marketing using these "cookies" to build
up hundreds of lists of "invisible customers" can be
a very effective marketing strategy. You might not see
these lists, but they're quietly working for you in
the background, bringing in sales even if your site is
down or even when you have stopped a particular compaign.

Of course, the key here again, is how targeted is
your marketing. You could have a million cookied
customers lined up but if they have no real interest
in your product - they won't turn into buying customers.
You must get the potential customer who has shown
an interest in your product, onto your invisible
cookie list. That's why ranking high for your organic
search results for your chosen keywords plays a vital
role in how much you earn online, especially if you're
into affiliate marketing. Going the PPC (Pay Per Click)
route can also work but the profit margins are much closer.

Nor should you ignore building an actual opt-in list
of customers to your autoresponder system in this
whole process. Many marketers also try to "cookie" their
actual opt-in lists as soon as possible in order to boost
their sales. Your invisible cookie lists can work in
conjunction with your so-called real lists.

So if you're into any kind of affiliate marketing be
aware of these "invisible cookie lists" and take full
advantage of them. Believe me, it will improve your
sales and increase your earnings.


o A Free Graphics Tool

I came across this really neat Graphics Tool
on the web. You can use it to make professional
headers for your site. It's called "xheader"
and it's quite good.

Most of us can't afford to get professional
graphics done for our sites so this is a good
alternative... worth checking out and it's
free:

http://www.xheader.com/



o Event Tracking Now In Google Analytics


Google has Now introduced Event Tracking within their
Analytics program. I was fortunately enough to get Event
Tracking for my main site profile - www.bizwaremagic.com -
it was like christmas coming early for me and there is
a Santa!

Why am I so happy about getting this event tracking
on my site? I guess you really have to understand
what Google is actually offering here to know the
reason for my excitement.

First, Google Analytics is one of the best free
programs for tracking all your site's stats -
how many visitors, how many pageviews, where
your traffic is coming from... and so on.
Now Google has made Analytics much better
by letting you track "events" on your
site and not just pageviews.

Here's Google's simple explanation:

"Event Tracking allows you to track interactions with
Web 2.0 style content such as Flash, AJAX, Adobe Air,
Silverlight, social networking apps, etc. It essentially
allows you to track interactions beyond just pageviews."

You can basically track any user activity on your
site. If you're into affiliate marketing this has
great importance...

You can find out more here:

Event Tracking Google Analytics






Kind Regards,

Titus