How to Find Profitable Niche Markets/Sites

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o How to Find Profitable Niche Markets/Sites
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Perhaps one of the hardest tasks in actually earning a living
from the web is finding good niche markets/products that will
return a profit. It's not that hard to do, but you do have to
do a lot of research unless you want to waste all your time
and money promoting a product or site that's just not viable.


Been there, done that.


Around 10 years ago, when I first started exploring how to make
an income from the web - I wasted two or three years promoting
one "get-rich-quick" scheme after another. You have probably seen
these opportunities which promises immediate riches by sponsoring
and selling a miracle product. You get your own branded template
site and you spend your time recruiting new prospects into selling
the same miracle product you're selling, these recruits are placed
under you in some kind of silly matrix... please stay away
from such foolishness.

And be extremely careful of what products you promote or market on
the web. Unless you already have your OWN products; choosing the
right products and services to promote and market will make all
the difference to your bottom line. So you have to choose wisely.

But how do you find profitable niches?


First, keep you eyes and ears open, what are the popular products
your friends and colleagues are all buying? What are the hot
products? What products are people buying online right now?

Take for example - Netbooks!

They have only been around for a couple of years, introduced by
Asustek in the fall of 2007 and now all the major laptop makers
Dell, HP, MSI, Lenovo... are all making netbooks.

Why?

Because netbooks are hot products and it can be a very lucrative
market even for affiliate marketers like myself. Now I have gone
and broken one of the unwritten rules of online marketing. Never
tell anyone what products you're promoting and which ones are
bringing in the revenue because it just creates competition and
thousands of people will start selling the same products.

However, I love competition. Some of the keywords I target have
over a 100 million pages competing for the same keywords. Getting
on that first page of results in Google keeps you on your game.
It keeps you on your SEO toes!

Besides it doesn't take a genius to realize the best netbooks are selling like hotcakes right now.

But the real trick is to find niche markets/keywords that have
little competition and then it is much easier to get your site and
keywords ranked high in all the search engines. Do some serious
keyword research in a niche market before you start building a
site around it.

Many obscure products and niche markets are still virtually
untouched. You have to find these and develop an authority site
on them. But how do you find these profitable niches?

Again, keep your eyes open, what do you buy online? What would
you find comfortable selling online? It's best to pick something
you already have an interest in - take your favorite hobby and
find products to sell or promote. Whether it be handy gardening
tools, wine making kits, cooking utensils and the list goes on.

There are many places to find niche products - try newspapers,
magazines, even your TV... what's being sold in the advertisements?
In other words, what products are companies spending their
advertising money on?

This is also one of the most important keys I use for finding
profitable niche products online. What are individuals spending
their advertising dollars on - month after month? If people are
consistently spending money on advertising (even Pay Per Click)
more than likely this is a profitable niche.

Then I check out their sites - if it's mostly affiliate products
they're promoting and selling - then I know this is probably a
viable niche market.

Next I thoroughly research the keyword competition related to
this market. I personally use Keyword Elite but there are
many keyword research programs and software on the market.
If the competition is not too stiff, then this would be the
major factor whether or not I enter this niche.

Another consideration, I thoroughly check out the top sites
which are ranked in Google for this niche. How well are they
designed? Are they unique? How old are they? How many backlinks
do they have? Can I do better? Can I compete?

Next, you have to be careful when checking out the affiliate
commissions you can earn from promoting any niche market?
Are these products featured in Amazon? Are they offered thru
Commission Junction or the other major affiliate networks?

Is there a possibility of getting an exclusive private affiliate
deal with the maker of the products or services? Don't laugh,
this is one of the keys to earning the huge incomes on the web.
Many companies, especially small start-ups will give you lucrative
deals if you promote their products, some will even give you
residual income for the life of the client you have referred.

Don't leave this area unexplored because it can be the key to
finding really lucrative profitable niche markets on the web. Many
times once you or your site has a dominant presence in a niche
market (your site is ranked high for all the important keywords)
companies will approach you to sell their products. Keep these
private deals on the table and you might be surprised at the
response you get.

Besides the affiliate route, a more profitable way to proceed
is to sell the products yourself thru a "drop ship" company or
service. Or you can buy the resell rights to a product and sell
it yourself on your site. I personally stay away from "actually"
selling stuff on the web because that usually brings in a whole
lot of other issues such as customer support, refunds, etc.
I like affiliate marketing because all the buying and selling
are done for me. All I have to do is supply the traffic and
potential customers to my affiliate links and let them do the rest.

Regardless, you have to pick a niche market that will return
enough of a profit to make it worth your while. I made this mistake
once by creating a site on How To Clean LCD Screens - the
site was somewhat successful, I did and do sell a couple of these
LCD cleaning kits a day but unfortunately I only get less than a
dollar for each one I sell thru my Amazon affiliate links.


http://www.cleanlcds.com/


The product price is simply not high enough to give me a good
return. I believe my major reason for designing the site
was to also sell a big ticket item like Big Screen LCD TVs
but I didn't sell many of these mainly because I believe
few people buy such a big item without actually seeing
the picture quality of the TV in person before buying it.

You really do have to find products people like buying online.

One simple way to do this is to only promote products that
are ONLY sold online, therefore people simply have to buy them
on the web. Another solution is to promote products which have
exclusive online coupons and deals for their affiliates. You would
be surprised how many major companies like Dell, HP, Lenovo...
offer these special online deals. Customers will seek out these
deals and buy online - hopefully from your affiliate links.

Finding popular products can be done, here are a couple of free
sites I like to use to help me find those niche products.


Google Trends

Google Trends



This site will show you which products are popular and getting
a lot of search traffic compared to others. It will also show
you how much news/buzz a certain product is receiving... all
important points to consider when choosing a product to promote.


Perhaps one of the best sites for finding profitable niche
products is from Microsoft:

Detecting Online Commercial Intention

http://adlab.microsoft.com/Online-Commercial-Intention/



Which tells you the Probability someone will buy when using
certain keywords or even a site. This is a good way to check
to see if your keywords have commercial value - will people
buy it? Use this tool consistently, and it will help you
find your profitable keywords and niche markets.


Now if you're are a complete novice at online marketing, then
you will need extra help at finding your own profitable niche
markets. One solution I always recommend is SBI. It is more
expensive than other hosting services but you get a tons of
marketing tools and programs along with your site building
system.

One of these is the whole "BrainstormIt" system which will
guide you step-by-step to finding a profitable niche market to
build your site around. I have not found any system more
comprehensive than this one - again, it's more expensive
but well worth the money.


Site Build It with BrainstormIt


Anyway hope this discussion has given you some help in finding
your own profitable niche products to promote on the web.
Find the right ones, and you will never look back!





Kind Regards,

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