Tuesday, September 06, 2011

Does Google Bowling Really Work?







Google Bowling is one of those nasty BlackHat techniques everyone
wishes didn't work but there is mounting evidence that it actually
does work - especially for sites which don't, as yet, have a solid
linking history or high page rank.

Google Bowling is building/buying countless spammy links for your
main competing sites in order to "undermine" their rankings in Google.

While there is an ongoing argument of whether or not this can
actually be done, a few webmasters have tested this technique
by building spammy links to one of their own test sites and
checking the results. And it does actually lower the Google
Rankings... when those spammy links are removed, the rankings
go back up.

http://www.neilshearing.com/2011/08/26/google-bowling-update-all-sites-at-risk/

Google, in the past, have stated that inbound links doesn't affect
your rankings... mainly because a webmaster has no real control over
this and anyone can place "low quality" links to your site, even those
from link farms. Google has also been fighting "link buying" for years
and try to penalize sites which buy links.

Obviously, this is a very complex complicated issue that must give
Google a lot of headaches... finding those links is no problem but
figuring out who is actually buying them or building them is a whole
different story.

This has all led some unscrupulous marketers to sabotage their
competition by buying/building those kinds of links and directing
these links to interior high ranking pages of their competition.
Even if Google discovers what's going on, these marketers can still
gain months of traffic and sales from their competitors.

Now, after the Panda Update, when site quality is all important, these
spammy links could prove even more troublesome for the honest webmaster.


Is someone lowering your rankings in Google?


Find out more here:

http://www.bizwaremagic.com/weblog/2011/09/02/google-bowling-the-not-so-nice-side-of-seo

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