Wednesday, July 18, 2007

How to Brand Videos with Your Affiliate Links

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BWMagic's Web Marketing News!


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http://www.bizwaremagic.blogspot.com






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Contents:

o Google Tops The Search Market

o Tapping Into The Social Bookmarketing Sites

o Video Content Is King

o How to Brand Videos with Your Affiliate Links


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o Google Tops The Search Market


As reported by ComScore Google now counts for
over half of all the searches done online
in the USA and reaches 70% of surfers 17 and
up.

That's a lot of traffic.

Google has also been named the MOST significant
e-commerce developments of the last decade by
the Software & Information Industry Association.

Anyone with an online site knows Google is vital
to the health of their site. It simply delivers
the most traffic.

This is something webmasters who have managed
#1 rankings for the keywords in all three
engines: MSN, Yahoo! and Google already know.
They can see it in their log stats every day.

Google sends the most traffic.

Not only that but as Google grows in the trust/respect
by the general public, getting listed in Google will
also boost your site in the eyes of your visitors.

But what a lot of people or webmasters don't
realize is that search engine traffic takes up a
very small portion compared to the overall traffic
on the web.

If you visualize all the traffic on the web as a
basketball, then the amount represented by all
the search engines would be a mere ant crawling
around on this basketball! Small indeed!

There's tons of traffic outside the search engines,
in fact many surfers never use the search engines
to find what they're looking for on the web. Most
go directly by typing in their favorite site's URL
and then if they have to search for something, they
do a search within that site, bypassing the search
engines.

For example, if you were checking out movies, you
could go directly to RottenTomatoes.com or click
your bookmark for it and then search within
RottenTomatoes for the movie you want to read
about.

This scenario is played out constantly by
experienced surfers who go directly to the
source of their information, bypassing the
search engines altogether. Many simply type
what they're looking for into their browsers
directly - hotels.com, insurance.com and
so on.

Enormous amounts of traffic never use the search
engines and the searches they do use may be done
once their have reached their desired site.

Savvy webmasters should keep this fact in mind, and
make sure that any visitors coming to their site
can do a side-wide search within the domain to find
what they're looking for. At the very least, you
should have a site-search box on every page of your
site, powered by Google.

Let's look at another example, each month Google's sites
gets around 536 million visitors globally (ComScore) but
Microsoft sites also has around 520 million, while
Yahoo sites draw nearly 470 million.

Keep in mind, it's not just search traffic, many visitors
going to MSN for instant would probably click on any of
the featured links on that homepage... enormous amount of
traffic but not necessarily search traffic. Getting your
links on these front pages and even anywhere on a high
volume site will send tons of traffic your way.

Those who have been Slashdotted or featured on the homepage
of YouTube will tell the amount of traffic you receive
is unreal. Totally overwhelming...

That's why it is important not to become too dependent
on only search engine traffic... build links and connections
so you get other sources of traffic flowing into
your sites. Don't concentrate all your efforts on
the search engines - tap into the much larger reservoir
of traffic on the web.


o Tapping Into The Social Bookmarking Sites


You don't need a crystal ball to tell you that
social bookmarking and user-content driven
sites are the wave of the future. Actually,
they are already the future on the web.

Sites like YouTube, FaceBook, MySpace, CraigsList,
Digg, Squidoo... this is where you will find most
of the traffic on the web. A whole basketball full!

You must have some way to tap into all this non-search
traffic. You must be able to connect your site to
all this traffic in some way.

One simple solution is to become a part of these
sites and contribute content with links back to
your site. Another rather way is to advertise
directly on these sites, depending on the site
this can be expensive.

Another easier way to use all these bookmarking
sites is to have some type of program or system that
lets your users quickly and easily bookmark your
site or content for you!

One such program is the AddThis bookmark program.
It's free and very simple to use. You simple put
a bookmark on your pages and your users can easily
bookmark your page in all the popular bookmarking
sites.

Get the code here:

www.addthis.com



I have been using this simple bookmarking program
and it was rather surprising to see just what content
on my sites users found valuable enough to bookmark
it. It was not what I expected but that's another
story for another day.

Of course, this is a very simple way of getting traffic
but more importantly it is a very passive, yet effective
way of building One-Way links to your site. Building
a lot of One-Way links from quality sites is your
main expressway to any type of online earnings.

At least from my experience this has been the case. Get
those One-way links from quality sites and your link
popularity will go up, then your rankings in all the
search engines will start hitting the first page and
the traffic pours in, bringing sales and customers.

Try the AddThis bookmark program. Simply way to connect
your content to all these social media sites. Once
you have the simple code in place, your visitors
will do all the work for you and some visitors will
even thank you while they're doing it.

How great is that?

...........

o Video Content Is King


Everyone knows quality Content Is King on
the net. That sentiment may have to be changed
very soon to 'Video Content Is King'.

Video is taking over the web. It is changing
how information and content is presented. It is
changing how surfers receive their information.

Much of the web's content is or will be switching
over to video. Presented more in a TV style
presentation rather than a straight forward book
format - we will watch rather than read to get our
information from the web in the future. As mentioned
before, the future is already here.

We will watch and listen.

A couple of years ago, when I wrote articles about RSS
and mentioned we would have a "Billion Channel Internet"
very soon - this statement drew some strange comments
and most people didn't have a clue what I was talking about.

Google it to find my articles:
Billion+Channel+Internet


Everything evolves, even the web.

But given the important of video and RSS now, it is easy
to see the web is evolving into channel driven (like TV)
universe where you get the majority of your information
by watching and listening.

On a more practical site, anyone who has been following
online trends or marketing patterns on the web for any
length of time will tell video has come on really strong.
It is hard to remember that we actually did product
launches without videos or blogs not very long ago.

It is very hard to imagine a major product launch now
without a video or two to promote the launch.

Video has quickly become the mainstream on the web
so you must take advantage of it. Producing your own
videos can be very simple and inexpensive to do.

Any online marketer should also be using videos produced
for them by their affiliate programs. I saw a marked
increase in my affiliate sales for Ken Evoy's popular
site building program SBI once I started using videos
on my sites.

You should be doing the same with your affiliate
marketing.

Of course, there was one problem with using videos with
your affiliate programs - how to attach your affiliate
link to your video.

Where there is a problem, there are marketers that will
quickly come up with a solution. Now there is an easy to
attach your affiliate link to any video.

...

o How to Brand Videos with Your Affiliate Links


Videos are all the rage on the web. Video marketing
is just in its early stages but those marketers who
are now using videos to demonstrate and sell their
products are reaping the rewards: i.e. more sales.

Branding videos with your affiliate ID or link can
increase your sales. We are talking about videos
where the owners have given you expressed permission
to brand the videos with your links. You shouldn't brand
any video where you don't permission - this will probably
get you into a lot of legal trouble. Besides, it
not nice!

Many affiliate programs like SBI will supply you
with videos which already have your affiliate links
embedded. However, most affiliate programs don't give
you your own branded videos and this has been a major
problem until now.

Now you can brand any video with your affiliate
links thru a simple software program called
Affiliate Video Brander, created by Eric Holmlund
& Michael Nicholas.

You can now brand your own Videos.

If you have used videos in your marketing before,
you will probably find the download times can
be a bit slow, especially if it's a popular video.
Now with this program, you can use your own servers
and speed up those download times.

Videos are becoming very popular learning tools
especially for complicated subject matter. Potential
customers like finding out important facts before
buying a product. Many also like having a complicated
process explained in video format rather just
reading tons of text on a webpage. Video simply
does a better job of explaining things quickly and
easily.

Having your affiliate ID linked to this valuable
content is one sure way of not only increasing your
sales but also a good way to increase the usefulness
of your site to your visitors. Always have their
best interests as the heart of your site.

Affiliate marketing is all about giving valuable
content first and then making the sale. Branded
videos fit perfectly into this pre-sell model that
has worked extremely well for thousands of successful
affiliate marketers on the web.

Don't lose out on this very popular marketing trend,
start branding your own videos with your affiliate links
right now.

Get the Video Brander ==>







Kind Regards,

Titus Hoskins

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