Friday, February 15, 2008

How To Guru-Proof Yourself Against Big Product Launches




BWMagic's Marketing News!


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Contents:

o Rant - What I Don't Like About IM

o How To Guru-Proof Yourself Against Big Product Launches

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o Rant - What I Don't Like About Internet Marketing



The last rant I did, I had a flood of un-subscribes
from my lists. I expect the same this time but
here goes...

Mainly, what I dislike most about Internet marketing
is all the marketing hype and the rhetoric surrounding
IM. Especially around all these Big Product launches
lately... and all these Big name Gurus offering you
the moon to buy from their links.

It leaves a bitter taste in your mouth.

And it is not the Gurus I dislike, it's the way
they do business. It's the whole process or launch
roll-up that I dislike... it has turned into a three-
ring circus with hundreds of sleazy side-shows.

I believe a lot of people are sucked into this
whole marketing whirlpool without a clue how
they are being manipulated by very skillful
marketers. Especially those who are just trying
to get into online marketing or starting up
a web business.

A lot of people are wasting money on products
they won't use or need. Granted it's their money
and they can spend it however they choose but
that still doesn't make it right.

All marketers are guilty of pushing and promoting
products - myself included. It's what we do.

We just go overboard sometimes!

They are many great "Marketers/Gurus" who know
their stuff and put what they know into excellent
"Info-Products". The best marketers will go out of
their way to help you - even if you're just beginning
this online game.

However, the whole product roll-out system is
becoming a little too manipulating or at least
this is my opinion. How many innocent buyers
get caught up in this whole marketing frenzy
and end up with a product they can't or won't
use...

I expect the numbers are quite large... with
that in mind here is my latest article which
is also, more or less, another rant!



o How To Guru-Proof Yourself Against Big Product Launches



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Feature Article
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How To Guru-Proof Yourself Against Big Product Launches
Copyright © 2008 Titus Hoskins



Even for those of us who have been dabbling in the
Internet marketing arena for a decade or more, all
these latest frenzied "Info-Product Launches" are
downright scary. In recent months it is not only
the product launches themselves that have become
a little frightening, but also the rate at which
these product launches keep bombarding all of us
in the marketing world. It has become so relentless
you feel like you're an extra, ducking for cover in
some war movie; Saving Private Ryan comes quickly
to mind.

Once upon a time, not too long ago, you might get hit
with one or two really major launches in a year. Now
it seems like we are getting two or three a week. Those
actively looking for good, solid marketing information
will be totally drenched in the latest "How To" ebooks,
videos and courses. Plus, throw in all those debuting
membership sites, seminars, and private coaching sessions
and even seasoned marketers are in serious danger of
getting "Info Product Launch Burn-out."

For the beginning wannabe online marketer it is a virtual
mind field. One misstep and you can wake up, scratching
your head: did I actually pay that much for a marketing
product I can barely understand, let alone put into
practice. Don't get fooled by all the promises of instant
wealth or quick riches. If getting rich was as easy as
123... we would all be sporting Donald Trump hairdos.

To make matters worst, all the latest marketing trends
seem to be promoting the laziest ways possible to make
a quick killing on the Internet. With this simple
marketing tactic or that SEO trick, even the dimmest
light bulb on the planet can have roaring online success
without even breaking into a sweat or using up any of
those precious brain cells. Heaven forbid.

The marketing hype has become so palpable and obnoxious
it's like a rich relative who won't shut up about how
much he's earning while sitting in his pj's and playing
with his PDA.

"How I made 1 million in 52 minutes." "How I made 100
grand with only a list of 45 subscribers..."

Who is to blame for all this "Info Product Feeding Frenzy"?
Well we won't mention names but these marketers are not
shy about what they're doing. Just the opposite, they brag
and boast about how they can manipulate, control and whip
prospective customers into such a buying frenzy just to
see who can sell the largest amount of product in the
shortest amount of time.

Some savvy and ruthless online marketers have turned this
whole launch process into an art form, offering flashy
videos with real valuable content in order to hook potential
customers and capture their email contact information. The
info-product launch flows out like a well-rehearsed opera:

  • Giving the specific date and countdown clock
    showing when the product goes live.
  • Incorporating a blog to keep everyone, including the
    search engines, informed.
  • Strictly limiting the product or buying time to increase
    demand.
  • Even manipulating you to buy the product before someone
    else beats you to it.
  • Having top-name JV partners whipping their devoted
    followers/subscribers with extra bonus offers.
  • Even enticing said affiliate partners with top prizes
    from ipods to sports cars.
  • Everything is in marketing sync for the big day.


Some of the top marketing pros and experts are now even
offering courses on how to do exactly that: courses showing
HOW you can warm up and psychologically cultivate a whole
list of prospective buyers by giving away very valuable
information in videos, reports and online calls... all
to make that final sale.

There is nothing wrong with making a sale. There is
nothing wrong with making a hundred sales, but there
is something intrinsically wrong when you know in your
heart of heart what you're selling will never be used
by half the people who are buying it.

How many of those sales are from naive or desperate buyers
looking for a 'quick fix' or 'easy ride' to the good life?
How many even if they have the money to buy your product
will never have the will power and fortitude to carry out
the marketing game plan in your product?

How many people are being fooled by all this marketing
hype and rhetoric... how many will actually benefit from
buying your product? Makes one wonder if that old saying
is really true that in any gold rush, it is the people
selling to the miners who make the most money.

All of these marketing products should not only come
with an income disclaimer, which all the marketers
prudently include, if only by some magical power we
could see displayed on each product in big bold letters
the tell-tell statistic: "How many buyers will actually
read/view/use and ultimately benefit from the marketing
info-product they have just purchased?"

That would be one statistic worth discovering. Of course,
there's no way of knowing, but one could argue this number
is quite large. Otherwise, if you believe all the claims
on these products, half the world would be Internet
marketers and rolling in dough.

Online marketing is not easy. It can't be done overnight.
There is a learning curve and you must pay your dues.
Be extra weary of any short cuts and anyone offering
them. Magic formulas do exist and while buying the latest
marketing product and information can definitely make
the journey easier; always remember, no product can make
that journey for you. No product or system can automatically
make you rich. Don't be fooled by flashy headlines, smart
videos and the latest next big thing.

Nor can anyone say these info-products don't have real
value or merit. They do! They are of tremendous value
to those who can benefit from them. If you're marketing
on the web and your sites/marketing are earning you $200-$300
a day or an hour - even just a small tidbit of information
or advice can dramatically increase your income. Over time
the amount paid for any info-product will be returned to
you a hundred-fold. Sometimes it has nothing to do with
the info-product itself; a marketer might mention a piece
of software or program he/she uses in their work that when
applied to your own can make a big difference in how much
you earn. Been there, done that.

For everything is relative; even the large amounts charged
for some of these seminars, coaching sessions or info-products
can be justified if the buyer gets his money's worth and
then some. It all depends on the position/angle you're
coming from and how much the information impacts your
online business, which will really determine if one
benefits from a particular info-product or not.

So the next time you're bombarded by the latest info-product
by some of the world's best online marketers... STOP, take
a deep breath and step back from all the marketing hype and
manipulation. Then honestly ask yourself: How can I use
this information? Will I use this information? Perhaps,
most importantly, can I really afford this product at
this time or can it wait?

If you decide to buy, protect yourself by thoroughly
checking out the marketer's reputation beforehand.
A money-back guarantee is only as good as the marketer's
word. If there is a payment option - take this route
because you will lose less money if refunds are not
honored.

Above all, if you're buying the product because you
believe it will solve all your problems and will
virtually give you the path to the easy life, just
remember this... you have to do some work. You have
to put in some sweat equity. You have to do your own
homework; no one else can do it for you. It doesn't
work that way. Sure some smart, successful marketer
can sell you the answers, but you still have to
write the test yourself.

Like most things in life, there are shortcuts; but
you have to take them yourself in order to get to
where you want to go. Online marketing is no different.


....
The author is a full-time online marketer. For the
latest web marketing tools try:
or why not create your own Info-Product and learn as you go...
Marlon Sanders will show you all the steps you need to take
to roll out your own product in his highly rated

Just remember you do have to do some work.
Copyright © 2008 Titus Hoskins. This article may
be freely distributed if this resource box stays attached.



Hope this helps!





Kind Regards,

Titus Hoskins


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