How To Build Profitable Web Pages?

BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com







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Contents:

o How To Build Profitable Web Pages?

o Do Keyword Research BEFORE You Build Your Page

o Keyword Relevancy Is A Must

o Other Ways To Monetize Your Web Pages

o Free Site Page/Site Builder - BlinkWeb

o Free Online Graphics Editor

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In last week's email/newsletter I talked about how
I go about building web pages on my different sites,
but I didn't explain the most important factor you
have to consider.

How to build or make your web pages profitable?

I wanted to devote a whole newsletter on just
how I go about making profitable pages. The
simple techniques and tactics I use to find
and build profitable pages.

Building profitable web pages is the main goal
of anyone trying to earn revenue from the web.
How you conceive, build and optimize your pages
will ultimately determine how well you succeed
with your online site or business.

Get this wrong and you won't make a cent; get
it right and you can virtually create your own
revenue streams as easily as you would turn on
a water faucet.

First, you must realize when it comes to creating
and building web pages, there are plenty of conflicting
viewpoints and opinions among webmasters about how
you should proceed. As I told you last week, when
it's all said and done, you can only really discuss
what has worked for you and what is currently working
for you; based upon your own experiences as a professional
online marketer.

Web pages are what I use to earn my livelihood
from the web. They are my bread and butter.

Some people believe all you have to do is buy
a domain, slap some content on a few web pages
and you're in business. It doesn't work that
way unless you're extremely lucky or you're
writing a blog!

Building profitable web pages takes some planning
on your part; you must do some homework/research
on the topic or subject of pages. Most of all you
must:


o Do Keyword Research BEFORE You Build Your Page

Before you even start your web page, you must do
some simple keyword research just to see if your
page is viable. Keywords are what people type into
search engines such as Google, Yahoo and MSN to
find what they are looking for on the web. Keywords
are the backbone of the Internet.

Keywords will also determine if you have a profitable
page so you must do some research. I first do a simple
check to see how much traffic my chosen keyword phrase
is getting each day. If it's getting no traffic,
then it will generally be of no use to me; if it's
getting just 5-10 visitors a day, then I can work
with it. I use SEO-Book to do a simple check of the
traffic.

http://tools.seobook.com/keyword-tools/seobook/

Next I type the keyword phrase into the three major
search engines and have a look at the SERPs, check
out the competition and also how many marketers are
advertising this keyword. If it has advertisers, it's
probably a profitable keyword. Marketers don't advertise
if they're not making money. If you see a site that
has both organic and paid listings for a particular
keyword you should pay special attention. Especially
if they're buying PPC traffic over the long haul.

................................................

Marketing Tip: When you search in Google/Yahoo/MSN
paid strict attention to both the organic SERPs
results and the Paid Advertising links for your
chosen keywords. If a marketer/webmaster has a
top five organic listing and they're also buying
PCP traffic for the same keywords - this should
tell you they have found a profitable keyword or
keywords.

................................................


If it's a major niche that I will be marketing, I
do some serious, in-depth keyword research using
professional software like Keyword Elite. This will
flesh out my information and give me valuable pointers
on what long-tail (multi-worded) keywords I should target
and how stiff my competition will be.

If you can't afford professional software like
Keyword Elite and SEO Elite, a really simple way
to check out your Keyword Competition is to download
the free SEO-Quake toolbar and place it on your Firefox
browser. Then type your keyword into Google search
- all the links/sites that come up will have valuable
SEO information attached such as PageRank, Pages Indexed,
Traffic stats, Age, Owner... and so on.

Still, using professional keyword software is better,
but using free sites like SEO-Book and programs
like Google Adwords External Tool will give most of
the information you need to do your keyword research.
Basing your web page on a certain keyword you want
to target is the foundation for building a profitable
page.


o Keyword Relevancy Is A Must

Once you have found a profitable keyword you must
make sure your page is relevant to your keyword.
The content MUST match your keyword. Your content
has to be centered around your keyword. In other
words, everything on your pages should be related
to your keyword.

Google pays special attention to keyword relevancy.
Your site's visitors also pays special attention
to how relevant your page is in regards to what
they're searching for? And they vote by using the
back button.

That's why I usually paid special attention to
the Bounce Rate of any page I create. If it's too
high, it means my page is not satisfying the searchers
and I have to go back to the drawing board and find
more enticing content. I use Google Analytics to find
my Bounce Rates.

Another marketing trick I use - I always give
my site's visitor's another route out. I put
an affiliate link above the fold on almost all
my profitable pages. This link is directly related
to my keyword and I pick affiliate products/programs
that have a 90 day or more cookie attached to it.
(This is a type of invisible list building that
I have discussed before and it is very effective
at making your pages profitable.)

Over time if that affiliate link converts into
sales - I keep it. If it doesn't, I replace it
with another affiliate link. Trial and error until
you find what works.


..............................................
Another Marketing Tip: Did you know that it has
been proven that when you give a list of products
and prices - most buyers will go for the middle
price! I didn't believe this one until I tried
it on one of my sites. Now you still have people
buying the top and bottom price, but the majority
will go with the middle price. Put your highest
paying affiliate product here.

..............................................

When I am creating my web pages I still keep my
visitors in mind at all times. I design my pages
to give them valuable content/information they
can use and want. The marketing/affiliate links
are used sparingly among the content.

Another simple method I use to make my pages more
profitable - I always have an opt-in or sign-up
form on all my pages. This allows me to follow
up with my visitors with a series of emails
containing further information and of course
a few links to my affiliate products or programs.
Again, the emphasis is on giving information, rather
than direct selling.


o Other Ways To Monetize Your Web Pages

I am often asked "But how do you monetize your pages,
how do you make money?"

There are many different ways I use to monetize
my pages. Since I don't have a product of my
own - this is more of a lifestyle choice rather
than a marketing decision. With promoting and
selling affiliate products all I have to do
is pre-sell and send highly targeted potential
customers to the companies I deal with. They
do all the selling, taking of orders, delivering
the products and customer support... I get a
check in the mail!

If you have your own product it's a totally
different ballgame. One that comes with a lot
more headaches and responsibilities. I like
online marketing for the freedom it gives me,
promoting your own product, dealing with customers,
refunds, payments, hiring staff... that seems too
much like a real job!

Affiliate marketing is much more hands-off,
you do the marketing, you deliver the clients
and the company or merchant takes it from there.
Keep in mind, I also take risks by buying PPC
traffic, buying other forms of advertising
and investing many marketing programs and
info-products.

As for finding affiliate programs and product
to promote, I use Commission Junction, LinkShare,
Shareashare, Clickbank, Amazon, Affiliate Windows (UK)
LinkConnector... among others.

I also use Google Adsense on many of my pages
but remember, you can make 10 or even 100
times more by using affiliate links instead of
Adsense. I like using Adsense in conjunction
with my other affiliate links... just another
way of monetizing my web pages.

Another way I monetize my web pages is through
list building. You build large lists of contacts
interested in a particular subject and you
occasionally recommend products to them. Lately,
I have been moving away from this type of
marketing mainly because there are way too
many info-products being launched.

But I still use my lists to promote physical
products to those who are interested. Frankly,
one of the simplest and most effective ways I monetize
my web pages is to offer special deals, discounts
and coupons to my visitors. Major companies like
Dell, HP, Toshiba, Apple... all offer online coupons
which affiliates can place on their web pages
to help sell the company's products. Offering or
giving $100's off a given products does produce a
lot of sales and does make your pages more profitable.

Another technique that works for me is concentrating
on keywords related to gifts, presents, wedding
favors... by targeting people who are actually
looking for something to buy can make your pages
very profitable.

Still another effective way I find to make your
pages more profitable is to offer comparison
charts of popular products along with ratings
and prices. Many online merchants use this effective
selling technique, no reason why you can't also
use it on your pages. Increases your sales...

Anyway, I hope I have given you some ideas on
how to make your web pages more profitable.
Like I said before, sometimes it is just a
matter of trying different things and finding
the ones that work for your site or pages.
Once you have found a page that works, it won't
be long before you're looking for another...
and on it goes.

If I can do this stuff, anyone can! But if
all this stuff DOES sound like totall Dutch
to you, I suggest you download and read the
following Affiliate Masters Course/Book:


http://www.bizwaremagic.com/AffMasters.pdf





o Free Site Page/Site Builder - BlinkWeb

Since we are talking about creating web pages
I thought I would give you that link again
to Brad Callen's Free BlinkWeb.

This is really is a good Web page/site builder.
Simple and effective. Hope you can give it a look:







o Free Online Graphics Editor

Also from last week, the online graphics
editor I told you about. I got a chance to
use it this week and it is excellent.
Can't believe this full-body editor is
free to use - I kept looking for a catch
but could find none!

It's recommended by Design Guru Ryan (The guy
who does my web graphics) and it's really
good.

It's called Pixlr and you can find it here:

http://www.pixlr.com/



Kind Regards,

Titus

P.S. I have placed links to some of my sites,
blogs and social networks altogether here:


http://www.titushoskins.com


Includes Twitter, Linkedin, Facebook, LiveJournal,
SiteProNews Blog... and others. In case you
really want to get to know me!