Does Google Have A Golden Rule?

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BWMagic's Internet Marketing News!


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Contents:


o Does Google Have A Golden Rule?

o Joel Comm's New Marketing Tool


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If you run an online site or business you probably
spend a lot of time worrying about how
Google ranks your site. Believe me, I have
reached hundreds of #1 rankings for some
very lucrative keywords in Google.

But I have also seen just as many really
good keywords fall to #2 or #3 spots, some
have fallen to bottom of the page and ,more
than I would like, have fallen off the first
page all together - ouch!

Getting a #1 spot for your keyword in Google
simply means money in the bank with increased
traffic, increased sales and increased business.
Those organic #1 spots in Google are truly
golden.

And the real sad part is - it's usually only
the top 5 spots that will deliver the traffic.
Number #1 is always the best... what I have
been noticing lately, especially for very
lucrative keywords - big business or big
resource sites with very deep pockets are
taking over the top spots.

These businesses are catching on and throwing
everything at these keywords... links managers
in India building links, teams of social network
workers rigging the media sites, PPC advertising,
whole sections of their companies building links
and relationships with other site owners...

Organic search is becoming big business and big
business is taking over. What's the little guy to do?

It's harder and harder to compete because you
simply don't have resources of these big businesses.
When Walmart comes to town - you have to go unique
or perish. You have to offer your customers something
they can't get at Walmart. Something different,
something special.

Same goes for the web, you have to create your
own brand of uniqueness, something different from
these big companies... stake out your own piece of
the web.

With all these thoughts roaming in my head,
I sat down and tried to think: What does Google Wants?
Does Google have a Golden Rule? What does it
expect of your site?

If I can be so bold as to try and read Google...
here's what I came up with:


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Feature Article
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Does Google Have A Golden Rule?
2008 Titus Hoskins




As a full-time webmaster and site owner, figuring out
just what Google wants has been the most challenging
aspect of running an online business. For many webmasters
Google is the eight ton elephant in the room and you only
have two options: upset the elephant and get trampled or
quickly find out what it likes to consume and try to feed it.

In order to keep Google fed, webmasters have to jump
through more than one set of hoops. When it comes to
getting top rankings in Google's Index or SERPs, there
are 200 of these hoops or ranking factors. And if you
want to play in Google's ballpark, you have to try
and master the majority of them.

For years, frustrated webmasters have been guessing
and searching for these ranking factors. Asking what
does Google want? How does Google rank pages and
keywords? How does Google want you to build your site?

Ten years ago it wouldn't have mattered what Google
thought of your site for it wasn't even in the picture,
but now when it comes to online search, Google is king
of the hill. And as we all know, kings get whatever
they want.

Besides, any webmaster worth his salt, knows Google is
what counts when it comes to organic traffic - you can
achieve #1 spots for a keyword in all three top search
engines (Yahoo and MSN being the other two light-weight
contenders) but Google will simply deliver the most
traffic to your site.

Google doesn't as yet have a monopoly on web search,
but it's getting close to 70% of U.S. traffic and in
some countries it's up over 90%. But it's not only the
search numbers which makes Google king - it is the
prestige and power of the Google brand name. Google
has truly permeated into popular culture and the
public psyche like no other brand name in history.

Google brings respect and trust into the equation.
Web users respect and trust Google to give them a
quality answer to their question. That's why it was
rather ironic, that for years webmasters have been
asking Google about their ranking system, their
algorithm, their practices... for years Google
remained for the most part silent. This was mainly
to keep at bay, those who would like to "game" the
system in order to get high rankings within Google.

Until now that is, maybe it's just me but doesn't it
appear that Google is suddenly opening up about its
whole ranking procedures and what they expect from
webmasters. Maybe the answers have always been there,
we just couldn't find them. However, a more likely
scenario is that someone high up within Google made
the decision to be more transparent with it comes to
webmasters and how much they would tell them.

In recent Webmaster live chats, Googlers Matt Cutts,
Maile Ohye, among others... have been honestly answering
questions about what Google requires webmasters to do
regarding their sites. These are Q&A sessions dealing
with the "burning questions" webmasters have had for
years concerning Google and what Google wants.

Here's a link to one of those sessions:

Google Webmaster Help


Or if you want to discover how webmasters are
interpreting these live chats, try WebSitePro's
editor Jason Lee Miller's rather excellent
take on these sessions:

google-answers-some-tricky-questions

Since I run several modest sites on webmaster tools
and Internet marketing I am approached by more than
a few people who want me to help them build their online
site or business. One of the major issues that always comes
up somewhere in the process (usually phrased in different
ways) is this question:

What does Google want? What does Google expect of
my site? How do I get ranked high in Google?

Mainly because my chief goal is to help these webmasters
understand Google better in order to build a profitable site;
I have struggled and puzzled over this question for years.

What is Google's Golden Rule?

Many experts believe it is related to relevancy
- the key to getting high rankings is how relevant
your content is to the question being asked? Maybe so,
but in order to explain it to a would-be webmaster,
I had to find the words that would most appropriately
sum up Google's prime directive?

After you go through all the SEO checkmarks, take into
account the quality and uniqueness of your content,
factor in the credibility and authority of your site
and backlinks, and factor in the relevancy issue...
this was the simple Google Golden Rule I came up with:

"Always think of your visitor first when creating
any content for your site."

This may or may not be what Google is expecting but
all indications are pointing in the direction of the
"visitor's experience" and how good you or your
content make that experience? Google is serving up
a product, it wants the user of their product to be
happy with the results. If they're happy, Google is
happy. And if everyone's happy then the kingdom grows.

Still anything as simple and as complicated as getting
top rankings in Google can't be boiled down to a single
catch phrase. You must do your homework and a good
starting point would be to thoroughly read Google's
Webmaster Guidelines. Studying and listening to the
latest Google webmaster chats may also prove beneficial
and helpful.

However, there are still those 200 hoops you have
to jump through and you must be extremely careful
of how you build your site if you're trying to please
Google. Listen when the king speaks. Observe his rules.
Be on your guard, and it helps to become just a little
paranoid. And always, always remember, an elephant
never forgets.




...

The author is a full-time online marketer who has numerous
websites. For the latest web marketing tools try:
If you liked the SEO tips above, why not try the Free 7 Day
Traffic course here: internet marketing course
Copyright © 2008 Titus Hoskins. This article may be freely
distributed if this resource box stays attached.



o Joel Comm's New Marketing Tool


Joel Comm introduced a new marketing tool
this week. It all has to do with creating
forms on your site... forms for gathering
information, list building, surveys and
so on.

Creating all those forms on your site or
sites has always been a tricky problem
for me over the years... a real pain.

I won't bore you with any marketing hype
- this is a great program for finding out
exactly what your visitor or customer wants
from you. It is the crucial step in marketing
many people forget about. But it can help
your site or business to be more competitive.

Joel's new "Instant Form Pro" helps you
with this problem of creating all these forms.
It's a bit on the expensive side, if you asked
me. Not supposed to say that but it is worth
a look and the price if you're operating your
business on the web.

Like I mentioned above, online competition is
heating up and it's only going to get hotter!
Any marketing tool that gives you an advantage,
even just a slight advantage is worth considering...

Anyway here is link for Joel Comm's
"Instant Form Pro"











Kind Regards,

Titus