Friday, August 03, 2007

Don't Make These Fatal Website Design Flaws




BWMagic's Web Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com




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Contents:

o Fatal Website Design Flaws

o Google Plans to Buy the 700 MHz Band?

o My Internet Marketing Story


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o Fatal Website Design Flaws


Keywords

I am often asked by subscribers if I can take a look
at their websites and tell them what they're doing
wrong.

Most times I find very good content but the websites
have some very basic design mistakes which dooms these
sites to failure.

The major flaw I see concerns 'keywords' - these sites
are not targeting good searchable keywords. If nobody
is searching for your keywords in the search engines
your site will suffer greatly.

You must make sure your site is targeting keywords and
keyword phrases your visitors are actually typing into
search engines to find what they're looking for on the
web.

You must check to see the number of searches made
each month for your keywords. I personally use
professional keyword research software called
'Keyword Elite'.

But you can use any free online keyword suggestion
tools to see how many searches are made. This is a
good site:

Keyword Suggestion Tool


Check and find good keywords related to your site
and optimize your site for them. Don't pick the
most competitive keywords because placing for
them on the first page in the search engines
will just be too hard.

Instead pick long tail keyword phrases that
have fever searches but you have a better chance
of ranking high for these phrases.


Homepage Exterior Links


Another common flaw I see on some websites is
too many exterior, external links on the homepage.

Most SEO experts suggest ALL your links on your
homepage should be internal links - pointing to
your own content filled pages on your site. External
links should be on a separate 'links page'.

If you want to use affiliate links, create a
separate page for each affliate product or program
and link to this page on your site. Place your
affiliate ID link and moneymaker on this internal
page, rather than on your homepage.

To rank high, especially in Google, all your
PageRank and visitors should be funneled into
your site and not out to some external links.
This is extremely important on your homepage -
so make sure all or most of your links are
internal links.

As for other mistakes in designing your site,
especially where the overall look and feel
of your site is concerned. Here's a good
free resource by Marlon Sanders entitled

"10 Graphic Design Mistakes"

Get it here:

10 Graphic Design Mistakes



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o Google Plans to Buy the 700 MHz Band?

In a press release, Google gave everyone notice
that it plans bid 4.6 billion dollars to buy
the 700 MHz band when it is auctioned off next
year.

Google is promoting four types of 'open' platforms
which would make up the license conditions. Google
would like to see:

"Open applications: Consumers should be able to
download and utilize any software applications,
content, or services they desire;

Open devices: Consumers should be able to utilize
a handheld communications device with whatever wireless
network they prefer;

Open services: Third parties (resellers) should be
able to acquire wireless services from a 700 MHz
licensee on a wholesale basis, based on reasonably
nondiscriminatory commercial terms; and

Open networks: Third parties (like internet service
providers) should be able to interconnect at any
technically feasible point in a 700 MHz licensee's
wireless network."

Why is all this important you ask?

Mainly because it could mean Internet access
anywhere, anytime. It could also spell the future
of the web.

Google is basically an advertising company, could
a free Internet available anywhere, anytime be the
perfect vehicle for all those ads? The Internet will
be Free in the future, it's only a matter of figuring
out how it can be done. One can only wonder if Google
will be the medium as well as the message? Helped by
a little piece of hardware called the iPhone!

Could Google's latest intention be one more step to a
Free Internet?

Read more here:

Google 700 MHz Band

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My Internet Marketing Story


We all have our own story to tell. Everyone
has a story to tell. We all make our own choices
and decisions along the way which affect how we
live and hopefully prosper.

My story is not out of the ordinary but it does
have to do with Internet Marketing so it might be
of some interest to those who are trying to set
up an online or home business on the web.

Because this part of my life and story concerns
the Internet, I guess it is not typical. Although
now the web seems such a solid part of my life
- it is very hard to believe 10 - 15 years ago
the Internet never existed!

I have a background in art education, and have
been somewhat of a free spirit where work is
concerned - I have worked as an professional
artist but that work can be loosely translated as
starving.

Although I have always fell back on teaching
as safeguard against total starvation and
extinction.

When we first got the Internet, my eyes really
came open. I live in a somewhat remote part of
the world, a rock in the Northern Atlantic but
the Internet reached us slowly but surely. We now
have high speed Internet.

I quickly saw the net as a way of earning a living
from home - right where I was. Like thousands
of people who want the freedom of working from
home, setting your own hours... work where ever
you want in the world.

All my operations and sites are online - I can
work anywhere you have Internet access, and these
days that's anywhere on the planet.

Reaching a 5 figure monthly income didn't come
quickly or easily and I have put in some long hard
days... working 12-15 hour days are not uncommon.

I still put in some long hours but once you set up
an automated marketing system with websites,
autoresponders, article marketing... it basically
runs itself. However, I am constantly adding content
to my sites, blogs and newsletters... it is a lot
of work.

Don't know where that 'Four-hour Work Week' some of
the big Marketing Gurus are talking about - I work
long and hard for my income!

But the rewards have been totally worth it for me,
I enjoy the writing, I enjoy the SEO stuff and I
enjoy keeping track of all the latest developments
in web marketing. It has become a true passion
with me... something I didn't expect to happen
when I started my first site and didn't have a
clue how it all worked.

My story is like thousands of other web marketers
who are making a good living from the net. There is
nothing special about me, anyone can do what I am
doing... it's not rocket science or anything close
to it.

If you want to find out exactly all the details
of my story and how I am making a very comfortable
living from the web just follow the link below.

Everyone has a story! Mine is called: "In Search Of
The $100 Click or How I Found A Full-Time Online
Income And Came To Love The Internet" It's located
here:













Kind Regards,

Titus Hoskins

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