Quick Ways To Build Instant Credibility Online
............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
............................................
BWMagic's Internet Marketing News!
Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com
.......
Contents:
o Quick Ways To Build Instant Credibility Online
o Social Media Credibility & Importance
o Blogging To Build Credibility & Profits
.......
Since my last few emails/newsletters were on the topic
of building profitable web pages, I would like to talk
about what I believe is the most important factor to your
online success: establishing credibility in the mind of
your visitor.
Regardless of what you're promoting or selling, regardless
of what type of website or business you're pursuing on the
web - your site and you must be seen as credible in the
eyes of your visitors. They must believe you are someone
who "knows their stuff" and is worth their time.
Instantly establishing this credibility is vital to your
site's success, especially online where people are still
very distrustful of what they see and read. And if you're
selling something that "distrust meter" takes a giant leap.
So here are some quick ways to instantly build trust
with your site's visitors - remember you only have a few
nanoseconds to accomplish this difficult feat.
So try these:
1. Credibility Pre-header. Many marketers and webmasters
try to get or place a credibility pre-header above their
content, especially if you're selling a product. "America's
#1 Affiliate Marketer according to Time Magazine, reveals
all his secrets..."
Or something along those lines, but keep in mind, this
pre-header must have a neutral third party blurb or statement
which can be backed up. Quoting respected important sources
such as major magazines, news programs, well known organizations
or even other important web sites will instantly help establish
credibility in the eyes of the viewer.
That's why on a lot of sites you see such things as "As seen
on Oprah" "As seen On Cnn" or even the old stand-by "As seen
on TV" will add credibility to what follows... just use the
same idea on your own site. While you may not be able to
boast those kinds of claims... you can usually come up with
some important (well known websites) which feature your work
or content. I like using sites like "Featured on Ezinearticles.com",
"Featured on Buzzle.com" "Featured on SiteProNews" while those
places don't have the power of a Dr. Phil or Oprah... they do
establish some instant credibility in the "eyes" of your visitor.
2. Picture and Bio. Have your picture and bio at the top of
the page so that readers can instantly see who you are. Give
your major accomplishments and successes - you must prove that
you're worth their time. Many savvy marketers use a two-columned
page format where one side is used to establish credibility...
where you place your picture, your bio, any awards your site
has won and tons and tons of testimonials from your visitors
or site users.
Use this whole side column all the way down your page to establish
your credibility. As readers are read your content or sales letter,
they can glance over to see what you're saying is backed up by
other people.
3. Testimonials. As mentioned above, you should have testimonials
on your page and plenty of them. These will give credibility to
what you're saying. You should also place a few of these testimonials
in your main sales letter as well - use the credibility of the
person giving the recommendation to your best advantage.
Many big-name online marketers (Gurus) do have enormous credibility
in the "eyes" of those reading the content. These testimonials
can go a long way in establishing your credibility as well. Use
as many as you can possibly get. Don't forget that also adding
recommendations from the BBB (Better Business Bureaus) and placing
securely buttons/logos does also help in establishing your
site's credibility.
4. Use Videos. You have probably noticed many people are now
using videos on their sites and content. Videos are an excellent
way to immediately establish contact and credibility with your
viewers... you are indeed a "real person" and not just some written
words floating in cyberspace. Of course, the more personality
and likeability you can bring to these videos will help further
establish your credibility.
Many marketers and webmasters also use videos for their testimonials,
anyone can make up a fake testimonial and place it on a web page
but actually seeing and hearing 10 or 15 videos of customers
talking about your product or content will definitely give you
credibility.
5. Professional Graphics and Design. We have all seen the
cheap-looking template site that immediately says "template"
in the mind of the viewer. Now the actual content on this
site may be great but web surfers are becoming increasingly
web-savvy and will know a cheaply designed site when they
see it and immediately hit the back button. Ouch!
Your site must appear professional in the "eyes" of the
beholder. Using professional graphics and design will help
you establish immediate credibility for your site. In that
split second you have to capture your visitor's attention,
you want to make that first impression a good one. You want
them to say "This one's a Keeper!"
6. Use Social Media Sites. Visitors want to know you're
a real person or company, so establishing profiles in all
the social media sites such as Twitter, FaceBook, MySpace,
YouTube, Linkedin... gives credibility to who's speaking.
They can check you out and see what everyone is saying about
you. They can discover who your contacts are and what kind
of reputation you have built up.
These social sites can have enormous influence in building
a solid relationship with your visitors. It can definitely
help establish your credibility - so use them.
7. Content And Writing. Of course, the proof is in the pudding,
your content must be compelling and convincing. It must show
you know what you're talking about and that you're worth
reading. All the flash and window dressing will be worthless
if you don't have quality content on your site.
It is this quality content that will ultimately establish
your credibility in the minds of your visitors. All the
other factors are important but "what you say and how
you say it" will be main determining factor in how much
credibility and trust you earn from your site's visitors.
Choose your words carefully.
8. Pre-built Credibility. One last point on establishing
online credibility has to be discussed. I believe many
webmasters don't understand the importance of building
credibility BEFORE your visitor even gets to your site.
Your marketing strategy doesn't just start at your site,
it must include building your brand and reputation outside
of it.
One obvious example, getting top rankings in Google for
your major keywords does give your site a lot of credibility.
Or top rankings in any search engine for that matter, but
especially in Google, I have found getting top rankings gives
credibility to your web pages. People respect Google, they
have come to respect the search results.
Another more important way to "pre-build" or "pre-sell"
yourself or your site's content is to write simple
articles that are distributed all over the web. Visitors
coming to your site from these articles, already are
familiar with you and your information. You have already
gained some credibility in their eyes and may just be
worth checking out.
o Social Media Credibility & Importance
As I mentioned above, social media sites such as
Twitter, MySpace, FaceBook, Linkedin... are becoming
very important to the whole issue of doing business
online or running a website. You must get involved
personally or create company profiles in all these
sites... they are great promotion and marketing tools.
Don't lose out on all this free marketing.
Twitter, I believe is the one that's holds the most
potential. It's fairly new but its uses are steadily
growing. I must admit, I am not an expert on Twitter,
and the whole social media stuff leaves me a bit
cold. It is not my thing. I like building websites,
doing SEO and writing articles. I never was very
good at "chit-chat" and always liked going it alone
- former artist in me shining through, I guess.
However, these sites are very important. You must
start using them - to build credibility if nothing
else.
Here's a Twitter Report that will help get you
started and introduce you to the possibilities of
using Twitter:
o Blogging To Build Credibility & Profits
On almost all my sites I have a blog. I use
blogs to build credibility by making direct
contact with my visitors. It's a quick way of
introducing yourself and explaining what you
or your site is all about.
I use the free WordPress blogging software
but I also use Blogger.com which is owned
by Google.
I also use Blogs for building links and SEO
for my sites.
- They are very good for getting quick traffics and links.
- They put your site in the "whole mix" of the Internet.
- They get your content out there.
Blogs and blogging can be very profitable,
especially if you're like me and into affiliate
marketing.
Kind Regards,
Titus
P.S. I have placed links to some of my sites,
blogs and social networks altogether here:
http://www.titushoskins.com
Includes Twitter, Linkedin, Facebook, LiveJournal,
SiteProNews Blog... and others. In case you
really want to get to know me!
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
............................................
BWMagic's Internet Marketing News!
Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com
.......
Contents:
o Quick Ways To Build Instant Credibility Online
o Social Media Credibility & Importance
o Blogging To Build Credibility & Profits
.......
Since my last few emails/newsletters were on the topic
of building profitable web pages, I would like to talk
about what I believe is the most important factor to your
online success: establishing credibility in the mind of
your visitor.
Regardless of what you're promoting or selling, regardless
of what type of website or business you're pursuing on the
web - your site and you must be seen as credible in the
eyes of your visitors. They must believe you are someone
who "knows their stuff" and is worth their time.
Instantly establishing this credibility is vital to your
site's success, especially online where people are still
very distrustful of what they see and read. And if you're
selling something that "distrust meter" takes a giant leap.
So here are some quick ways to instantly build trust
with your site's visitors - remember you only have a few
nanoseconds to accomplish this difficult feat.
So try these:
1. Credibility Pre-header. Many marketers and webmasters
try to get or place a credibility pre-header above their
content, especially if you're selling a product. "America's
#1 Affiliate Marketer according to Time Magazine, reveals
all his secrets..."
Or something along those lines, but keep in mind, this
pre-header must have a neutral third party blurb or statement
which can be backed up. Quoting respected important sources
such as major magazines, news programs, well known organizations
or even other important web sites will instantly help establish
credibility in the eyes of the viewer.
That's why on a lot of sites you see such things as "As seen
on Oprah" "As seen On Cnn" or even the old stand-by "As seen
on TV" will add credibility to what follows... just use the
same idea on your own site. While you may not be able to
boast those kinds of claims... you can usually come up with
some important (well known websites) which feature your work
or content. I like using sites like "Featured on Ezinearticles.com",
"Featured on Buzzle.com" "Featured on SiteProNews" while those
places don't have the power of a Dr. Phil or Oprah... they do
establish some instant credibility in the "eyes" of your visitor.
2. Picture and Bio. Have your picture and bio at the top of
the page so that readers can instantly see who you are. Give
your major accomplishments and successes - you must prove that
you're worth their time. Many savvy marketers use a two-columned
page format where one side is used to establish credibility...
where you place your picture, your bio, any awards your site
has won and tons and tons of testimonials from your visitors
or site users.
Use this whole side column all the way down your page to establish
your credibility. As readers are read your content or sales letter,
they can glance over to see what you're saying is backed up by
other people.
3. Testimonials. As mentioned above, you should have testimonials
on your page and plenty of them. These will give credibility to
what you're saying. You should also place a few of these testimonials
in your main sales letter as well - use the credibility of the
person giving the recommendation to your best advantage.
Many big-name online marketers (Gurus) do have enormous credibility
in the "eyes" of those reading the content. These testimonials
can go a long way in establishing your credibility as well. Use
as many as you can possibly get. Don't forget that also adding
recommendations from the BBB (Better Business Bureaus) and placing
securely buttons/logos does also help in establishing your
site's credibility.
4. Use Videos. You have probably noticed many people are now
using videos on their sites and content. Videos are an excellent
way to immediately establish contact and credibility with your
viewers... you are indeed a "real person" and not just some written
words floating in cyberspace. Of course, the more personality
and likeability you can bring to these videos will help further
establish your credibility.
Many marketers and webmasters also use videos for their testimonials,
anyone can make up a fake testimonial and place it on a web page
but actually seeing and hearing 10 or 15 videos of customers
talking about your product or content will definitely give you
credibility.
5. Professional Graphics and Design. We have all seen the
cheap-looking template site that immediately says "template"
in the mind of the viewer. Now the actual content on this
site may be great but web surfers are becoming increasingly
web-savvy and will know a cheaply designed site when they
see it and immediately hit the back button. Ouch!
Your site must appear professional in the "eyes" of the
beholder. Using professional graphics and design will help
you establish immediate credibility for your site. In that
split second you have to capture your visitor's attention,
you want to make that first impression a good one. You want
them to say "This one's a Keeper!"
6. Use Social Media Sites. Visitors want to know you're
a real person or company, so establishing profiles in all
the social media sites such as Twitter, FaceBook, MySpace,
YouTube, Linkedin... gives credibility to who's speaking.
They can check you out and see what everyone is saying about
you. They can discover who your contacts are and what kind
of reputation you have built up.
These social sites can have enormous influence in building
a solid relationship with your visitors. It can definitely
help establish your credibility - so use them.
7. Content And Writing. Of course, the proof is in the pudding,
your content must be compelling and convincing. It must show
you know what you're talking about and that you're worth
reading. All the flash and window dressing will be worthless
if you don't have quality content on your site.
It is this quality content that will ultimately establish
your credibility in the minds of your visitors. All the
other factors are important but "what you say and how
you say it" will be main determining factor in how much
credibility and trust you earn from your site's visitors.
Choose your words carefully.
8. Pre-built Credibility. One last point on establishing
online credibility has to be discussed. I believe many
webmasters don't understand the importance of building
credibility BEFORE your visitor even gets to your site.
Your marketing strategy doesn't just start at your site,
it must include building your brand and reputation outside
of it.
One obvious example, getting top rankings in Google for
your major keywords does give your site a lot of credibility.
Or top rankings in any search engine for that matter, but
especially in Google, I have found getting top rankings gives
credibility to your web pages. People respect Google, they
have come to respect the search results.
Another more important way to "pre-build" or "pre-sell"
yourself or your site's content is to write simple
articles that are distributed all over the web. Visitors
coming to your site from these articles, already are
familiar with you and your information. You have already
gained some credibility in their eyes and may just be
worth checking out.
o Social Media Credibility & Importance
As I mentioned above, social media sites such as
Twitter, MySpace, FaceBook, Linkedin... are becoming
very important to the whole issue of doing business
online or running a website. You must get involved
personally or create company profiles in all these
sites... they are great promotion and marketing tools.
Don't lose out on all this free marketing.
Twitter, I believe is the one that's holds the most
potential. It's fairly new but its uses are steadily
growing. I must admit, I am not an expert on Twitter,
and the whole social media stuff leaves me a bit
cold. It is not my thing. I like building websites,
doing SEO and writing articles. I never was very
good at "chit-chat" and always liked going it alone
- former artist in me shining through, I guess.
However, these sites are very important. You must
start using them - to build credibility if nothing
else.
Here's a Twitter Report that will help get you
started and introduce you to the possibilities of
using Twitter:
o Blogging To Build Credibility & Profits
On almost all my sites I have a blog. I use
blogs to build credibility by making direct
contact with my visitors. It's a quick way of
introducing yourself and explaining what you
or your site is all about.
I use the free WordPress blogging software
but I also use Blogger.com which is owned
by Google.
I also use Blogs for building links and SEO
for my sites.
- They are very good for getting quick traffics and links.
- They put your site in the "whole mix" of the Internet.
- They get your content out there.
Blogs and blogging can be very profitable,
especially if you're like me and into affiliate
marketing.
Kind Regards,
Titus
P.S. I have placed links to some of my sites,
blogs and social networks altogether here:
http://www.titushoskins.com
Includes Twitter, Linkedin, Facebook, LiveJournal,
SiteProNews Blog... and others. In case you
really want to get to know me!
Labels: bloggers paycheck, online credibility, online marketing, twitter hints
posted by Titus Hoskins @ 7:39 AM
<< Home