Saturday, December 10, 2011

How Many Domains/Sites Should You Have?

The recent Google Panda Updates rang home the old
saying - never put all your eggs in the one basket.
In our case, if you just had the one site on the web
and Panda turned up its nose at your site - then you
would have suffered a great traffic loss, at least
in the short term.

But it you had numerous sites... the chances are great,
that at least a few of them were Panda friendly. Especially
if those sites or domain had your exact "keyword" for
the domain name, I found those kinds of sites are still
favored by the almighty and all important Google.

Why is this important?

Actually, it has long been known that ranking high
in Google, often meant buying the exact keyword domain
for your site. Obviously, these sites are super targeted
and relevant for the Google searcher - it should deliver
exactly what the searcher is looking for in their search.

Everyone comes away happy, especially the online marketer
who was savvy enough to purchase a lucrative keyword search
phrase and build a quality site around it.

Is this the future web?

One, where even long-tail (3 or 4 words) keywords, all have
their top level domain ranking in the top spot in Google.
Close study of Google's rankings, even Post-Panda, shows
this to be the case in many instances.

Could this mean a renewed interest in building "mini-sites"
instead of just a few "authority sites" for anyone who wants
to earn revenue for the web? More importantly, what could
all this mean for the online marketer - out to make a few bucks
for their sites.

Find out more on this issue here:

How Many Domains/Sites Should You Have?




Kind Regards,
+Titus Hoskins


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Friday, November 11, 2011

My Top 5 EzineArticles Articles And How They Have Performed

With all the discussion that Google Panda Updates in 2011 have
killed article marketing, especially viral non-unique articles and
article directories, I took a closer look at my own article marketing
strategies and numbers. Not surprisingly, many of my most popular
articles have stopped performing simply because Google is no longer
ranking them in places like Ezinearticles and the other major
directories.

Believe I submitted my first article to Ezinearticles in 2005 and
at that time I was writer/member #1561, now there are over 400,000+
writers on that site.

Now, I have not written a lot of articles - around 400 - spread out
over 5 or 6 years.

At one point I did receive a lot of targeted traffic from EzineArticles,
but not since the Panda Updates... other writers/marketers have
had better luck even after the updates, so sometimes it's important
to remember not to draw general conclusions from your own data.
Again, it may also be a matter of whether or not those articles
are "unique" to EzineArticles.

Lately, my articles have not been delivering traffic and I do believe
the PageRank passed along from that site is now very minimal. Not to
say that this won't change in the future, mainly because Chris Knight
who runs Ezinearticles, have put into place many quality changes since
the Panda Updates. He explains thess changes in an interview here:
EzineArticles Reacts To The Panda Update


Over the years, my Top Performing Articles have been:

1. How To Choose The Best Student Laptop?

Which has 129,652 views and 35,783 - this article also has one of my most
highest click thru rates at around 27%.


2. How To Find The Best Laptop Deals?

This article had 72,007 views and 8,263 click-thrus with a 11.5% click rate.


3. How To Choose The Best Gaming Laptop

Which has 54,234 view and 7,541 click-thrus with a 13.9% conversion.


4. Are Any Free Online Faxing Services Really Free?

This article has 53,060 views and 4,817 click-thrus with a 9.1% click rate.


5. New Laptop Technology You Need To Know (Before Buying Your Next Laptop)

Lastly, this one has 29,113 views and 1,343 with a 4.6% click rate.
Please note, this was not a successful article because as soon as
it was written - it was out of date! Laptop technology is changing
so fast, an article like this one becomes dated very fast. This is
a fact I learned early and I quickly changed how I wrote my articles to
give them a longer life-span with information that can be used -
even if it's read 5 or 10 years from when it was written.

In real actual return, my most successful article on the Ezinearticles
site was none of the above... and it was an article that only received
13,000 views BUT it had a click thru rate of almost 50%. That is of all
the people who read the article, 47% clicked through to my site. That
rarely happens with any kind of links or articles.

The name of that article was:


Using Internet Fax Comparison Charts To Find The Best Fax Service



As for overalls stats/numbers with my Ezinearticles account:

Total Articles: 409

Total views: 653,934

Total URL Clicks: 87,759

Average Click Rate: 13.4%

Articles Published: 6,330


Summary - I use article marketing to "pre-sell" my promoted
products and companies since I mostly do affiliate marketing
through the major affiliate networks like Commission Junction,
LinkShare, Shareasale, Clinkbank, Google... and many more.
Ezinearticles at one time was a major, major, major factor in
my overall traffic and promotions. Sadly, this has changed
dramatically over the last year mainly due to the Google Panda
Updates which has seen articles from directories featured less
often in their SERPs. At least this has been my experience with
my articles. Going forward, I am finding myself submitting more
and more "unique" articles to major sites and even to Ezinearticles.
Finally, while I wish it wasn't so, I believe article marketing
has passed its golden days. It is still effective, but less so.


...

My name is Titus Hoskins and I am a full-time online marketer who
has numerous websites. You can find this post located here:
My Top 5 EzineArticles Articles And How They Have Performed.

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Thursday, July 14, 2011

List Building With Google+

List building is a topic I have been following for years and it's
something I have been doing for just as long. I build lists in numerous niche markets to stay in contact with my visitors and to promote my affiliate products.

Google+ was a real eye-turner for me, mainly because I could quickly
see the great potential Google's latest social networking program can
have for list building. Especially the "Circles" feature, which lets you
sort your contacts into different groups.

Also, you have many ways to contact your subscribers with both text
and video. This will come in handy, especially if you build small groups
relating to certain topics or tasks. For example, if you run an affiliate
program, you can sort all your A list promoters in one section and do have a "Huddle" or contact them in "Hangouts".

One of the major difficulties with list building is not the ACTUAL
building, but developing meaningful relationships with your contacts
or subscribers once you have them on your list. Google+ could play a
major role in overcoming this problem and help with establishing
those relationships.

Anyway, I was so excited about this new program, I wrote an article
explaining how you can build your list with Google+.

You can find it here: List Building with Google+

Or if you want to find out more about list building just click the link.








Google+




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Tuesday, July 05, 2011

How To Start A Web Business On A Really Small Budget

Starting an online web business is not that difficult, especially if you go the affiliate marketing route and promote another company's products or services. Actually, the most lucrative online business to create is where you have your own products and services since you will receive the majority of the profits. However, in the beginning, many people simply are not at this stage and will have to depend upon promoting affiliate products or earn revenue through selling advertising placed on their site or sites.

There are countless ways to start an online business but regardless of what topic you wish to tackle or which products you want to promote, your overall objective is to get targeted traffic or customers to your site. Therefore, everything you do and create, should be geared towards "keywords", which are the phrases surfers type into search engines to find what they're looking for on the web. This is assuming you're primarily going the "search engine" route in your online marketing.

First, you will need to find a whole list of keyword phrases people are using to find the products you're going to promote or sell. You will need to know how many searches are made each month for these phrases and what the competition will be like, so you will have some idea of what you're up against. Google's External Keyword tool or site is a good starting point and will supply you with most of the information you need to get started. Some marketers simply type their "keyword" with quotations into Google and it will give you the exact number of pages which contains this phrase or keyword.

Second, once you have done some keyword research, you're ready to buy a domain to start your online business or site. Try to get a short domain with the best overall keyword which sums up your topic or products, placed at the beginning of your domain name. Placing your most prominent keyword in your domain will go a long way in achieving high rankings for your site since all your backlinks and URLs will have this keyword phrase. You can purchase a domain and hosting really cheap through places like Yahoo Small business, GoDaddy or Bluehost - usually around $5 to $10 a month.

Third, if designing a site is difficult for you or just too costly, one route to take is to use a free blogging software platform like Wordpress to create your site. They have plenty of templates you can use but try to make your site look different and unique. Regardless, Wordpress is very SEO friendly and will be "keyworded" properly so you won't have to spend much time worrying about this whole SEO aspect of web marketing which many beginners find difficult. Just remember, the majority of your search engine traffic will come from Google so you must optimize your site for them. Google has about 200 ranking signals or factors which they use to rank your site or content. Don't become too bogged down with these factors, but Seomoz.org consulted with 132 SEO experts to find these factors and if you want to learn more go here: http://www.seomoz.org/article/search-ranking-factors

Fourth, once you have your domain and site/hosting all setup, you're ready to create some high quality content which your visitors will find helpful. Remember, Google is all about providing valuable relevant content to its users, so you have to fulfil this demand by creating useful informative content for your visitors. Keep this content strictly keyworded to the topic or products you're promoting. Try to keep all of your content unique and make sure you have it or your site completely tied into all the major social media sites like Facebook, Twitter, Youtube, MySpace, Linkedin... and so on. Make sure you make it easy to subscribe to your newsletter or all of your social bookmarking sites like the ones mentioned above. Drawing repeat visitors and customers back to your site should be your main goal.

Fifth, your hardest battle will be getting targeted traffic to your site or business. If you're on a budget, one of the easiest ways is to create simple viral articles and videos to draw people onto your site. Do blog posts on related sites and forums, with keyworded anchor text links back to your site. Anchor text refers to the underlined part of a link - make sure your keywords are in this part of the link. If you don't have a ton of money to spend on marketing, just find the major competitors in your field, do a search in Yahoo by typing in this command in the search box:

link:www.competitorsite.com

Yahoo will give you a whole list of your competitor's links, starting with the most important first. Try to build/get the same links going back to your site or content.

Lastly, one of the biggest mistakes that beginners often make is creating a website or business that places too much emphasis on what YOU want, rather than what YOUR VISITOR wants. You must place yourself in your visitor's shoes and create your site and business from their perspective so place your main benefit or benefits your visitor will receive from using your site at the very top of the page. Display this benefit(s) in a bold headline so that any visitor can instantly see it within seconds of arriving at your site. In this regards, one of the biggest obstacles will be trust - how do you instantly build trust with your visitors? Displaying any type of Trust Seals or even credit card logos will help build that trust. Using or giving your full contact or company information upfront is also very vital. If you're selling a product or service make sure your have a telephone and/or fax number where visitors can reach you. Obtaining an online fax number is inexpensive and cheap; so too is getting a virtual PBX system to make all your communications run smoothly.

These are the most important steps to building an online site or business. They can be done cheaply and starting out, your expenses should run around $10 to $20 a month... about the cost of a pizza or a movie. Almost anyone can afford those prices and start an online site or business - why not you?


...

The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: how to build a business site. For more information on Internet Fax Services use this handy online fax Comparison Guide: online fax services. Copyright Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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Thursday, June 16, 2011

SEO Strategy - How To Simplify The Whole SEO Process

If you're a full-time online marketer and webmaster, you may get the feeling (in my case a stubborn opinion) that because SEO has become such a big industry, it has to be "complicated up" rather than "dumbed down" for the receiving audience. In other words, it is in the best interest of SEO firms and services, to make SEO seem like a much more complex process than it actually is in practice.

This applies doubly true for when it comes to ranking high in Google. Many SEO firms go into all kinds of "linking structures", "site metrics", "keyword correlations", "onpage factors"... in explaining how to achieve those top Google spots for lucrative keywords. Granted, the Google Algorithm has over 200 ranking signals or factors, which they use to rank pages. And this mathematical formula is constantly being redefined or altered by major changes, such as the recent Panda Update, which left many webmasters reeling.

But...

While Google's ranking Algorithm and system might be the most complex creature on the planet, ranking high in Google is a very simple process. So simple anyone can do it and achieve first page listings in Google. It's not rocket science and it's not complex by any stretch of the imagination. However, it does take some work on the part of the webmaster to actively promote his or her site. In other words, if you just create a perfect site and place it on the web and do nothing else - chances are extremely high you won't get those top rankings in Google, at least not for the highly competitive lucrative keyword phrases.

This is where SEO (Search Engine Optimization) enters the picture and takes over. You must get certain factors/signals right if you want your site to truly compete in major search engine keyword battles. But most of these things or factors are not difficult or hard to understand, you just need to have them in place if you want top listings in the search engines.

Here are some things you can do to simplify the whole SEO process:


1. Try to create a short domain with your targeted keyword in the domain name, go with a .com domain if you can get it and if you have to use a multi-worded domain, try to get your keyword at the beginning.

2. Create an "easy to navigate" unique content rich site which is optimized for the search engines, but directed solidly at solving your visitor's needs. If you're on a budget, one of the easiest ways to do this is to use the free Wordpress software/platform to create a keyword optimized site. Make sure this site is totally intertwined with all the latest social networking programs such as Twitter, Facebook, MySpace, Linkedin, YouTube... make sure you have profiles/accounts in all of these platforms to compliment your main site.

3. Link to main interior pages from your home or index page. These interior pages should have your targeted keywords in the "Title", "URL", "Meta Tags", "H1 Headings", "First Paragraph", "Last Paragraph" and use keyword variations throughout the content. Place a few in bold print and italics. Don't be afraid to create large pages and link out to other authority sites in your niche. Don't worry about keyword density unless it goes over 4%... this should not happen if you write naturally for your visitor and not for the search engines.

4. Build quality one-way links by creating articles, press releases, blog posts, videos, viral reports... and submit these to the major places on the web such as free article directories (my favorites are still ezinearticles, goarticles, buzzle, ideamarketers, isnare and article alley). The real trick here is to consistently produce fresh content, which steadily builds your backlinks month after month, year after year, decade after decade!

5. Do whatever you can do to enrich your visitor's experience. Add valuable free content, free ebooks or ecourses, offer comprehensive guide or guides to your visitors. Connect all this free content to your autoresponder opt-in list or newsletter and build repeat targeted traffic to your site. In addition, make it extremely easy for these visitors to bookmark/follow your content in all the social media sites: Twitter, Facebook, MySpace, Google +1, and so on.

6. Rinse and Repeat. One of the little known tactics about achieving top rankings in the search engines, especially Google, is to create not one site but two or more sites in your niche market. (If you're on a budget or time is short, try creating two pages on the your domain related to the same targeted keyword.) Instead of trying to rank for one site in Google, create two complimentary sites on the same related keywords, and you will find it much easier to get to the top spots. Interlink these sites and you can even promote them together, just make sure they each have unique content and adds more detail and/or information for the visitor.

Over the years, I have come to believe strongly, achieving high rankings is not some complex process but just a matter of persistence. Consistently promoting your content by building quality backlinks will get you to the top and keep you there. But the whole trick is persistence, keeping at it, day after day... building those links back to your content. I also believe it is the number of backlinks which is the key and this has been proven to me many times over the years. Many SEO experts will now argue that links have taken a back seat to other factors such as site authority and structure, but I am not convinced this has happened. At least not yet, but data from the 160+ million Google Chrome users and the new Google +1 Button, may eventually lower the importance of backlinks and PageRank.

However, at the present time, if I stop promoting a page or competitive keyword, it usually drops from the first page of Google. To get it back on the first page, all I have to do is promote it with a few articles, blog posts, press releases, videos... and it jumps back into the top spots, even Post Panda. For years, I had a webpage for "list building" in Google on the first page, then I stopped promoting it with keyword related articles, posts, content... it dropped to the third page of Google. Changing none of the ranking factors mentioned above, I was quickly able to get that page and ranking back to the #5 spot by simply creating some current backlinks to the content. I mention all this because many times, SEO firms and experts will try to complicate things with convoluted explanations and complex processes. While in actual fact, achieving high rankings can be simplified down to nothing more than persistence and adding a few quality backlinks.


...

The author is a full time online affiliate marketer who operates numerous niche sites, as well as two sites on Internet Marketing. If you want to discover more about this topic simply download some Free Marketing Courses. © Copyright This article may be freely distributed if this resource box stays attached.

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Saturday, January 08, 2011

List Building & Autoresponders

Without a doubt, one of the most important online marketing
tools has to be the autoresponder. This program or service,
automatically gathers contact information and email addresses
to build your lists. It also sends sheduled email messages
to those who have subscribed to your lists.

Autoresponders automate your whole marketing system and makes
handling thousands, even ten of thousands of subscribers, a
breeze. They're working 24/7 to bring in spropects to your
maketing funnels... and in the process supplying your sites
with targeted traffic and repeat visitors. The kind you want.

We have all heard the expression "The money is in the List"
but I have a feeling, not many webmasters or marketers have
truly experienced the power of list building. Unless you're using
autoresponders on a regular basis or working online full-time,
it's hard to judge how very effective lists really are to your
success.

You simply must have an autoresponder if you're marketing online,
even a free service will do in a pinch. But in the link below
I have laid out some reasons why you should go with a professional
autoresponder service...


5 Reasons Why You Should Use An Autoresponder





Helping You Succeed Online Since 2002!

Kind Regards,
Titus

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Sunday, October 24, 2010

The Actual Internet Marketing Tools Which I USE

I was totally surprised at how few online marketing tools
I actually used in the operation of my online sites and marketing.
For some reason, I thought there would be more, but you really
only need a few essential marketing tools to run an online
business.

It doesn't matter if you're selling your own products or selling
affiliate product; you only need a few simple tools.

Perhaps the major one being your website, which will be the center
of all your online activities. Although a some online marketers
don't even use a web site and rely on their affiliate networks
to supply all that is needed to earn a living from the web.

However, it is much easier with a site or two, especially if you're
into affiliate marketing. It is much easier to promote your affiliate
links with a site but considering how many free blog programs there
are... you can easily go that route.

I sat down and listed all the marketing tools I use to earn an
online living... it's a very small list and you can find it here:


Internet Marketing Tools I Use

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Saturday, October 16, 2010

5 Things I Wish I Knew About Internet Marketing (Before I Became a Full-Time Marketer)

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Yesterday, I made in the low 4 figures from my online marketing.


Those days are rare but they do happen once in awhile, but most days
I only make a faction of that amount. That's the great thing about
online marketing - you put all these sites and links on the web and
everything keeps building.

Work done years ago could just now be paying off in the form of higher
rankings in the search engines. That article you wrote two years ago
could just now be getting traffic and sending you potential customers.

When I read an article in SiteReference about site building
and 5 things that author wished they had known before they built
their first site. It started me thinking, what would be the 5 things
which I know now but didn't know then... and the difference that
knowledge would have made.

Hindsight is priceless, if only we could go back and start over again.
What things would we have done right the first time around? As for myself,
I wasted years before I really knew what I was doing... we all don't
suddenly wake up and turn into an Internet marketer. Not like becoming
a vampire, one bite and you're there!

It took me years of "trial and error" before I discovered what worked
and what didn't. I am still learning and the web is constantly changing.
Right now, Google Instant is flipping a lot of online marketing techniques
upside down and even throwing a few of them out the window... you can
always count on Google to make life interesting.

Anyway, I have written another one of my long article/pieces on those 5 Things
about Internet Marketing which I wish I knew when I was just starting out.
And like that poet on the road, it has made all the difference in the world.

Find the it here:

5 Things I Wish I Knew About Internet Marketing (Before I Started All This Foolishness)


Helping You Succeed Online Since 2002!

Kind Regards,
Titus

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Saturday, May 22, 2010

Keyword SEO Backlinks Checker



BWMagic's Internet Marketing News


Keyword SEO Backlinks Checker


One of the major problems for most webmasters is
obtaining quality backlinks to their site. Get this
part right and you will have a successful online
business.

Now checking to see which sites are at the top
in your market niche is also extremely important
to that success. You must know which sites are
getting listed for your keywords and how many
backlinks they have pointing back to their site.

Good, solid, useful information to have at your
disposal.

So here's a handy little tool or site which you
can use:

http://backlinkseotool.com









Helping You Succeed Online Since 2002!

Kind Regards,
Titus







Did you find the above information helpful? If so, why not
help spread the word - recommend this content by using
the social bookmark sites below. The SEO Gods will Thank You!




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Tuesday, October 13, 2009

7 Proven Internet Marketing Strategies To Increase Your Sales

I am constantly amazed by the number of people I meet on the web who have absolutely no marketing strategy whatsoever behind their site or online marketing.

I am even more amazed by the number of people who believe all they have to do is buy a domain, slap a few HTML pages together and place them on a web host somewhere. Then they expect everything else to just happen because their site or business is on the web!

It very rarely happens that way.

Creating an online business takes some planning and strategy if you want your site or business to succeed. You must have a plan of action, but most of all, you must have some fundamental marketing strategies behind your online site.

Now, I am speaking from experience here, because I also stumbled around on the web for 2 or 3 years like the people I described above. I foolishly thought just because I had a web site, I could do business on the web.

Well, not very much happened. I received very little traffic and very few sales. My site was going nowhere fast.

Fortunately, the theme I chose for my first site was Internet Marketing! I spent those first years studying all the online marketing material and information I could get my hands on. I gradually learned what to do and what not to do when it came to marketing online.

Mostly, I stumbled across some great Internet marketers like Marlon Sanders, Neil Shearing, Ken Evoy... true pioneers of online marketing. By studying those first class marketers and their marketing techniques I learned how it was all done.

Over time, I learned how to become very analytical with my sites and marketing. I started to create marketing strategies and put them into practice with my sites. This was all new to me because I have a background in education rather than marketing.

Now, I would like to share with you some of these marketing strategies and practices - just things I do and things I put into place which enable me to receive a modest but very comfortable online income.


So here are some things you can try:


1. Know Your Market Or Audience

First and foremost, you must know your market. Know who you will be targeting with your marketing? Know who will be buying your products or the affiliate products that you're promoting on the web?

I keep my eyes open for hot trends or products which everyone is buying. You can use programs like Google Trends to see which products are becoming hot. For example, in electronics, which products are on everyone's wish list? Is it laptops, PCs or netbooks? Are people buying smart phones, PDAs, Blu-ray Players or E-readers?

Just find out what products are hot? Find what products are being searched for in the search engines... do a check to see how many searches are made each month for your chosen product? Use WordTracker, or a free online site such as Seobook.com to see what products people are searching for on the web.

If there is a large demand/audience/market for your product or subject area, then you have a better chance of succeeding online. It is a simple marketing strategy that many first time marketers ignore - please don't. So choose your products to match the demand that is out there for them.



2. Buying Mindset

One of the key elements to selling stuff online is finding people at the exact moment they are ready to buy. What some marketers refer to as a "Buying Mindset". You find people who have their minds set on buying something when they reach your site.

This is much easier than you think!

A simple way I found to do this is to create sites which target keywords related to buying... such as gifts, coupons, bargains, deals and so on. For example, a site on wedding gifts will obviously attract customers who are interested in buying wedding gifts.

To give you a concrete example from my own site, I have a section on "Corporate Business Gifts" which offers special deals/coupons on corporate business gifts... someone searching for that phrase is more likely to purchase a gift. Just simple reasoning, but it works wonders for selling stuff online.

In the Info-Product market, many Gurus create a "Buying Mindset" by offering special bonuses and discounts if someone buys from their links. Another simple way to boost your sales.


3. Target Special Holidays

Along the same lines, I like targeting times when people feel obligated to buy. Using special holidays like Christmas, Mother's Day, Valentine's Day... in your marketing can be very effective.

There are occasions such as anniversaries, birthdays, weddings, graduations... when people feel they must buy something for a loved one or special friend. Targeting those occasions with your marketing can be extremely effective... people are looking for a birthday gift, a graduation gift or a wedding gift - you simply help them find what they're looking for.

On one of my sites, I target the "Back To School" market which has proven very lucrative since I market high-ticket affiliate items such as laptops, PCs and netbooks.


4. Place All Your Emphasis On Supplying Information

The majority of people searching on the web are looking for information - first and foremost - even those who are ready to buy. They want information on the subject or product they're searching for on the web. It should be your marketing strategy to give them this information.

All of my sites are based on supplying information to my visitors.

If you give solid information they will be pleased and take note of your site and a few will buy the products you recommend, but the information must come first.

Even popular selling sites like Amazon give loads of consumer information and feedback while selling their products on the web. Consumers want information on the products they're buying. Supply this information and you will sell more products.


5. Target Long Tail Keyword Phrases In Your SEO


If you're selling stuff on the web, it is extremely important that you have a SEO marketing strategy. You must use the search engines to bring in those quality visitors and potential customers to your site. You must rank high in the search engines for your chosen keywords.

I have found SEO is not easy but it is also not that hard to do. In order to rank high you must be persistent, have a six month or yearly plan... work at it over time, even years to build up your rankings. Most webmasters won't have the patience or resources to stick to a long-term strategy for months, even years before they start ranking for popular, well-searched for keywords.

However, there's another quicker and faster way to get quality traffic from the search engines. Instead of targeting highly competitive popular keywords, you target longer keyword phrases that have little competition. For example, someone searching for a particular brand and model is more likely to buy then someone searching for a general topic. Someone searching for "cars" compared to someone searching for "2007 Ford Mustang Shelby GT" - the last phrase will have very few searches but it can produce more targeted buyers.

6. Build Lists of Interested Buyers

One of my most effective marketing strategies is building simple lists of people who want to receive further information on the subject or product they're considering buying. The web is a very temporary process since most people spend less than a few seconds on most sites. So it is important that
you try and get them to opt-in to your mailing list, join your Twitter account or FaceBook group... and so on.

You must build lists of people who are interested in finding out more about your subject or product. This way you will have repeat visitors to your site and you will get the opportunity to sell to them again and again. If you build a trusting relationship with these contacts, they will respect your opinions and suggestions.

List building can have a very positive effect on your sales numbers so it is one marketing strategy you should definitely try if you're not already using lists.


7. Sell Things You Can ONLY Buy Online

This marketing strategy is so simple - it's almost laughable. But I quickly found selling stuff that can only be bought online do much better than selling stuff that can be bought at your local Walmart. If buyers can only find it online, then you will have a much better chance of selling it to them.

Therefore, marketing unique products or specialty items, which are only available online can prove very lucrative. This is a very simple marketing strategy but also a very effective one. Just try it.

There are no doubt, countless other marketing strategies you can use. But using some or all of the ones listed above will help increase your online sales. Again, just try them and see for yourself.





The author is a full-time online marketer who has numerous websites. If you want to find out more marketing strategies and selling on the
web in general.
For the latest web marketing tools try: Internet Marketing Tools
Titus Hoskins Copyright © 2009.

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Sunday, May 10, 2009

Why Twitter Is Becoming So Important


o Why Twitter Is Becoming So Important




Twitter is becoming increasingly important for
anyone marketing on the web. As a list building
tool it simply can't be beat. It is attracting
millions of users and growing quickly - ranked
50th in terms of traffic by Alexa.

Twitter is posed to become such a major force - you
just can't ignore it.

How did such a simple glorified "text message" thingie
get to be so big, so fast.

And the fun haven't even started yet!

Recently, WebProNews reported Twitter will now be
searchable and the content in the links in your messages
will be indexed and ranked. They will have an algorithmic
ranking system much like the one Google has to rank it's
index.

"According to CNET, Twitter's new VP of Operations Santosh
Jayaram says that Twitter Search, which currently searches
only the text of Twitter posts, will soon crawl links included
in tweets, and index content from those pages."

This is major news because we could potentially see a
True Rival for Google. Search engines can start
from anywhere and a souped-up communication tool is a good
a place as any. Besides, isn't online search only a way
of passing along what you heard through the grapevine -
basically sums it up.

The only real puzzle regarding Twitter is why haven't Google
snapped it up already. Some one is definitely sleeping on the job.
Maybe it's just the recession or other popular takeovers like
YouTube are proving too hard to monetize... doubt that very much
because YT has now become virtually obliterated with Adsense ads...
it's even hard to watch the videos anymore.

Can't imagine what a Google owned Twitter would look like.
Each tweet could come with a text ad? A ballot box? A vote?

Of course, this is all pure speculation, but stranger things
have happened on the web. Google buying Twitter would be a
slight yarn.

Guess, the real question should be: if not Google, than who?

Or maybe Twitter will grow armor, hang tough and expand into
a truly online democratic search engine. Then take on Google
in a few years...

But for right now, Twitter has become important in its own
right... find out more about Twitter here:


Twitter's Importance Is Growing

Or:


Twitter - Bizwaremagic








Kind Regards,
Titus
www.bizwaremagic.com

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Saturday, May 02, 2009

Should You Use Videos In Your Online Marketing?

Videos are everywhere on the web. It's no wonder that
marketers have taken advantage of this growing trend in
using videos to get their message across.

But the question remains - should you use videos in your
own online marketing or promotions?

Most savvy marketers would say it would be "foolish" for
any webmaster or marketer NOT to use videos in their
promotions. Videos are the perfect tools for communicating
your message quickly and easily to your audience. It works
much better than just a static webpage or content.

Videos can bring life to any content or message.

Despite all this, I have myself been rather slow in taking
advantage of videos in my own online marketing. Once you
get set in your ways - it is some times hard to change what
you're doing... especially if you have become successful
at doing it. The old static websites are more my style.

However, I have seen the light and I am now starting to use
videos or other sites using my content have put them into
videos such as the one below from www.site-reference.com




Get the Flash Player to see this player.

8 SEO Techniques Every Webmaster Should Know






I must admit, videos are just as effective, if not more effective
than article marketing. It brings in a whole new audience of people
who simply don't have the time to read an article. Put your article
into a short video and you will get more viewers.

Videos are just another way of getting your message out there.
And it is very effective, especially for word-of-mouth advertising...

Just ask Susan Boyle?

Overnight, your content could be spread all over the web and beyond.
It's a marketing tool every webmaster and marketer should be
using. End of story.

Google now lists about 28,700,000 pages for "Susan Boyle"!

Make that one more page...

For more on video marketing, try here:


Video Marketing






Cheers,

Titus
http://www.bizwaremagic.com

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Friday, April 17, 2009

How to find Profitable Keywords?

Profitable keywords are the building blocks of your online marketing.
Mainly because finding and using the right keywords will be essential
to your online success and will largely determine the viability of your
online business.

Keywords are ground zero. They are essential to your online success.
You must get your keywords right or it's game over before you even
get started. Mainly because keywords are the most important element
of your online marketing.

It can't be emphasized enough, especially to beginning online webmasters
or marketers, choosing the right profitable keywords will largely determine
whether or not you succeed with your online endeavors. You simply must
get this element right or your marketing will be in big trouble.

Want to find out more... try here: How To Find Profitable Keywords

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Friday, April 03, 2009

Creating Simple Online Marketing Systems That Work



How to create simple online marketing systems that
work for your site and online business. These are of
some of the most effective marketing strategies that you
can use to build up your traffic and online sales.

Looks at the marketing strategies as well as the
actual marketing tools this online marketer uses to
produce an income online. Helpful tips and points
you can use in your own online marketing::::


Creating Simple Marketing Systems That Work




Kind Regards,
Titus


http://www.bizwaremagic.com

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Friday, March 13, 2009

How much SEO do you need?

............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
............................................





BWMagic's Internet Marketing News!



How Much SEO Do You Need?


Many webmasters worry, day and night, about SEO. About
how their sites are ranking in the search engines?
Many are constantly changing their content, building
links, optimizing their pages... and it begs this question:
How Much SEO Do You Need?

Moreover, what are the 200 or so Google ranking factors?
How does Google ranks webpages? Should you know these if
you want your site to rank high for your chosen keywords?

Plus, what's an effective strategy for getting high rankings?
And where can one learn SEO?

Find out all the answers to these SEO questions here:

How Much SEO Do You Need?

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Friday, March 06, 2009

Do You Know The 5 Pillars Of Google Search?

............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
............................................





BWMagic's Internet Marketing News!



Do You Know The 5 Pillars Of Google Search?




Lately, Google has been changing the way it displays
its search results, especially for the "profitable"
or "moneyed" keywords. Find out what these 5 Pillars
are and how they can help you with your online marketing
or site.

Knowing all you can about how Google ranks its index
and HOW its displays those results can make a big
difference in how well you preform on the web.
Make sure you know the latest SEO information
on Google.

You can find out more here:

5 Pillars of Google Search - Do You Know Them?

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Friday, February 27, 2009

Is Affiliate Marketing Right For You?





BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.com/weblog/




.......
Contents:

o Is Affiliate Marketing Right For You?

o Affiliate Resources

o Affiliate Classroom

o Aaron Wall Google Branding

.......


Thousands if not millions of online webmasters
and marketers are turning to affiliate marketing in order
to earn extra money from the web. Affiliate marketing
offers a great opportunity to cash in on the billions
of sales made online each year.

But is Affiliate Marketing right for you?

Is it something that you should investigate and pursue
further if you truly want to monetize your site or content?
As a way of an answer and to get you thinking about affiliate
marketing I would to offer my own experiences as a full-
time affiliate marketer. I would also like to give you
some marketing tips and a few pit-falls that you should
avoid.

Truth be told, I didn't plan to become an affiliate marketer.
It just happened. Almost by accident as I was struggling to
promote my first site on Internet marketing some 10 years ago
now. My original plan was to re-sell some software programs
I had bought the re-sell rights to in hopes of making my
fortune on this new thing called the Internet.

Well, to make a long story short, most things don't quite turn out
as we had originally planned. Instead of selling my own products,
I became much more interested in studying "how to market"
on the web and examining whole marketing systems and how they
worked. I was much more interested in the "nuts & bolts" or
the marketing tools behind these online marketing systems
then actually selling stuff.

I was particularly captivated by a new search engine called
Google. Yes, they are many marketers around who have been
studying Google since it first started. And I believe
it was Google and its Adsense Program in particular that
sort of legitimized the "whole idea of making money online"
for me. And the rest as they say is history...

But enough about me, what about you?

Do you have your website? Are you interested in earning
extra revenue from your site? Are you trying to earn a
full-time income online?




o Affiliate Classroom



Affiliate Classroom is one of best places to learn
about affiliate marketing. It's run by Anik Singal
and offers excellent resources on how to market online.

Especially if all this online affiliate marketing
is new to you and you want the basics. But affiliate
classroom doesn't stop there... this is a vibrant
community with on-going marketing strategies that
will help you - no matter which level of marketing
you're at.
Many of the resources are free but you can sign-up
for the paid subscription to Affiliate Classroom
where you will get the most benefits and perks.

You can check out a video on it here:


<






Kind Regards,
Titus



P.S. Before you go, Aaron Wall has just released
an article on the lastest Google Update (Jan. 18th, 2009)
on how big brand names are taking the top spots
in Google's listings:


Aaron Wall Google Branding

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Friday, January 30, 2009

Quick Ways To Build Instant Credibility Online

............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm
............................................





BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com







.......
Contents:

o Quick Ways To Build Instant Credibility Online

o Social Media Credibility & Importance

o Blogging To Build Credibility & Profits

.......






Since my last few emails/newsletters were on the topic
of building profitable web pages, I would like to talk
about what I believe is the most important factor to your
online success: establishing credibility in the mind of
your visitor.

Regardless of what you're promoting or selling, regardless
of what type of website or business you're pursuing on the
web - your site and you must be seen as credible in the
eyes of your visitors. They must believe you are someone
who "knows their stuff" and is worth their time.

Instantly establishing this credibility is vital to your
site's success, especially online where people are still
very distrustful of what they see and read. And if you're
selling something that "distrust meter" takes a giant leap.

So here are some quick ways to instantly build trust
with your site's visitors - remember you only have a few
nanoseconds to accomplish this difficult feat.


So try these:



1. Credibility Pre-header. Many marketers and webmasters
try to get or place a credibility pre-header above their
content, especially if you're selling a product. "America's
#1 Affiliate Marketer according to Time Magazine, reveals
all his secrets..."

Or something along those lines, but keep in mind, this
pre-header must have a neutral third party blurb or statement
which can be backed up. Quoting respected important sources
such as major magazines, news programs, well known organizations
or even other important web sites will instantly help establish
credibility in the eyes of the viewer.

That's why on a lot of sites you see such things as "As seen
on Oprah" "As seen On Cnn" or even the old stand-by "As seen
on TV" will add credibility to what follows... just use the
same idea on your own site. While you may not be able to
boast those kinds of claims... you can usually come up with
some important (well known websites) which feature your work
or content. I like using sites like "Featured on Ezinearticles.com",
"Featured on Buzzle.com" "Featured on SiteProNews" while those
places don't have the power of a Dr. Phil or Oprah... they do
establish some instant credibility in the "eyes" of your visitor.


2. Picture and Bio. Have your picture and bio at the top of
the page so that readers can instantly see who you are. Give
your major accomplishments and successes - you must prove that
you're worth their time. Many savvy marketers use a two-columned
page format where one side is used to establish credibility...
where you place your picture, your bio, any awards your site
has won and tons and tons of testimonials from your visitors
or site users.

Use this whole side column all the way down your page to establish
your credibility. As readers are read your content or sales letter,
they can glance over to see what you're saying is backed up by
other people.

3. Testimonials. As mentioned above, you should have testimonials
on your page and plenty of them. These will give credibility to
what you're saying. You should also place a few of these testimonials
in your main sales letter as well - use the credibility of the
person giving the recommendation to your best advantage.

Many big-name online marketers (Gurus) do have enormous credibility
in the "eyes" of those reading the content. These testimonials
can go a long way in establishing your credibility as well. Use
as many as you can possibly get. Don't forget that also adding
recommendations from the BBB (Better Business Bureaus) and placing
securely buttons/logos does also help in establishing your
site's credibility.


4. Use Videos. You have probably noticed many people are now
using videos on their sites and content. Videos are an excellent
way to immediately establish contact and credibility with your
viewers... you are indeed a "real person" and not just some written
words floating in cyberspace. Of course, the more personality
and likeability you can bring to these videos will help further
establish your credibility.

Many marketers and webmasters also use videos for their testimonials,
anyone can make up a fake testimonial and place it on a web page
but actually seeing and hearing 10 or 15 videos of customers
talking about your product or content will definitely give you
credibility.


5. Professional Graphics and Design. We have all seen the
cheap-looking template site that immediately says "template"
in the mind of the viewer. Now the actual content on this
site may be great but web surfers are becoming increasingly
web-savvy and will know a cheaply designed site when they
see it and immediately hit the back button. Ouch!

Your site must appear professional in the "eyes" of the
beholder. Using professional graphics and design will help
you establish immediate credibility for your site. In that
split second you have to capture your visitor's attention,
you want to make that first impression a good one. You want
them to say "This one's a Keeper!"


6. Use Social Media Sites. Visitors want to know you're
a real person or company, so establishing profiles in all
the social media sites such as Twitter, FaceBook, MySpace,
YouTube, Linkedin... gives credibility to who's speaking.
They can check you out and see what everyone is saying about
you. They can discover who your contacts are and what kind
of reputation you have built up.

These social sites can have enormous influence in building
a solid relationship with your visitors. It can definitely
help establish your credibility - so use them.


7. Content And Writing. Of course, the proof is in the pudding,
your content must be compelling and convincing. It must show
you know what you're talking about and that you're worth
reading. All the flash and window dressing will be worthless
if you don't have quality content on your site.

It is this quality content that will ultimately establish
your credibility in the minds of your visitors. All the
other factors are important but "what you say and how
you say it" will be main determining factor in how much
credibility and trust you earn from your site's visitors.
Choose your words carefully.


8. Pre-built Credibility. One last point on establishing
online credibility has to be discussed. I believe many
webmasters don't understand the importance of building
credibility BEFORE your visitor even gets to your site.
Your marketing strategy doesn't just start at your site,
it must include building your brand and reputation outside
of it.

One obvious example, getting top rankings in Google for
your major keywords does give your site a lot of credibility.
Or top rankings in any search engine for that matter, but
especially in Google, I have found getting top rankings gives
credibility to your web pages. People respect Google, they
have come to respect the search results.

Another more important way to "pre-build" or "pre-sell"
yourself or your site's content is to write simple
articles that are distributed all over the web. Visitors
coming to your site from these articles, already are
familiar with you and your information. You have already
gained some credibility in their eyes and may just be
worth checking out.





o Social Media Credibility & Importance




As I mentioned above, social media sites such as
Twitter, MySpace, FaceBook, Linkedin... are becoming
very important to the whole issue of doing business
online or running a website. You must get involved
personally or create company profiles in all these
sites... they are great promotion and marketing tools.

Don't lose out on all this free marketing.

Twitter, I believe is the one that's holds the most
potential. It's fairly new but its uses are steadily
growing. I must admit, I am not an expert on Twitter,
and the whole social media stuff leaves me a bit
cold. It is not my thing. I like building websites,
doing SEO and writing articles. I never was very
good at "chit-chat" and always liked going it alone
- former artist in me shining through, I guess.

However, these sites are very important. You must
start using them - to build credibility if nothing
else.

Here's a Twitter Report that will help get you
started and introduce you to the possibilities of
using Twitter:






o Blogging To Build Credibility & Profits



On almost all my sites I have a blog. I use
blogs to build credibility by making direct
contact with my visitors. It's a quick way of
introducing yourself and explaining what you
or your site is all about.

I use the free WordPress blogging software
but I also use Blogger.com which is owned
by Google.

I also use Blogs for building links and SEO
for my sites.

- They are very good for getting quick traffics and links.

- They put your site in the "whole mix" of the Internet.

- They get your content out there.

Blogs and blogging can be very profitable,
especially if you're like me and into affiliate
marketing.
Kind Regards,

Titus

P.S. I have placed links to some of my sites,
blogs and social networks altogether here:

http://www.titushoskins.com




Includes Twitter, Linkedin, Facebook, LiveJournal,
SiteProNews Blog... and others. In case you
really want to get to know me!

Labels: , , ,

Friday, October 10, 2008

Finding Profitable Niche Markets In These Harsh Times

............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar and Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download and Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm

............................................





BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com




.......
Contents:

o Finding Profitable Niche Markets In These Harsh Times
.......





The sky might not be falling but it sure seems that way.
Watching all the bad global financial news will surely
make you think your "glass is half empty". Checking your
mutual retirement funds will probably confirm it.

I know all the experts say the Stock market will bounce
back and we will get thru this crisis... they are probably
right but we are still in for some tough times. Not just
in the States but everyone will be feeling the fall-out
and pain of this one.

On a brighter note, as everyone is bunkering down
the hatches and staying close to home (if it's not
foreclosed out from under them) - the Internet will
probably become more important than it is today.
Shopping online could be a cheaper alternative than
venturing out... as everyone will be looking
for ways to save money.

For around 3 to 4 years now, I have made a very good
living selling affiliate products online from my 9 or
10 websites that I run. I basically make my living
selling other people's stuff on the web. I do put in
a lot of work but I love every minute of it.

So far, business has not slowed down but we are getting
into the holiday season so everything goes up a notch
at this time of year and it's hard to tell. I haven't
seem any drop-off in the business services and products
that I sell - go figure!

Anyway, even in harsh times, there are opportunities
that open up. You just have to find them. Picking
the right niche market for your online business is
probably your most crucial factor in your success.

But How Do You Find A Niche Market?

First, you must find something that you're interested
in... if you're going to spend the next couple
of years exploring a niche market - make sure it one
that you like or already have an interest in. Be it coin
collecting to building backyard sheds...

Picking a favorite hobby or past-time is always wise...
we all have something we do better than others. Just
take that hobby and check to see if you can turn it
into a profitable niche. See if you can turn it into
an info-product others would be interested in buying?

One very simple trick I use to find or check to
see if a particular niche market is profitable -
I use Google. First I find the keywords associated
with that niche - these are the words people will
type into search engines to find out more about your
niche or subject. Keywords = Niche. For online
marketing this is more true than in the off-line
world.

Then I check these keywords in Google Search. Now
I forget about the organic results for a moment
and I check the number of ads on the page?

These are at the very top and on the right hand
side of the page. If there are a lot of ads, lots
of people advertising products - it's probably
a profitable niche. People don't advertise if
they're not making money. At least not over the
long term - I monitor these keywords over a
couple of weeks or months - if people are still
advertising - they're probably making money from
this niche.

Now since I am into affiliate marketing... I check
who is advertising and look at their links. If
there are not linking directly to the core domain -
they are probably affiliates. After a while you
can easily spot affiliate links... ones coming
from the major networks like CJ, LinkShare...
usually links with an "ID" or "?" in them.

If affiliates are advertising week after week,
they are making money from this niche. Take a
close look at what they're doing and see if you
can come up with something similar - don't try
to re-invent the wheel, just see it you can make
it spin for you.

Now when I go about choosing a niche market... I
always think about who the customer is going to
be. I like picking niches where the customer is
in the right time or mind-set to buy. I like the
"gift" angle... if someone is looking at gifts,
obviously they're ready to buy.

Another angle is to pick niches where people
are buying gifts not just for one person but
many. Such as in Corporate Business Gifts where
a boss or company may be buying gifts for their
employee. This has been one of my best niche
markets on my site - ooophs, not supposed to
have told you that!

Another angle or tactic to take, no matter what
you're selling - is to target the words "coupons"
"deals" "cheap"... if customers are actively
seeking out a bargain or coupon - they are
ready to buy.

Many successful online sites are based around
offering "coupons" "gifts" "discounts"... everyone
likes to save money, more so now in these
harsh times than ever before; so it does
offer up a lot of opportunities.

And keep in mind, during hard times, many people
are searching for ways to earn a little extra
income and many of them will be turning to the
Internet as a solution. There will probably be
mini-boom in online businesses and services as
all these potential customers gear up to take
advantage of what the web offers.

Finding a profitable niche is within everyone
reach. My firm belief, if I can do it, anyone
can do it. Just take a hard look around and see
if you can find something you would like to
promote and build on for the next couple of
years.

Your profitable niche is out there, you just
have to find it. Even in these harsh time...


....


Now if all this talk about "niche markets" and
finding the right "keywords" is still all a bit
confusing for you. I sometimes forget not everyone
reading this ezine have been working 'day-in, day-out'
online for the last 4 or 5 years... so if you still
need help at finding profitable keywords here's an
article I wrote several years ago on:


"How To Find Profitable Keywords In 3 Easy Steps"

you can find it here:

Find Profitable Keywords













Kind Regards,

Titus


Labels: , , , ,

Friday, September 12, 2008

Traffic Secrets Ain't So Secret

............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar & Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download & Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm

............................................





BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com




.......
Contents:

o An Honest Assessment of John Reese's
Traffic Secrets 2.0

o How Many Times Can You Put Lipstick
On A Pig?

o Tale of Two Browsers

.......





o Traffic Secrets Ain't So Secret (An Honest
Assessment of John Reese's Traffic Secrets 2.0)



Just slogged my way thru John Reese's Traffic Secrets 2.0
- I had to read the badly transcribed Training Manual
because the slickly produced State-of-the-Art CD-Roms
wouldn't work properly on my trusty Toshiba laptop. The
videos kept crashing - I finally read the minimum requirements
and you need Windows XP or greater, Pentium 4
2.4Ghz Processor with 512 DDR RAM... just to run
these CD-Roms. Gees Louise!

I did manage to watch a few of the opening videos - this
is the way this comprehensive training course on increasing
your website traffic should be viewed. Direct and immediate
instructions, as if you have the perfect view, looking over
John Reese's shoulder as he goes about explaining all the
major techniques and factors for getting traffic
on the web.

Unfortunately, I had to slowly work my way thru a horribly
transcribed text made from the videos. Given all the
advice Reese gives about outsourcing and creating quality
content - a thorough proof-read and edit would have made
this $400 product more enjoyable if like me you couldn't
get the videos to work. Reese must have used some kind of
voice to text software - for example, you get different
versions for Adwords such as "add words", "ad words" and
so on.

Of course, this doesn't subtract from the solid marketing
information being offered here - just makes it annoying to
absorb. But then again to be fair, this is a VIDEO course
and that's the best way to absorb this information. Which
I quickly discovered after I upgraded to a new HP Elite Pavilion
PC with Quad Processors and 6 Gigs of RAM - I threw in a 24"
HDMI monitor just to be on the safe side. The CD-Roms worked
spectacularly on my new system.

In any case, no one should dismiss Traffic Secrets because
of a few jumbled words or dangling participles. John Reese
knows his stuff and in the end that's all that matters.
You're paying for the information and advice - not your
English teacher's good graces.

If you're new to web marketing, you may be wondering who
the heck is John Reese and why should I listen to him or
take his advice?

From running two web sites on Internet Marketing - I follow
most of the major names in online marketing. I first came
across John Reese when he was running a free advertising
site/program called Opportunity.com - which is now closed.
Lately, he has developed a similar type of program for blogs
called BlogRush - which is a free way to promote your blog
posts on other people's blogs.

Most people know John Reese from when he made Internet
Marketing history by selling over one million dollars worth
of product in a day - that was way back in 2004 and that
product was Traffic Secrets.

Well, it's four years later and this is Traffic Secrets 2.0 -
it's a major update on the first TS product. (You get
access to this earlier product when you purchase his latest
offering.) The new traffic course concentrates more on the
new web media sites, social bookmark sites, video marketing...
where online marketing is heading in the immediate future.

I really like the way Reese explains these new ways of
marketing and how you must embrace them in order to fully
succeed on this new web. Reese gives concrete examples,
concrete ways to improve your traffic: go to this site,
check these stats, perfect this method, put this on your sites...
direct practical advice and directions that will help you
build your traffic.

Reese gives you a solid usable "Master Plan" which is composed
of 7 or 8 major areas or Blueprints you have to follow to improve
your traffic. These major areas are further divided into 10-15
steps you have to take to benefit fully from your online
traffic.

Reese describes all these steps in a very detailed fashion
in this traffic course, but don't expect just one magic
bullet that will bring on the flood of traffic. Rather you get
a whole orchestrated array of tactics you should do to increase
your traffic, a very controlled approach that will get your
traffic numbers snowballing. You also get an online component
and forum to help you out with your traffic building tasks.

To be quite honest, I didn't find Traffic Secrets 2.0 as
helpful as I expected, mainly because I already knew most
of the material from my own marketing. If you're already a
full-time affiliate marketer using Commission Junction,
ClickBank, Adwords... with many SEO optimized niche sites
holding many top lucrative keyword listings in Google, much
of what Reese explains will not be new to you.

If you're already have had a front page listing on Digg and
know the SEO significance of WordPress blogs and the benefits
of using social bookmarking sites, you will be familiar with
many of the techniques and resources covered in Reese's traffic
course.

However, even judging it from this perspective, I did gain a
lot of valuable knowledge about setting up and running your
own affiliate system, about creating your own video content and
your own software/widgets/programs - all areas that are relatively
new to me. This is where I gained the most knowledge from having
this course.

Guess, what I am saying, like any info product - Traffic Secrets
will only be as beneficial as your level of marketing. If you're
a complete novice this is an excellent product on increasing your
traffic. If you're a very experienced marketer, you will gain from
having this product but less so - in my opinion. Mainly, because you
will already be doing most of the things Reese advises you to do.

For me, there were two things that's worth the price of this
product alone - if you didn't even bother with all the training
videos and manual!

First, there are the 7 Master Blueprints listing all the steps
you have to take to master/conquer a particular area of Internet
Marketing, for example, "Adwords Attack Blueprint". Each Blueprint
has around 10 to 15 practical steps you have to take to master
this area of your online marketing, which Reese fleshes out in
the videos.

These Blueprints are some of the best online marketing advice I
have ever seen - putting them all together in this Traffic Secrets
course was a masterstroke and well worth the price alone. Simply
brilliant.

However, even given how good this information is, the best part
of the Traffic Secrets for me had nothing to do with John Reese.
There were two bonus videos of Frank Kern that were simply
spectacular. He presents some ingenius marketing strategies
that any marketer can use... these videos, in my opinion, are
also worth the price of the product alone.

Now, Reese's product did tell me countless ways to increase
my traffic over the long haul. However, my main beef is not
with Reese but with the whole concept of Web 2.0 traffic -
I really wonder or rather question the real benefits of this
traffic? Most of it is not targeted traffic; most of it is
just plain useless.

With one major important exception - the SEO benefits of
Web 2.0 traffic or listings. Web 2.0 is one way to quickly
get your content to the top of the search engines and you have
probably already noticed how many product videos, social bookmark
listings have jumped to the top of Google. Social media sites
in regards to SEO have become extremely important to anyone
doing business on the web.

I also know the importance of something like the very SEO
friendly WordPress blog software and I use it every chance
I get. I also know the simple power of just adding a simple
social bookmark button like the one from Addthis.com to all
your online content.

But how good is Web Traffic 2.0 in the first place?

I have been on the front page of Digg and gotten 70,000 useless
visitors to my site in one day. I have spent days analyzing
this traffic in Google Analytics. Most of it is very fleeting
and temporary.

This doesn't mean getting all those social bookmark listings
are useless, just the opposite, for SEO reasons and especially
in Google, you will need those listings in order to rank high
for your keywords. Mainly because quite frankly, what is more
democratic than a link/vote from actual users of these social
bookmark/media sites?

But most of this media traffic is not targeted. It's no way
near as good in quality as organic SERPs for your targeted
keywords. It doesn't even come close to PPC from Adwords or
Yahoo! Marketing. If you're marketing on the web, you want
quality traffic that will convert into a sale or a prospect.

Web 2.0 traffic can be useful but it usually takes a few more
steps to turn it into quality traffic, either thru SEO, or getting
subscribers onto your lists. It's an indirect way of doing things
but this traffic is still important because anyone marketing online
today has to realize the whole web is changing with video marketing,
social bookmarketing, blogging... the growing importance of sites
like Facebook, MySpace, Twitter... the ever increasing SEO influence
of social media sites like Digg, Slashdot, Technorati... your web
marketing MUST change with the times or simply be left behind.
You must adapt to the new web or go the way of the DoDo bird.

John Reese's Traffic Secrets 2.0, while not perfect, will still
firmly place you in the "Know" and give you your own "Master Plan"
to acquiring web traffic as we move forward.




....



o How Many Times Can You Put Lipstick On A Pig?


Lipstick seems to be a popular word lately. Although
I make it a point of never talking politics when
discussing online marketing. And the expression
above has nothing whatsoever to do with politics.

Honest.

This phrase popped into my head when I was being
bombarbed by info-product launch after info-product
launch last week... we seemed to be getting more
and more major info-product launches lately and I
couldn't help but think how the marketplace is
simply becoming saturated with these products.

We just had John Reese's excellent Traffic Secrets,
Joel Comm came out with his history of Internet
Marketing and the Stompernet Boys have a new product
out...

To compound my situation, because I run a few
sites on IM - I am subscribed to all the major
names (Gurus) in the field. It seems like every
few days now - I am either bombarded with emails
shouting the praises of the latest info-product or
from JV partners asking me to promote the products.

Not to subtract from these products but there's
just too many, too soon... we are getting flooded
with all these products and you really have to
ask the hard question: are these products
bringing in the sales figures like they did
just a few years back? Guess only the creators
and promoters know the answer to that question.

There has to be much overlapping of material with
the same stuff covered in most of these training
courses and info-products? That lipstick question
again...

While examining Traffic Secrets I found the
perfect person to blame for all this marketing
frenzy - Frank Kern.

It's brilliant marketers like Kern who can
orchestrate these product launches like well-oiled
machines so that you never know what hit you.

You see there were two bonus videos of Frank Kern that
were simply spectacular and a real eye-opener for me.
He presents some ingenious marketing strategies that any
marketer can use... these videos, in my opinion, was worth
the hefty price of the TS product alone.

Now, I personally can't stomach the whole marketing
strategy behind Kern's Mass Control technique, no matter
how brilliant it is! It's way too manipulative and controlling
for my liking. Just thinking of all those naive buyers who
are persuaded into believing one info product or one simple
magic button will turn them into overnight Internet
Millionaires or set them up for life - makes me cringe.

Now whipping prospective buyers into a buying frenzy is
fine and dandy. It will produce all those big product
launch numbers - but you have to check your ethics at the
countdown clock. You just have to wonder how many people
are manipulated into plunging down hard-earned money for
info-products they won't or can't use? Many simply don't
have the necessary resources needed to carry out much of
what is offered or taught.

Granted, you can't tell people how to spend their money
but in these kind of online marketing launch schemes - you
soon realize it's always the people selling to the miners
that end up with most of the money in any Gold Rush. Sad,
but true.

How much of this is selling "pipe-dreams" to people who
can't really afford to put in the time to make these
marketing tactics work? Slick marketers make you believe
"earning money on the web is so easy, any idiot can do it".
Click one magic button and the money will pour in like water
from Lake Mead.

The reality is quite different.

Simply because, in many cases, these people don't have the
necessary skills, the drive, the heartlessness, or even the time
to learn the essentials in order to make all this online marketing
stuff work. They also don't have the resources or money to invest
in order to build a long term online business.

Still, regardless of how he's using his talent, a marketer
like Frank Kern has to be admired just for his pure marketing
genius. His sales copy writing and launch tactics can't be
equaled anywhere or by anyone. Simply great.

You also have to wonder how successful Reese's Traffic Secrets
series would have been without the help of someone like Frank Kern?
Further still, you also have to wonder - pig, lipstick, how
many times...






o Tale of Two Browsers



As you probably know by now Google has released
its own browser called Google Chrome. It is as
simple as simple can be to use. I really like
the text to search feature in the URL bar and
have been using it every day since it was released.

You can download it here:

Google Chrome

But I also use the new Internet Explorer 8 which
also has some features I like - mainly the custom
Zoom feature - as I go into middle age, this feature
has special meaning for me. Now Google Chrome
also has Zoom but its limited...

You can download IE 8 here:

IE 8

Both browsers have "private" viewing modes which
are also handy to have. And both offer secure
surfing features.

Couldn't help but notice, Google Chrome takes
a few minutes to download and install...
IE takes a lot more time and patience to
get and install... but its from Microsoft,
so you expect that by now. They do nothing
the simple way.











Kind Regards,

Titus

P.S. These are some of the sites that
make my online lifestyle possibe:


http://www.marketingtoolguide.com
http://www.onlinefaxguide.com
http://www.internetfaxguide.org
http://www.pdaphonedeals.com
http://bizwaremagic.tradepub.com
http://videotour.sitesell.com/bizwaremagic.html

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