Using Micro-List Building To Boost Your Sales

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BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com






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Contents:

o Using Micro-List Building To Boost Your Sales

o Create PDF Files with Google Docs

o Happy Easter & First Day of Spring!

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One of the keys to making online sales has to
be list building or sending follow-up emails
to interested customers. Instead of just having
one shot when a visitor frequents your site,
you get them to sign-up to your opt-in list so
that you can continue your relationship with
them in follow-up emails.

It's a proven system. It works extremely well
for me and it is one of the main reasons I can earn
a living from the web. I know it works, because
I use it every day on all my sites. And have
been using for over 7 or 8 years now.

It is also quite easy to set-up, it does take
a little work at first but once you get these
contact list collecting systems in place, they
can work for you for years to come. I use Aweber
Autoresponders which give me unlimited campaigns.
I still have some list systems I created 8 years ago...
still collecting names and making sales for me, 24/7
365 days of the year.

Now, you have to offer those who sign-up to
receive your emails some valuable information.
Reviews, buying guides or tips, free articles,
free reports... customer ratings, any negative
factors... all this on the product or service
you're trying to sell.

Of course, do your homework first, use the net
to thoroughly research the product or service
you're promoting. Pick ONLY the highest quality
ones with good customer ratings... I am extremely
"picky" with what products and services I
promote... I usually contact the company,
check BBB for any complaints, use the product
or service yourself, get customer ratings and reviews,
visit all the online forums to check for support
issues and monitor these forums to see how quickly
support problems are dealt with...

Keep in mind, if you're offering or selling any
product or service on the web... people must have
a reason to buy from your affiliate links or sites...
give them a reason by offering quality information
on the products and services you're promoting.

Everybody is busy! If you can save people time,
you will sell products online. If you can save
people the hassle of collecting all the product
information and ratings... you will sell products
online.

Just give them a deal they can't refuse. That
might sound a bit corny but it works. Use
coupons, special offers/deals, extra bonuses
when they buy from your links and you will
succeed online.

And the main part of doing all this is building
Micro-Lists which I explain in the article
below... hope you can give it a quick glance
and give the list system a try. You will make
more sales..



o Using Micro-List Building To Boost Your Sales



Using Micro-List Building To Boost Your Sales
Copyright © 2008 Titus Hoskins

Micro-list building and marketing is creating
small lists of very targeted and very interested
prospects for your products and services.
Instead of concentrating your marketing efforts
on building large general lists, you create
hundreds, even thousands of micro-lists directly
related to the product or service you're promoting.

This is not exactly breaking news, savvy online
marketers have been sub-dividing their lists into
smaller micro-lists for years. It is a simple way
of getting the right information to the right people
at the right time.

Many of these marketers create an "A" list which
may consist of their most responsive contacts,
usually customers who have bought from them before,
or affiliates who have joined the marketer's affiliate
program. They even divide those lists further,
such as a micro-list of your top 50 affiliates.

Micro-list building is only slightly different in
that your original goal or aim is to build a small
targeted list directly related to a product or service
so that you can send follow-up information. It often
means writing a separate tailor-made AR series of emails
for each product or service you're promoting.

The objective of this follow-up is to establish
a friendly business-like relationship with your
potential customers. Keep the emails objective and
give helpful information, buying tips, reviews...
but don't be all positive, if there are any
complaints/negatives against a product or service
give these to your subscribers. Any support issues
should be thoroughly dealt with and discussed.

Why go through all this trouble? Mainly because,
like long tail keyword marketing, using a micro-list
will be much more targeted and much more effective.
You are fine-tuning your marketing to target the
right customers for your product or service; then
creating custom information that will better convince
that potential customer to buy from you.

Granted, since we are talking about affiliate marketing
here, writing an AR series for each product or service
you promote can be a massive chore. And you may have to
do extra filtering on your AR forms or do other surveys
to find the best prospects. However, what I have found
is that once you have these plugged into your AR system
(I use Aweber which gives you unlimited campaigns) you
can virtually forget about them, no pun intended.

By using these micro-lists you can create hundreds
of automatic marketing systems that are selling your
products 24/7, day in, day out. Again, this is not
exactly breaking news, many companies who use
affiliates to sell their products already have
their own AR follow-ups... I always first check
to see if the company has their own system and use
that one. If it's not effective, even big companies
get it wrong sometimes... I do an AR series of my
own and see if it can perform better. Sometimes,
input from a third-party source is better received,
especially if that person uses and recommends the
product.

Micro-list building is one of the most effective online
marketing tools you can use. Quite frankly, I have
found building a large opt-in list is not the real
key to creating online income but instead creating
small micro lists for each of your promoted products
to be much more effective. You can have hundreds,
even thousands of these different micro-lists.

Studies have shown, interested customers may not
buy on the first visit, that it may take up to
six or seven reminders. So keeping in contact with
an interested customer, one who is looking and in
the right mindset to buy, will definitely increase
your sales.

Here, rather then the hard-sell, the emphasis should
be on collecting contacts in order to give them helpful
informative content on the product they're interested
in buying. Supplying quality content should be your
main goal, let the selling take care of itself. If you
get the first part right, the sale will come naturally.

Micro-list building and marketing gives you the
perfect opportunity to reach your potential customers
time and time again. It extends your sales pitch
and truly gives you an opportunity to gently persuade
the customer to buy. The real money is in the Micro-List!



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Get a Step-by-Step Guide that will show you How to Start,
Build & Manage your OWN HUGE Opt-In List!
Click Here: List Building eCourse
Or Our List Building Toolkit: List Building
The author is a full-time online marketer and has used list
building to produce a very comfortable online income.
Copyright © 2008 Titus Hoskins.This article may be
freely distributed if this resource box stays attached.

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o Google Docs & Making PDF Files or Downloads



Don't know if you know this information or
not - but a simple way to make PDF files and
downloads to place on your sites and offer
as free gifts to get your visitors to sign-up
for your lists is to use Google Docs.

Just sign-up for a free Google account and you can
can create documents - articles, reports, ebooks...
and export them as PDF (Portable Document Format)
files to your site. Simple way to create viral PDF
articles, reports that you can pass around and bring
traffic back to your site.

I use these PDF files/downloads to offer my free
articles, reports... for building the micro-lists
I explained above. Simple and easy way to get something
unique to offer your visitors. Easy way to start
building that relationship process...

If you haven't seen or tried Google Docs, you
can find it here:

http://www.docs.google.com/




o Happy Easter & First Day of Spring!

Happy Easter for those who celebrate it...
hope you have a nice one.

It is also the First Day of Spring, so
that's another reason to celebrate. Always
puts a smile on my face, hope it does the
same for you... and I hope this simple Newsletter
helps you in some way!








Kind Regards,

Titus Hoskins