Friday, April 04, 2008

Do It For Me Web Marketing

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o Do It For Me Web Marketing

o How Graphics Can Increase Sales & Subscribers

o Placing Your Ezine or Newsletter in PDF Format

o Google Everflux: Google In Fast Forward?


Site Sell Services

o Do It For Me Web Marketing

Many people don't have the time or desire to
learn and do all this Internet Marketing stuff.
They are probably the lucky ones!

If you're running a business or service, you
simply don't have the time to learn how to market
on the web. Learning site design, getting all the
SEO tactics and techniques right, finding and
constantly building relevant links so the search
engines will find you, producing valuable unique
content each day...

Business owners simply don't have the expertise
to market their businesses on the web. They can
always learn but there is a long learning curve
and it can take years to get all this right.

Besides, most business owners simply don't have
the time. They have a business to run.

So the solution that many businesses jump at
without missing a beat - outsource it or get someone
to professionally design your site and run it
for you. It is a business expense you can't afford
not to have. You and your company must have
a web presence to be truly competitive in this
day and age.

Even at the local level, having a web presence
can prove profitable. Ordering a pizza, booking
a flight, finding a real estate agent.... all
these things are now done at the local level.
Having a web site where your customers can find
you is becoming just another part of doing business.

Now you can get SBI (SiteBuildIt) to build your
web site and run it for you. Ken Evoy's Site Sell
Services is a newly created division or part of
SBI. These folks have had years of helping people
build successful sites and they have the stats
to prove it.

I have one of my sites with SBI because I wanted
to check them out thoroughly before I recommended
them, even though I have only been hearing good
things about SBI for years. I wasn't disappointed.

What I really like about SBI are all the tools you
get but also the constant marketing innovations
you get as online marketing evolves... Ken Evoy
and SBI keeps you in the picture completely. Plus
they also have a great forums of like-minded marketers
and webmasters who will help you out.

For the business owner or for anyone who wants
a web business but doesn't have the time or desire
to do it all themselves... a simple solution is to
get someone to Do It For You.

Do your keyword research, do your market research,
design and build your professional site, do your
SEO work... run the whole thing for you.

As you can realize, all this custom work and design
does not come cheap and there is a monthly fee but
for many business owners who want an online presence
for their business - Site Sell Services is a very good
option to try.

If this is the kind of online set-up you have been
looking for - click this link to get more information:

Site Sell Services

o How Graphics Can Increase Sales & Subscribers

Coming from an art background I should have
known how important graphics are in online
marketing but you never know how effective
something truly is - until the stats hits
you in the face.

One marketing experience I had recently involves
graphics. How placing a simple image of your
Newsletter besides your subscribe box can increase
your conversion/subscriber rate by 20 to 30%.

As one of my marketing strategy I always include
a guide or newsletter on most of my affiliate
pages to capture the contact information of
my visitors. They sign up for further information,
coupons, special deals... and so on.

Here's the example I am talking about:

I placed this Fax Guide Graphic and my subscription
rate increased by around 25%. I was so pleased
I am now scrambling to produce images/graphics for
all my subscription boxes or newsletters I have...
something so obvious yet so effective.

So if you have or run a newsletter, opt-in list or
any type of follow-up, try placing a graphic or
image of the newsletter beside your optin box.
People like to see a visual image of the product
they're getting, even if it's free. It somehow makes
it all the more legit in their eyes. Makes it more
tangible. More professional. Something of quality.

So add a graphic or image to increase your

o Placing Your Ezine or Newsletter in PDF Format

Many professional marketers place most of their
content (newsletters, ezines, articles, ebooks)
in PDF format. Then your users and subscribers
can easily download the content and read it
at their leisure. On their own time.

They can also pass these files to friends and
co-workers with just a click. It makes your
content more viral and makes it more accessible
to anyone who wants it.

Something very simple you can do to improve
your marketing effectiveness. Why not try

Here's a link to make PDF files:

Great way to turn all your articles, ebooks,
posts... into PDF files. Use them to build
your list, get viral traffic and get your
name out there.

Feature Article

o Google Everflux: Google In Fast Forward?

Here's my recent article on Google Everflux.
This is drawn from my own experiences with my
keywords in Google for my different sites.

Other webmasters may be having different
experiences or seeing nothing at all - but
all this movement of some of my major keywords
in Google has me on eggshells. Something is making
those keywords jump - I am looking at Google
Everflux as the cause.

However, it might have to do with new filtering
Google has in place or new changes in how they
rate pages. Seems like some links/descriptions
where the keyword is repeated 4 or 5 times are
getting higher rankings... which goes against
SEO wisdom. We have always been told not spam
in the meta descriptions.

Oh well... here are some of MY thoughts on
Google and Google Everflux. It's a long
article, sorry!

Google Everflux: Just What We Needed, Google on Speed!
Copyright © 2008

Is it just me or has Google gone into overdrive?
As a professional full-time online marketer I have
to keep my mind firmly placed on what Google is doing.
As much as I try not to because Google has probably
driven more people around the bend than Chrysler and
Mercedes-Benz put together.

Like any professional marketer, I monitor my numerous
keywords on a daily basis - especially my major targeted
keyword phrases that bring in the most sales and subscribers.
For years now, I have had top rankings in Google for my
chosen phrases; they move up and down, but mostly they
don't leave the first page.

However, lately I have been noticing a lot of jumping
in the top listings. Links out of nowhere are appearing,
links being dropped and my own links moving up and
down much too quickly for my comfort. Even six months
ago the Google main index seemed to be a whole lot
more stable than it is now.

Within the past months, rankings within Google have
become more dynamic, more fluid. They can change from
day to day, what some people are calling Google Everflux.
This is very similar to the old Google Dance we used
to have a few years ago...when Google would update or
refresh its index about once a month. Now Google is
stepping out on that dance floor every day.

Once upon a time, your keyword rankings in Google
didn't change that much. Every four or five months
Google would do major updates where your keywords
and your site's PageRank could have a major jump or
fall in Google's index. But have things changed?
Has the whole ranking process now been speeded up?
Has the Google Index now become more fluid, more
dynamic, changeable daily? Updating, fluctuating
on the fly?

Inquiring minds want to know...

Keep in mind, Google Everflux is not a new term.
As far back as July 2002 there are references in
Webmasterworld to the Google Freshbot and Google
Everflux. This term referred to the re-freshing
of the Google Index.

Unlike many SEO theories and assumptions, the Google
Everflux is the Real McCoy. That is if you can believe
the Google Guy, and there's no reason not to take Matt
Cutts at his word.

In his site or blog - - he describes
what is happening here. In a response to a comment on
his blog on January 1, 2007, he gives this answer:

Quoting Matt Cutts: "...I'm not trying to side-step
the issue. I believe that a data refresh, which used
to be every 3-4 weeks, is now happening more like every
day. So the changes in ranking that some people were
seeing on the 17th or 27th during the summer months
can now happen every day."

Even more telling was Matt's response to another
person's summary of these changes within Google.

Senaia said: "So the Index Update is what people use
to call Google Dance, when it was on monthly bases.
Now it's on daily bases and they call it Everflux.

Backlinks update and Pagerank update are also types
of data refresh.

So, the big scary updates like Florida... are Algorithm

Matt Cutts said: "Senaia, that's not a bad summary.
Florida and Jagger were changes in our algorithms to
score documents, for example."

However, is the current Google Everflux a more souped-up
version of this re-freshing process? Google in fast-forward?
On speed-dial?

Regardless of the rate of change, Google Everflux is
important simply because Google is so important to any
webmaster or site. There's no denying that, whether you
love it or hate it, Google will deliver the most search
engine traffic to any webmaster who gets top rankings for
his/her keywords. The other search engines shouldn't be
ignored, but most of your search traffic will come from
Google. According to Nielsen Stats in February (2008),
Google had around 60 percent (58.7 - 4.5 billion Google
search queries) of the traffic on the web.

But 60 percent is not the true percentage; from close
examination of my different sites' traffic logs I know
Google gives me around 90 percent of my search traffic.
Maybe I am over optimized for Google, but even when I
manage on rare occasions to get number one rankings in
all three search engines for a minor keyword, Google
is still the one sending the most traffic.

Since this search traffic is extremely important to my
livelihood, I keep a close watch on my major keywords
in Google. Movement up or down just a few places means
an increase or decrease in my traffic. Google has changed.
It is not the same search engine it was 6 months ago.
Not by a long shot.

What does this mean to your site or keywords?

It probably means you have to put your link building
efforts into overdrive if you want to get a top listing
in Google and keep it there. It will probably mean that
you have to be constantly creating valuable content and
quality-relevant links related to your site's topic in
order to remain competitive.

This is what you should be doing in the first place, but
now you will have to work harder to keep your links in
those top positions in Google. At least this has been
my experience lately.

One thing I have noticed with my keyword rankings, links
from the so-called Social Bookmark sites (Digg, Reddit,
Squidoo...) have become very important to Google. Real
people reading and ranking real content. This is what
these social media sites are all about, and it seems
Google is placing more emphasis on these sites.

I say "seems" because with Google, nobody knows for sure.
However, I can see in my daily monitoring of my own keywords
- Google Everflux is real and is probably here to stay.

Over time old links you had are being dropped, as Google
re-ranks their links and index. The whole fall-out from
Google's paid link crackdown is still being played out
as webmasters scramble to devise new ways to juice-up
their links. Google is firing back with new ways to keep
its index supposedly honest, an ongoing, turbulent battle
that will probably get more turbulent. As new sites and
links become important there will be a constant change
in the rankings within Google.

Google also seems to be favoring big, resourceful authority
sites for the top positions in their SERPs, giving these
sites 6 or 7 sub-headings and links - all in the top spot.

Which means it will be much harder for the smaller marketer
to compete. Of course, it is only a matter of time before big,
large corporations completely dominate all the major profitable
keywords on the web, in Google and elsewhere. Once big business
figures out what's going on and realizes just what keyword
control in their industry will give them.

That may be a little extreme, but like any valuable resource,
it won't be long before multi-national corporate giants eat
up the little guys/sites via keyword branding and dominance.
It will take some time, and since there are millions of small
niches there is still some marketing room for small sites to
cash in. But our days of glory are numbered...

For now, if you count on Google for your search traffic,
keep building quality links/content daily and don't forget
the all important social bookmark sites... make sure you're
building some good links from them. One simple solution that
has given me hundreds of social bookmark links in the past
year is simply adding the free button on my sites.
Just let your visitors bookmark and build links for you in
these social media sites.

Keep a blog or blogs and tie in your site with links and
trackbacks. And make sure you tie/connect your site to the
whole blogosphere. Don't forget to add video/audio to your
site, as those formats will play an ever-increasing role
on the web.

No matter what warp-speed Google finally decides upon,
valuable content is still the key to getting top rankings
in any search engine. Adding fresh, valuable relevant content
to your sites each day will keep them in the picture.

If that doesn't work, you can always take up speed car
racing - I heard it is supposed to be very calming on
the nerves. And I bet you one backrub none of them will
have ever heard of Google Everflux.


The author is a full-time web marketer who regularly
sells 1000's of dollars worth of affiliate products/services
online each day. He runs two sites on Internet marketing.
For the latest web marketing tools try: Internet Marketing Tools
Copyright © 2008 Titus Hoskins. This article may be freely
distributed if this resource box stays attached.

Hope this Newsletter & Info was of some help to you.
Til next time, take care & much success.

Kind Regards,

Titus Hoskins

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