Friday, May 02, 2008

Marketing Lessons From The Sunshine State

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BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com






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Contents:

o Joel Comm's Instant Resale Templates

o Marketing Lessons From The Sunshine State

o Professional Graphics - Why You Need Them

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o Joel Comm's Instant Resale Templates


For those online marketers looking for a
product to sell - creating your OWN product
is the BEST way to go. However, the next best
thing is gaining or having resale rights
to a popular product.

Basically you obtain permission to resale this
product on your own site and in your online
marketing. Pick the right product and it may
prove very lucrative if you know what you're
doing and you work really hard at it.

Only downside, you will have some competition
since other marketers will be snapping up
the good quality products and also re-selling
them. But on here, competition is the name of
the game, since even in affiliate marketing
there will be stiff competition for the products
you choose to promote.

Joel Comm is offering "resale rights" to his
popular Adsense Template Series... if you're
looking a product to promote and sale on the
web, you should have a look at this Adsense
Template niche.

Joel is offering this product on a sliding
price scale... first two days May 1st & 2nd
the price is very low. After that it goes
up each few days until it is taken off the
market.

This is a solid product and worth a look
if you're in the market for promoting a
product on your site.








o Marketing Lessons From The Sunshine State



Since marketing is not my original profession,
I take every opportunity to learn as much as
I can about it every chance I get. No matter
where I find these marketing lessons.

Fortunately, marketing is all around us, on TV,
on the web, in the streets... for the average
consumer marketing is constantly amongst us,
slowly working its influence.

Recently, while vacationing in Florida, I was
really made aware how that state is marketed.
And it is an extremely attractive package,
year-round sunshine, excellent services, friendly
people, world-class amusement parks and attractions...
throw in very cheap comfortable accommodations with
a family atmosphere and your have a recipe for a
very lucrative product.

A product that can be easily sold in a worldwide
marketplace. Vacations in the Sunshine State...

No matter what you're marketing, you have to know
your product and you have to know your marketplace
or consumers. Same goes for whether you're marketing
the State of Florida or marketing a $20 product online.

If you have a product everyone wants, your marketing
will be much easier - sometimes it is just a matter
of getting your product in front of consumers. But
first you must know who those consumers will be or
consist of... do some research to find out exactly
who your potential customers will be.

Obviously, the Condo Time-Share Market is very big
in Florida. You have a constant flow of interested
visitors/tourists who have at least considered
this option while on visits to the state. It was
surprising to see how many corner stores, tourist
info spots... were offering discount tickets to
the major attractions if you attend Timeshare
sessions where someone would give you a sales
pitch on buying into the Florida Timeshare Market.

Many visitors don't like this rather hard-sell or
recruitment but for those who are actually interested
in buying a Timeshare... it is a good deal, they
get a discount, plus they get information on buying
into a Timeshare which they want or are willing
to give some serious thought to in the first place.

Operating an online site can work pretty much the
same way... you offer interested visitors/buyers
something free to hear your sales pitch or offer.
The trick is to find only those people who are
actually in the buying frame of mind... finding
a targeted prospect... one perfect way to do this
is thru keyword marketing.

You can use the major search engines (read Google)
to target perspective buyers with the right keywords.
Some searching for "cheap laptops" are obviously looking
for inexpensive laptops.

This will bring in only the people who want to hear
your sales pitch or message. Your conversion rates
will be much higher if you get only those who are
interested in your product from the get-go.

Giving away something of real value - free gift,
great discount or extra bonuses - will bring more
perspective prospects thru the door. I have found
if you have a constant flow of targeted interested
customers you will sell more products.

In my case, it's mostly affiliate products but the
same marketing principle applies... offer a great
freebie, discount or bonus to get targeted potential
customers to buy from your link instead of someone
else's link.

Likewise, give a good deal or bargain and people
will listen to your sales pitch or offer. Especially
if it is something they want or are interested in
buying in the first place... just conect the dots.

Works in the Sunshine State, works online too!





o Professional Graphics - Why You Need Them


Coming from an art education background I know
a few things about graphics, layout and design.
I can usually manage to produce passable
graphics for my different sites. But they
are just that - barely passable.

Quite frankly, until lately, I didn't have the
money to spend 100s of dollars on professional
graphics for my sites. Now, I can afford to
re-invest some of my earnings into professionally
produced web graphics.

That's exactly what I did!

I just wished I had invested funds into these
kinds of graphics when I first started online -
a professional graphic will give you a much better
conversion rate. A well-done graphic is worth its
weight in gold. You get a much better response.

I am talking from first-hand experience here...
for my latest site www.internetfaxguide.org
I invested in some professional graphics and the
sign-up rate is much better than for my other
sites. Plus, when I added this fax graphic to
my other existing sites, my sign-up rates jumped
25 to 50% - just by adding this graphic.

So if you have a newsletter, ezine, guide...
make sure you place a good graphic or picture
right beside your sign-up form... this will
increase your conversions.

Professional Graphics - Why do you need them?

- To give and project a professional image
- To give your visitors a tangible image of your ezine
- To improve the quality of your site - everyone IS a critic
- To help increase your sales or sign-up rate


I was so pleased, that now when ever this particular
graphic designer accepts new projects - I am
first in line. I will gradually get new graphics
done for all my major newsletters and sites.

The graphic designer I am speaking of is
Ryan Jackson and he has done some excellent
graphics for some of the top marketers on the web.
His graphics are geared to Internet Marketing
and he knows his trade.


Plus, he gets my recommendation simply from
the graphics he has done for me!

His site is located here:


www.designgururyan.com



Hope this information was of some help to
your online marketing. I am living my
dream of working full-time online, hope
you get to live yours too!












Kind Regards,

Titus Hoskins

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