Let Google Do Your Spying For You - Part 2!

BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com







.......
Contents:


o Using Google Adsense For Profit & Monitoring

o Using Google Benchmarks To Improve Your Site

o Simple Market Research With Google Trends

o Information Gathering With Google Alerts

o Free Online Graphics Editor

.......




I did an earlier newsletter on using Google to
gather vital information about your site and
online marketing but many readers didn't receive
it so I am re-sending it with a few more Google
tactics that I use each and every day to gather
information about my site and my competitors.

You have probably figured by now that Google is
my main marketing tool I use to earn a very
comfortable living online. Yeah, I know you're sick
of hearing that line, but I keep repeating because
I believe it is important for you get marketing
information from a full-time affiliate marketer
who's marketing on the web; day-in, day-out.

These are the Tactics I use every day to compete
on the web. They work for me and they should
also work for you.

Google must be your number ONE ally if you truly
want to succeed online. Love it or hate it - Google
is fast becoming the dominant marketing force on
the web and you must use and exploit it to your
advantage.

When most people mention Google, all they think
of is the Search Engine. But if you're marketing
or promoting your site on the web - Google is so
much more. It has countless programs you can use
to further your goal.

Here are some of ones I use:


o Using Google Adsense For Profit & Monitoring


I use Google Adsense on almost all my site, it's
a simple way to monitize your site or sites.
Google gives you a simple piece of code which
you place on your webpages and it serves up
text or image ads marked "Ads by Google" on
your pages.

If someone clicks on your ads you get a few
pennies or a few dollars... Google Adsense
is great if you have a large content filled
site and want to earn revenue from your traffic.
I use it in conjunction with my other affiliate
links on many of my pages.

Now, I can get 10, even a 100 times more with an
affiliate link/click so I mostly use Adsense where
I am not targeting a particular affiliate product
with my marketing. However, I have received
Adsense checks each month for the last three
or four years - always puts a smile on my face
to get that check from Google!

But also use Adsense to track and monitor my
site's traffic in 'real time' and it gives me
a good picture of how my pages are doing. I still
use my log stats to monitor my traffic but
Adsense is just another way to do it.

If you're not using Adsense on your sites, I
suggest you give it a try.

Google Adsense




o Using Google Benchmarks To Improve Your Site

If you have a website, it's only natural that you
would like to know how your site compares with other
similar sites on the web. Now, we are not talking about
comparing apples to oranges here - we are talking about
comparing your site to others that are the same
in size and traffic.

Google Benchmarks which is a part of Google Analytics,
lets you compare your site to other sites on the
web that are similar to yours. It will tell you
how your site is performing compared to your
competition. This is enormously valuable information
because it gives you a clearer picture of how your
site is performing.

I find it extremely helpful in telling me what
parts of my sites are not working and where I
have to make improvements. It also tells me what
parts of my sites are working or performing above
my competition.

Things like bounce rates, pageviews per visit,
time on site... I can see how my sites are doing
compared with others in my area of interest.
This is vital if I want to keep my sites competitive
and "in the game".

If you're not using Google Analytics and Google
Benchmarks, I would strongly suggest you use this
free service from Google. It is a great way to
track your sites and visitors. It is invaluable
for improving your site's content.

You can also use the Website Optimizer to test which
content, headlines, graphics, page design... are best
for converting your visitors into customers or clients.
Simply find out what works best and use it.

If you're not already using Google Analytics I
strongly suggest you start using it. You can
sign-up here:

http://www.google.com/analytics/



o Simple Market Research With Google Trends


Another Google program that I use a lot is
Google Trends, especially when I am first
developing a site or looking for small niche
markets I can make profitable. Google Trends
tells you what things or topics are "hot" or
"popular" - ones being searched for by web users.

Google Trends can give you a good overview of
of things that may be worth your time and effort,
in regards to marketing. It also lets you compare
different items and it gives you a graph read-out
of how popular each one is or is becoming.

For example, if you're selling electronics on
your site, and you want to find out if you
should spend more telling selling PCs
or Laptops.... you can do a Trend search for
each one and compare your results.

What's even just as great, Google Trends will tell
you how popular they are in different countries
or regions of the world. Again, if you're marketing
on the web, this will give you some simple
market research into your area of interest.

You can check Google Trends here:

http://www.google.com/trends




o Information Gathering With Google Alerts

Perhaps, one of my most favorite of all
Google programs is Google Alerts. This is
simply the most valuable tool for searching
for information on your site or topic.

You use Google Alerts to "tag" or "mark"
any subject or phrase you want Google to
email alert you - when any new content appears
on the web related to your topic or phrase.

These Alerts will give you the links to
the new pages so that you can check out
the information. It is a great way to
"keep up to date" on all your niche markets
and keywords you're targeting with your
sites.

This is also great for link building since
many of these Alerts will be blog links
and you can easily go and add your comments
with a link back to your site. Google will
send you email alerts when a new link or page
is created on your targeted keyword.

I also use this free service from Google to keep
track of my name so that whenever someone
is saying something about me anywhere on
the web - I know about it!

I do the same thing for my sites. You can also
use it to track your articles, keywords or just
about anything for that matter. Invaluable service
for gathering information on the web...

Get it here:

http://www.google.com/alerts



What Google Thinks Of Your Site?








o Free Online Graphics Editor


And now for something completely different...

I heard about this free online graphics editor
from Design Guru Ryan (The guy who does my
web graphics) and it looks very good.

It's called Pixlr and if you need to quickly
design or fix your graphics, this could be
a very good option if you don't have your
own image editor on your desktop.

You can find it here:

http://www.pixlr.com/






Kind Regards,

Titus

P.S. I have placed links to some of my sites,
blogs and social networks altogether here:

http://www.titushoskins.com

Includes Twitter, Linkedin, Facebook, LiveJournal,
SiteProNews Blog... and others. In case you
really want to get to know me!

Marketing Lessons From The Sunshine State

............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar & Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download & Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm

............................................



BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com






.......
Contents:

o Joel Comm's Instant Resale Templates

o Marketing Lessons From The Sunshine State

o Professional Graphics - Why You Need Them

.......





o Joel Comm's Instant Resale Templates


For those online marketers looking for a
product to sell - creating your OWN product
is the BEST way to go. However, the next best
thing is gaining or having resale rights
to a popular product.

Basically you obtain permission to resale this
product on your own site and in your online
marketing. Pick the right product and it may
prove very lucrative if you know what you're
doing and you work really hard at it.

Only downside, you will have some competition
since other marketers will be snapping up
the good quality products and also re-selling
them. But on here, competition is the name of
the game, since even in affiliate marketing
there will be stiff competition for the products
you choose to promote.

Joel Comm is offering "resale rights" to his
popular Adsense Template Series... if you're
looking a product to promote and sale on the
web, you should have a look at this Adsense
Template niche.

Joel is offering this product on a sliding
price scale... first two days May 1st & 2nd
the price is very low. After that it goes
up each few days until it is taken off the
market.

This is a solid product and worth a look
if you're in the market for promoting a
product on your site.








o Marketing Lessons From The Sunshine State



Since marketing is not my original profession,
I take every opportunity to learn as much as
I can about it every chance I get. No matter
where I find these marketing lessons.

Fortunately, marketing is all around us, on TV,
on the web, in the streets... for the average
consumer marketing is constantly amongst us,
slowly working its influence.

Recently, while vacationing in Florida, I was
really made aware how that state is marketed.
And it is an extremely attractive package,
year-round sunshine, excellent services, friendly
people, world-class amusement parks and attractions...
throw in very cheap comfortable accommodations with
a family atmosphere and your have a recipe for a
very lucrative product.

A product that can be easily sold in a worldwide
marketplace. Vacations in the Sunshine State...

No matter what you're marketing, you have to know
your product and you have to know your marketplace
or consumers. Same goes for whether you're marketing
the State of Florida or marketing a $20 product online.

If you have a product everyone wants, your marketing
will be much easier - sometimes it is just a matter
of getting your product in front of consumers. But
first you must know who those consumers will be or
consist of... do some research to find out exactly
who your potential customers will be.

Obviously, the Condo Time-Share Market is very big
in Florida. You have a constant flow of interested
visitors/tourists who have at least considered
this option while on visits to the state. It was
surprising to see how many corner stores, tourist
info spots... were offering discount tickets to
the major attractions if you attend Timeshare
sessions where someone would give you a sales
pitch on buying into the Florida Timeshare Market.

Many visitors don't like this rather hard-sell or
recruitment but for those who are actually interested
in buying a Timeshare... it is a good deal, they
get a discount, plus they get information on buying
into a Timeshare which they want or are willing
to give some serious thought to in the first place.

Operating an online site can work pretty much the
same way... you offer interested visitors/buyers
something free to hear your sales pitch or offer.
The trick is to find only those people who are
actually in the buying frame of mind... finding
a targeted prospect... one perfect way to do this
is thru keyword marketing.

You can use the major search engines (read Google)
to target perspective buyers with the right keywords.
Some searching for "cheap laptops" are obviously looking
for inexpensive laptops.

This will bring in only the people who want to hear
your sales pitch or message. Your conversion rates
will be much higher if you get only those who are
interested in your product from the get-go.

Giving away something of real value - free gift,
great discount or extra bonuses - will bring more
perspective prospects thru the door. I have found
if you have a constant flow of targeted interested
customers you will sell more products.

In my case, it's mostly affiliate products but the
same marketing principle applies... offer a great
freebie, discount or bonus to get targeted potential
customers to buy from your link instead of someone
else's link.

Likewise, give a good deal or bargain and people
will listen to your sales pitch or offer. Especially
if it is something they want or are interested in
buying in the first place... just conect the dots.

Works in the Sunshine State, works online too!





o Professional Graphics - Why You Need Them


Coming from an art education background I know
a few things about graphics, layout and design.
I can usually manage to produce passable
graphics for my different sites. But they
are just that - barely passable.

Quite frankly, until lately, I didn't have the
money to spend 100s of dollars on professional
graphics for my sites. Now, I can afford to
re-invest some of my earnings into professionally
produced web graphics.

That's exactly what I did!

I just wished I had invested funds into these
kinds of graphics when I first started online -
a professional graphic will give you a much better
conversion rate. A well-done graphic is worth its
weight in gold. You get a much better response.

I am talking from first-hand experience here...
for my latest site www.internetfaxguide.org
I invested in some professional graphics and the
sign-up rate is much better than for my other
sites. Plus, when I added this fax graphic to
my other existing sites, my sign-up rates jumped
25 to 50% - just by adding this graphic.

So if you have a newsletter, ezine, guide...
make sure you place a good graphic or picture
right beside your sign-up form... this will
increase your conversions.

Professional Graphics - Why do you need them?

- To give and project a professional image
- To give your visitors a tangible image of your ezine
- To improve the quality of your site - everyone IS a critic
- To help increase your sales or sign-up rate

I was so pleased, that now when ever this particular
graphic designer accepts new projects - I am
first in line. I will gradually get new graphics
done for all my major newsletters and sites.

The graphic designer I am speaking of is
Ryan Jackson and he has done some excellent
graphics for some of the top marketers on the web.
His graphics are geared to Internet Marketing
and he knows his trade.


Plus, he gets my recommendation simply from
the graphics he has done for me!

His site is located here:


www.designgururyan.com



Hope this information was of some help to
your online marketing. I am living my
dream of working full-time online, hope
you get to live yours too!












Kind Regards,

Titus Hoskins

Is Google PageRank Still Valid?

...............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar & Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download & Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm

...............................................



BWMagic's Web Marketing News!



Contents:



o Google Universal Search

o Is Google PageRank Still Valid?

o Marketing Tips: How To Cut Your Google Adwords Budget to Nil!

o Online Marketing Monthly - Professional Magazine


......


Almost every day now Google rolls out another product
or introduces new changes to its existing programs.
Staying on top of Google is a full time job or it
seems like it.

Many people bash Google - I don't. I have always found
Google's products to be superior to anything on the web.
They get it right. And they get it right often.

From a marketing perspective I believe just having
anything referring to Google on your webpages or site
is a positive thing. The ordinary consumer and surfer
respects Google. They trust Google and anything Google.

Aligning your site and web pages to Google should be
an online marketing strategy for every webmaster. I
firmly believe there are more pluses than minuses to
this strategy. It has worked for me but maybe I have
become somewhat biased with all thos Adsense checks
over the years!

I will even include Google Adsense on pages even though
I can earn 10 times the revenue with affiliate programs
and click per action lead generation. I believe Google
helps to sell your information and your products.


o Google Universal Search


Recently, Google has introduced Google Universal search
where you not only have web page search but other kinds
of links: images, videos, books, blogs, news and local
searches. These are all blended together on the SERPs
or return results page and give you a broader view
of the information that's out there on the web.

As the web evolves, Google is adapting right along
with it. ( I think in a few years we will have a billion
channels on the web instead of websites - more like TV
channels than websites!)

We no longer get our information and news from one
search anymore - it's a combination of different sources
and Google Universal Search is reflecting that obvious
fact.

Sometimes referred to as 'Vertical Search' where you're
narrowing down your search to specific sources: video
searches, blog searches, book searches... it can bring
up more relevant results and that's the whole point of
doing the inquiry or search in the first place.

For marketers, this opens up a whole new world, offering
new ways to market your site or products. Using videos
and blogs would be just two examples that are already in
the marketing mainstream.

Of course, no matter the medium, what we only have to
do is provide valuable information or content... and
Google will still find you.

I better stop now - or I will be opening up a
'Church of Google' soon! But like I said I do
like what Google has to offer.


.....




o Is Google PageRank Still Valid?



Just the mention of it can send some webmasters and even
quite a few SEOs into fits of rage or ecstasy. Just what is
Google PageRank? And more importantly, is Google PageRank
and the PR Toolbar still valid marketing tools?

.................
Feature Article
.................



Is Google PageRank Still A Valid Marketing Tool?
Copyright © 2007


The Google PageRank Toolbar in SEO circles is a hotly
debated item, as are most issues dealing with Google.
Some say it's useless, others say it gives you a general
overview of your site's standing in Google. Regardless
of who is right, this Toolbar shouldn't be ignored nor
worshipped, just closely watched.

The Google PR Toolbar is a simple tool you can download
and place on your browser. When you surf the web, this
toolbar will give you Google's PR or Page Rank for that
particular site or page. Google ranks all web pages from
a scale of 0 to 10. This Toolbar is more like the Richter
scale than an ordinary scale, there's a big difference in
the rankings as you go up and they are not proportional.

You must also realize each of these ranking points are
further divided and only Google knows the exact placement
of your site or page within your shown PR number. For
example, if you have a PR6 site your site could be at
low end of the PR6 scale (closer to PR5) or at the top end
which would make it more of a PR7 site. Big difference.

Many suggest Google is not giving us the real value of
the page in the first place and this toolbar is often
out of date and more of a smokescreen than real information
about a site. There could be some truth in this as Google
never gives up all its secrets. Does any company?
Certainly not the company that holds the keys to the
most powerful economic force on the planet: the Internet.

Complicating matters even further are webmasters and
marketers who try to manipulate their own PageRank by
buying or exchanging links with other high PR sites.
Many are now doing Three-Way linking to try to influence
their site's rankings in Google.

A whole SEO industry has been built up around PageRank
for the simple reason the stakes are extremely high. If
you can deliver first place rankings for your client's
targeted keywords in Google it means free organic traffic
or visitors delivered directly to your site.

Many SEO experts believe Google has a whole list of
ranking factors which determine how well your page is
ranked. Among others, these ranking factors include
Google's PageRank algorithm (voting system) and
Hypertext-Matching Analysis (analyzing page content).

If you check out Google's own corporate site for an
explanation you will find that Google clearly states
its patented PageRank™ algorithm is the heart of their
web ranking system which was founded by Larry Page &
Sergey Brin in 1998. You will also find that Google
says it uses numerous factors including PageRank to
examine the whole web and find the most relevant and
important pages to match a specific search.

PageRank takes into consideration over "500 million
variables and 2 billion terms" when finding the most
important pages. Google makes it clear that each page
casts a vote for another page and this is reflected in
the PageRank. Votes from particular sites or pages might
have greater value than others. "Important pages receive
a higher PageRank and appear at the top of the search
results."

The question still remains, is the Google PR Toolbar
a valid marketing tool? Should you use it?

One can only speak from experience, I have always used
the Google PR Toolbar and find it helpful in assessing
what Google thinks of a site or page. I rarely link out
to sites anymore but if I do I always check any potential
linking partners to see their PR. Any site with PR5 or
over I will link to it if that site is related and has
high rankings for my site's own targeted keyword phrases.
I also check out the number of outbound links on that
page, lower is better because the amount of PR passed
along is divided equally with the other links.

Sometimes I will link to a lower PR3 or PR4 site if I
find the content on that site is extremely good and I
know it is only a matter of time before Google upgrades
that site to a PR5 or higher. You must be very careful
not to link out to any type of 'link-farms' as Google
will penalize you for it.

In my opinion, many SEO experts worry too much over the
exact PageRank or Value Google is giving to a page. Whether
or not we can really know the true value of any page? Well,
the true value of any web page is staring you in the face
in Google's SERPs for if over time a page consistently holds
the #1 spot then that is Google's true PageRank and Value
for that page for a particular keyword or keyword phrase.
If your page is consistently in the 1000th spot, then Google
doesn't think your page has much value for that keyword.

Your site's overall value or PageRank within the Google
ranking system may be a little harder to figure out if you
dismiss the PR Toolbar as a good indicator of your site's
overall worth within Google. Maybe Google has put into place
filters and blinders to discourage the online marketers and
SEOs who try to abuse and manipulate PageRank.

Again, one can only speak from experience, I believe the
Toolbar is very helpful in showing what Google thinks of
your pages. Over the years, I have experienced my main
website at a PR1 level and I have experienced it at a PR6
level. Believe me, the PR6 is much better. Can't imagine
what a PR8 site would be like to run or the kind of lifestyle
it would provide.

For higher PR means better rankings for your site and your
keyword phrases. It simply means more traffic and more
sales. If you're optimizing for Google, you should do
everything you can to get the highest PR you can possibly
get. More importantly, you should be doing everything you
can to increase the PR of the pages where you have your
long-tail keyword phrases as organic traffic from these
pages will usually turn out to be your site's main revenue
source.

I have found one of the quickest ways to raise your
Google PR is to get one-way links from high PR6, PR7
and PR8 sites (Think Article Marketing). Google
considers these links as votes for your site and ranks
your site or page accordingly. Consistently get enough
of these incoming one-way links over the long haul and
your PR will go up if you have high quality unique
content pages that are well optimized with good
navigation and formatting.

If you're not using the Google Toolbar - use it!
You can download it here:

http://toolbar.google.com

Another great way to see PR in action is to use the
Visual PageRank tool here:

http://www.iwebtool.com/visual_pagerank

It will show you the PageRank of all internal and external
links on a webpage at once. Extremely helpful when you're
checking out any site or page for at a glance you can see
the current Google PageRank of all these links.

Google's PageRank system, including the PR Toolbar, is
something every webmaster and online marketer should be
aware of in their struggle for higher rankings. Don't
become obsessed with it, instead use this system to your
advantage to build better pages and sites. For despite
all the misconceptions and intricacies of such a complex
system, no webmaster can deny if you conquer the Google
PagePank system, it will deliver the goods.


...................................................
Titus Hoskins is a former teacher and artist who now
works full-time online. If you want to start a web business
try these free training courses:
http://www.bizwaremagic.com/Free_Marketing_Courses.htm
Or try our free Marketing e-Course: http://www.marketingtoolguide.com
Copyright © 2007 Titus Hoskins. This article may be freely
distributed if this resource box stays attached.
................................................





o Marketing Tip: How To Cut Your Google Adwords Budget to Nil!


If you're a regular reader, you will know that late last
year I ventured into PPC advertising. Mostly for name
recognization and promotion of my sites. I get most of my
traffic and sales thru organic search and have always found
this the best type of online marketing - its more respected
and doesn't cost a cent.

I am currently doing PPC with all three amigos:
MicroSoft AdCenter, Yahoo Marketing and Google Adwords.

Something surprising has happened with some of my
Google Adwords campaigns - in my search for Google
Arbitrage, I found I can add Google Adsense ads on
my promoted webpages which virtually cut my
Adwords budget to nil!

Don't know if this is common knowledge and I am
appearing a little naive here - like I said, I am
fairly new to PPC advertising.

Keep in mind, I am not talking about purely Arbitrage
sites... instead I am talking about my regular content
webpages which I would normally have Google Adsense on
in the first place and then using these content pages
with Adwords.

By having Adsense on these pages, you can cut the
costs of your Adwords keywords - getting 50%, 75%
off - if you fine-tune it you can even make a
profit with just Adsense alone. But I am satisfied
with cutting it to nil - then make my income with
affiliate links which those pages were designed
to do from the beginning.

I have other affiliate links on those pages but
using both Adsense and Adwords can bring in Google
search traffic for free. Actually, by adding
Adsense to your pages you can bid higher because
you know this traffic is coming at a discount.

Undercutting your PPC campaigns with Google Adsense
is something I will be exploring further. The key
to keeping Google happy is to provide quality content
so your search results are relevant to the search. This
should be your main goal, making a few bucks should be
a pleasant afterthought!






o Online Marketing Monthly - Professional Magazine



Last week I heard from some subscribers who couldn't
sign-up to this magazine because the link wasn't
working. Actually, the link was working but there were
problems on the site with so many people signing
up at once.

This Online Marketing Monthly magazine is being
promoted by some big name marketers, but don't let
that point discourage you - this looks like
an excellent venture and now they have even
added Len Jackson as their Director of Sales
which should get things rolling even further.

I highly recommend you take a look at what
this magazine is all about.

Anyway, if you couldn't check out this new
magazine last week, here is the link again:
excellent free training manuals and videos:




Help spread the word! Please!






Kind Regards,

Titus Hoskins