Ken Evoy's "Make Your Words Sell" Now Free

............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar & Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download & Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm

............................................



BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com






.......
Contents:

o Ken Evoy's "Make Your Words Sell" Now Free

o Internet Marketing - Tools Of The Trade

.......




o Ken Evoy's "Make Your Words Sell" Now Free


This is Ken Evoy's 258-page book that for
years sold for $29.95 on the web. It shows
you how to make your words sell.

If you have a site or business you want to
write words that sell. You want to write
content that helps you sell your product or
service. Obviously this is the key to building
a successful website.

This book will show you the "Art of The PRE-Sell"
- how to pre-sell to your site's visitors by
first offering good solid content. A "Must-Read"
for anyone with a site or online business.

Pick up your free copy of "Make Your Words Sell"
here:

Make Your Words Sell



........


o Internet Marketing - Tools Of The Trade

In my latest blog post for SiteProNews I
take a close look at the marketing tools
I use on a day-to-day basis when creating
and running my online sites.

Indirectly these marketing tools give me
a full-time income from the web. Which I
am always extremely grateful for and
appreciate each day. These tools have
helped me achieve my goals and I hope
they can do the same for you.


I break down this blog post into three
parts:

5 Essential Internet Marketing Tools you
must have in your toolkit.

5 Internet Marketing Tools that will make
your job and life much easier.

and lastly

5 Free Internet Marketing tools and/or
sites that give me the most joy.


You can find the blog post here:

SiteProNews - Internet Marketing Tools







Kind Regards,

Titus Hoskins

Marketing Lessons From The Sunshine State

............................................
F'r'e'e for All BWMagic Subscribers
- DATEwise Desktop eCalendar & Planner
Never miss another important Meeting or Birthday
Again! Takes only minutes to Download & Install.
F'r'e'e Download:
http://www.bizwaremagic.com/Free_Desktop_Calendar.htm

............................................



BWMagic's Internet Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com






.......
Contents:

o Joel Comm's Instant Resale Templates

o Marketing Lessons From The Sunshine State

o Professional Graphics - Why You Need Them

.......





o Joel Comm's Instant Resale Templates


For those online marketers looking for a
product to sell - creating your OWN product
is the BEST way to go. However, the next best
thing is gaining or having resale rights
to a popular product.

Basically you obtain permission to resale this
product on your own site and in your online
marketing. Pick the right product and it may
prove very lucrative if you know what you're
doing and you work really hard at it.

Only downside, you will have some competition
since other marketers will be snapping up
the good quality products and also re-selling
them. But on here, competition is the name of
the game, since even in affiliate marketing
there will be stiff competition for the products
you choose to promote.

Joel Comm is offering "resale rights" to his
popular Adsense Template Series... if you're
looking a product to promote and sale on the
web, you should have a look at this Adsense
Template niche.

Joel is offering this product on a sliding
price scale... first two days May 1st & 2nd
the price is very low. After that it goes
up each few days until it is taken off the
market.

This is a solid product and worth a look
if you're in the market for promoting a
product on your site.








o Marketing Lessons From The Sunshine State



Since marketing is not my original profession,
I take every opportunity to learn as much as
I can about it every chance I get. No matter
where I find these marketing lessons.

Fortunately, marketing is all around us, on TV,
on the web, in the streets... for the average
consumer marketing is constantly amongst us,
slowly working its influence.

Recently, while vacationing in Florida, I was
really made aware how that state is marketed.
And it is an extremely attractive package,
year-round sunshine, excellent services, friendly
people, world-class amusement parks and attractions...
throw in very cheap comfortable accommodations with
a family atmosphere and your have a recipe for a
very lucrative product.

A product that can be easily sold in a worldwide
marketplace. Vacations in the Sunshine State...

No matter what you're marketing, you have to know
your product and you have to know your marketplace
or consumers. Same goes for whether you're marketing
the State of Florida or marketing a $20 product online.

If you have a product everyone wants, your marketing
will be much easier - sometimes it is just a matter
of getting your product in front of consumers. But
first you must know who those consumers will be or
consist of... do some research to find out exactly
who your potential customers will be.

Obviously, the Condo Time-Share Market is very big
in Florida. You have a constant flow of interested
visitors/tourists who have at least considered
this option while on visits to the state. It was
surprising to see how many corner stores, tourist
info spots... were offering discount tickets to
the major attractions if you attend Timeshare
sessions where someone would give you a sales
pitch on buying into the Florida Timeshare Market.

Many visitors don't like this rather hard-sell or
recruitment but for those who are actually interested
in buying a Timeshare... it is a good deal, they
get a discount, plus they get information on buying
into a Timeshare which they want or are willing
to give some serious thought to in the first place.

Operating an online site can work pretty much the
same way... you offer interested visitors/buyers
something free to hear your sales pitch or offer.
The trick is to find only those people who are
actually in the buying frame of mind... finding
a targeted prospect... one perfect way to do this
is thru keyword marketing.

You can use the major search engines (read Google)
to target perspective buyers with the right keywords.
Some searching for "cheap laptops" are obviously looking
for inexpensive laptops.

This will bring in only the people who want to hear
your sales pitch or message. Your conversion rates
will be much higher if you get only those who are
interested in your product from the get-go.

Giving away something of real value - free gift,
great discount or extra bonuses - will bring more
perspective prospects thru the door. I have found
if you have a constant flow of targeted interested
customers you will sell more products.

In my case, it's mostly affiliate products but the
same marketing principle applies... offer a great
freebie, discount or bonus to get targeted potential
customers to buy from your link instead of someone
else's link.

Likewise, give a good deal or bargain and people
will listen to your sales pitch or offer. Especially
if it is something they want or are interested in
buying in the first place... just conect the dots.

Works in the Sunshine State, works online too!





o Professional Graphics - Why You Need Them


Coming from an art education background I know
a few things about graphics, layout and design.
I can usually manage to produce passable
graphics for my different sites. But they
are just that - barely passable.

Quite frankly, until lately, I didn't have the
money to spend 100s of dollars on professional
graphics for my sites. Now, I can afford to
re-invest some of my earnings into professionally
produced web graphics.

That's exactly what I did!

I just wished I had invested funds into these
kinds of graphics when I first started online -
a professional graphic will give you a much better
conversion rate. A well-done graphic is worth its
weight in gold. You get a much better response.

I am talking from first-hand experience here...
for my latest site www.internetfaxguide.org
I invested in some professional graphics and the
sign-up rate is much better than for my other
sites. Plus, when I added this fax graphic to
my other existing sites, my sign-up rates jumped
25 to 50% - just by adding this graphic.

So if you have a newsletter, ezine, guide...
make sure you place a good graphic or picture
right beside your sign-up form... this will
increase your conversions.

Professional Graphics - Why do you need them?

- To give and project a professional image
- To give your visitors a tangible image of your ezine
- To improve the quality of your site - everyone IS a critic
- To help increase your sales or sign-up rate

I was so pleased, that now when ever this particular
graphic designer accepts new projects - I am
first in line. I will gradually get new graphics
done for all my major newsletters and sites.

The graphic designer I am speaking of is
Ryan Jackson and he has done some excellent
graphics for some of the top marketers on the web.
His graphics are geared to Internet Marketing
and he knows his trade.


Plus, he gets my recommendation simply from
the graphics he has done for me!

His site is located here:


www.designgururyan.com



Hope this information was of some help to
your online marketing. I am living my
dream of working full-time online, hope
you get to live yours too!












Kind Regards,

Titus Hoskins

Google Slaps, Egg Baskets & Residual Income

BWMagic's Web Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com



.......


Contents:

o Don't Put All Your Eggs In One Basket

o Google Slap

o Residual Income

o Article Software

......


o Don't Put All Your Eggs In One Basket


Who ever came up with that saying probably
didn't have Internet or Affiliate marketing
on their minds.

But the idea behind this phrase is just as true
for Internet marketing as any situation you could
possibly imagine. This week I really discovered
the great benefit of 'not putting all your eggs
in one basket'.

First, it's an idea I have been using and putting
into practice since I started online marketing.

Instead of promoting just one affiliate program,
I promote thousands. Instead of having just one
website, I have 7 or 8. Instead of marketing to
just one niche, I have many. Instead of having
one main source of traffic, I try to develop many.
Instead of using one affiliate network, I use several
Commission Junction, LinkShare, ClickBank... if you
read this modest marketing newsletter you will
realize what I am saying is true.

But it goes deeper than that, in almost all areas
of my online marketing, I build in backup programs
and systems. If one fails, there's another one to
take its place and everything carries on as before.

This week I had some rather nasty examples of this
happening to my online marketing.

First, Apple dropped its affiliate program from
LinkShare... I have always promoted Apple products
on my sites and was looking forward to promoting
(in my own small way) the new Apple iPhone when it
comes on stream on June 29, which some online
surveys say over 70% of us would/will buy.

Great product to promote but I was no longer in
the Apple affiliate program since they will be
discontinuing it at the end of June. Now this is
where being in several affiliate networks proves
helpful, I quickly applied to Apple program in CJ
- I was turned down flat!

_________________________
Affiliate marketing tip:


This didn't stop me! Here's something I learned along
the way... if you're trying for an affiliate program like
one at Apple and you or your site get turned down, don't
give up especially if you know this would be a great
affiliate program for your site or marketing.

You can always go down one step, and apply for second
tier affiliate programs that promote your desired
products, in this case Apple products. I quickly joined
the MacMall affiliate program with CJ. MacMall is the
largest reseller of Apple products so they should be
carrying the iPhone and I can use MacMall to promote
the iPhone in my marketing.

Of course, in most cases, it is beneficial for you
to join the company's main affiliate program directly
but in some cases you can't - so this is where not
having all your eggs in one basket really comes in.


o Google Slap

Here's another example, this week I received my first
Google Slap! (I am not having a great week by the way!)

What's a Google Slap?

Since the beginning of the year, I have gone into PPC
advertising mainly for new sites that I have built, it
will supply traffic quickly until I can build up organic
traffic from the search engines which takes a lot more
time.

If you're using Google Adwords you will have your PPC
keywords and your landing pages, you pay so much per
click to bring traffic to your pages. In this case,
I had rather low minimum bids around 10 cents per click
on one of my new sites and was receiving some good traffic,
then overnight Google raised the minimum bid to 10 dollars
per click!

They judged my content and landing pages on my newer
site to be of poor quality and punished me for it.
They didn't change the minimum bids on some older more
established content pages. At least not yet, it also
leaves me with a very uneasy feeling but that's Google
unofficial hallmark - leave everyone very nervous about
anything you receive from Google. Whether it is PPC
traffic, high rankings, PR... all of it can disappear
within seconds and without warning. Ouch!

I believe it is a poor way of doing business. It promotes
paranoia or causes it in webmasters and marketers alike.
You are in constant fear of losing everything and getting
a Google Slap brings that fear to the surface very quickly.

I can't think of any other online company that has this
affect?

The whole incident totally turned me off from Adwords.
I also won't be investing much money or time into
pursuing Google Adwords... why do all that work
when you don't know when the Slap will strike and wipe
out all your PPC marketing. Google should have turned
down those pages immediately and not have marketers
wasting time developing revenue streams only to have
these sources vanish overnight.

This is what is known as a Google Slap. And it hurts!

It's rather rude of Google to do this but hey it's
Google - its their PPC program and they do can whatever
they want to it and their paying customers. I am sure
Google will survive without my Adwords business but
can any online marketer really survive and prosper
without Google?

I promptly increased my PPC budgets in both Yahoo!
Marketing and Microsoft's Adcenter. They're not
Google but they'll do! Only proves why you should
never put all your eggs in one basket... and it's a
wake-up call for me. I have to find and develop more
fully other sources of traffic and so should any online
marketer... never rely on just one source. I have become
too depended on Google for the majority of my traffic.

To be fair, I can totally understand Google's reasoning
behind getting rid of low performing ads and poor quality
pages. They have to keep their PPC standards high in order
to please their major clients. Simple quality control.

No matter what business you're in, quality must
come first.

And as much as I like Google, I hope they don't
become the dominant force on the Internet or in
the world for that matter, because where would that
leave the small honest hard working online marketer?

Probably staring at a blank laptop screen and holding
one sore cheek and offering the other. Looking down
at one egg and one basket.

And then those Google Slaps will really hurt!

...

As a side note, just take a look who is at NO. 1
on CNN's "Top 50 Who Matter Now" on the
Business 2.0 List:

Top 50 - Business 2.0


While on that Business 2.0 page have a look at:
"The man who owns the Internet"

Very interesting reading!


......................
o Residual Income
......................

This week's events just proves why residual income
should be high on everyone's list. If you do online
marketing make sure you promote some programs
that will produce residual income for you - make
one sale and receive payments for years to come.

If you sites or traffic suddenly goes burst -
you won't be totally left out in the cold.

I am still receiving monthly payments for sales I
did years ago, over time this type of income really
builds some security into your marketing system.

What has worked best for me are basic services such
as webhosting, auto responders, shopping carts...
and other business services that once you sign up
for - you rarely drop unless you have a major problem
with that service.

I am also working on some private deals with a
few companies where if I bring in paying clients
- I get a percentage of the fees for the lifetime
of that client. I have devoted a lot of my marketing
building up these companies' client base and my
residual income.

What has not worked is membership sites, any type
of multi-level marketing - people just drop off
and the revenue dries up quickly. At least this
has been my experience.

If you want to find out more about Residual Income
just follow the link to this article.

................
Feature Article
................

Residual Income: The Key To Making A Full Time
Online Income

Residual Income is often the key to making a full
time income online. However, very few people know
how to put these residual income streams into motion...
so here are a few suggestions for creating your
own online residual income streams.

Read more here:





......................
o Article Software
......................

As I mentioned in last week's newsletter, article
marketing is at the heart of my whole online business.
It is also a way of having your traffic and sales
coming from different sources on the web, not just
the search engines but from other sites carrying
your articles.

It's also a good insurance policy so you can survive
any major hits to your rankings or such things as
Google Slaps.

Here's three things you need to get article marketing
working for you:

Free Article Submitter from Brad Callen:



Article writing software:




Article Marketing Knowledge:



...


I truly hope you're having a much better week
than me!








Kind Regards,

Titus Hoskins