Monday, June 26, 2006

Marketing Tool Guide - Free 7 Part eCourse - RSS Ezine

RSS Ezine - June 26th, 2006


Warm welcome to all new subscribers! Hope you can
take something from this Newsletter to help and
propel your own marketing. Welcome aboard!



Gearing Up for Massive Traffic and Profits

Today, if you would let me, I would like to explain
what I believe will happen with marketing on the web
in the coming months.

It doesn't matter whether you're just operating
a small hobby website or earning a part-time or full-time
income online - there are some changes afoot in the
land of the cyber bites!

There has been and there will be a greater shrift in
how information is transmitted on the web. Of course,
we are talking about RSS. Really Simple Syndication.

When the next version of Windows finally arrives it will
be RSS empowered, RSS will even be incorporated into its
operating system. This will firmly place RSS into the
mix of things.

Google has also placed RSS on its desktop program and
in the FireFox Browser.

Next, you have to take into account the ever increasing
importance of Blogging and RSS Feeds on the web. It has
become a popular way of getting your message out there.

For webmasters and marketers, RSS and Blogging has become
an effective marketing tool to get your content/keywords
indexed and spidered instantly. The method of 'tag & ping'
is becoming a major force in online marketing.

You place a tag on your targeted keywords and ping them
in the major blogging sites like www.technorati.com - this
will instantly index your content and provide valuable links
back to your site, along with some targeted traffic to
your keywords.

As more and more surfers switch to using Blogs and RSS
to retrieve their information - we have our major shrift
on the web.

It also represents one hellava marketing tool...



I so strongly believe that RSS and the whole way
information is passed along, I designed and built a
New website based on what I believe will happen. It is
called MarketingToolGuide.com and it is entirely wrapped
in the new RSS format using the Free (Priceless) Blogging
software offered by WordPress.

My new site is basically a hand-picked and laser targeted
guide to the marketing tools I believe everyone should be
using on the web. These are the marketing tools I use to
earn a full-time living from the net.

MarketingToolGuide.com

Now, these marketing tools are NOT always expensive
software programs - rather they can be as simple as
keywords, article, ezines, rss - these are the real
marketing tools every webmaster and marketer should
be using.

Granted, there are marketing tools and programs that
automate and make running our online marketing empires
a simple chore so that anyone can do it from the comfort
of their home or anywhere they choose. These marketing
tools will free up your time and make running your online
business a breeze. These tools will give you the freedom
that makes an online business so attractive to most of us.

I also market the best ones on my new site. These marketing
tools get the job done, quick, simple and smoothly - without
any headaches or hassles. They are effective. They do work.

When I created my first website, I didn't know what a marketing
tool was? For that matter, I didn't know what a 'keyword' was?
I had to even learn how to write html code!

My first site was on Internet Marketing - because I wanted
to learn everything I could about Marketing on the Net.

Now, after running that site (www.bizwaremagic.com) for 4 or
5 years - I still don't know everything about Internet
Marketing but I know a lot more now than when I first
started. I have picked up a few pointers along the way!

When I started building my newest site
(www.marketingtoolguide.com)I knew exactly
where to start. I didn't start with keywords
(that was second) I didn't start with my design
(that came third) - I started with the Major Benefit
my new site could offer to its visitors.

What was it?

It is a 7 day eCourse - outlining all the important
and effective marketing tools any webmaster or marketer
will need in order for massive traffic and sales.

This is an indepth look at the real marketing tools
you need to make the Internet work for you. As I
stated before, these are not all software programs/tools
you can buy - these are the real Internet marketing tools
you should be using to increase your traffic and your sales.

Basically, you have to gear up, tool up your site with
marketing tools that will place your site on the Internet
map. These tools can be keywords, articles, newsletters,
opt-in lists, viral ebooks, rss, autoresponders, etc.

Many webmaster make the fatal mistake of designing a
great website with great content but ignore the marketing
tools that will lead a stampede to that great content.
These are the marketing tools you need to put your great
content in the best possible light.

Make it shine. Make it sing. Make it work.


Ok, before I get too carried away... you can sign up
for this free eCourse here and start receiving this
information today.

Whether you're new to all this, or a seasoned pro - I
believe you will benefit from taking my free course.
The goal is to get more traffic and sales.

You can get the course here:
Free Marketing Tool Course

Sunday, June 11, 2006

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Monday, June 05, 2006

Tag and Ping - RSS Ezine

BizwareMagic's Internet Marketing Newsletter

Tag and Ping

RSS Ezine - June, 2006



Thank you for sticking with this ezine - your readership
is very much appreciated.

This week I thought I would tell you about some
of the marketing tactics I use in order to make
my sites work. Some of these tactics might prove
helpful to you...




Marketing Secrets From The Tag and Ping School of Thought


Marketing Tips From The Tag And Ping School of Marketing


Tag and Ping, Google Analytics, Micro-Dissecting Logs, Visual PageRank...

What does all those topics have in common?

No, I haven't gotten into the happy-pill jar, just in case
you're wondering! What does all those topics have in common?
They are all marketing tactics or strategies I am presently
using to promote and propel my sites into the ever increasing,
all encompassing Internet stratosphere.

Let's face it, there are countless marketing methods, tricks,
tips, strategies you can use to give your site an edge over the
competition. And yes, there are many marketing secrets left
to be told. More being born each day. Countless secrets most
of us will never discover, let alone understand.

But what you have to understand, each webmaster or marketer
employs a whole set of techniques to promote and propel their
sites. Each marketing system is different, each one can develop
into a complex creature slowly weaving its presence into the
fabric of the world wide web. Might sound a bit fantastic, but
it is nevertheless true.

Also know each website on the Internet has its own unique
linking structure, connections, keywords, traffic... its own
unique genetic link-code. Why should da Vinci have all the fun!

Each webmaster, whether they realize it or not, creates this
unique linking structure for each site they build. From day one,
when the first link is placed on their site - this complex
marketing structure is put into motion. What makes some sites
succeed, what makes them become successful automatic profit
generating machines... while others fail? That is the real
question. That is the only real secret you need to know.

Of course, a site's content plays a major role, but even two
sites with more or less the same content will have two totally
different dynamic linking structures created. One may succeed,
the other fail.

So in this line of thinking, I thought I would tell you some
of the marketing strategies I use for my sites and also reveal
what I believe to be the underlying factor that is key to the
whole shebang. Tactics that will promote and propel your site
into the center of the world wide web. Are you Ready? Here goes:



Tag and Ping


A few years back, it was all blog and ping. This technique
really worked for a while. You wrote a keyword rich entry
into one of your blogs and then pinged this entry with one
of the many blogging directories or sites like MyYahoo to get
the information spidered and indexed. The search engines wised
up quickly and it no longer works as well.

Now, you will hear the magic words 'Tag and Ping' till you're
sick of hearing them. This is a method I have been using for some
time. It's basically the same thing, only you're using the tag or
tagging system of such sites as Technorati to draw attention to your
tag or keyword.

It has a special application for keyword marketing and is very
effective for getting traffic and links to your keywords. One
simple way to use tags with Technorati:

<*a href="http://technorati.com/tag/Computers" rel="tag">Computers<*/a>
(remove asterisks in actual code)

Or if your blogging software supports categories; this will
be recognized by Technorati as a tag.

Since this is a relatively new way of marketing your site,
expect it to work for a little while. Until the spammers get
in and ruin it, like they did to blog comments.


Google Analytics

This is a free program from Google that every webmaster should
be using. If you don't use it - get it! Google Analytics

Google Analytics will give you priceless information about your
sites, your links, your visitors and your marketing. It will show
you which pages are working, which pages are not working. It will
tell you which pages holds your visitor's attention, which pages
lead to your marketing goals/sales...in other words it will tell
you how effective your site is at getting the job done.

The more knowledge you have about your site, the more successful
it will be. A lot of times, being a success is finding/tracking
the one method or technique that works and repeating it again
and again on your other pages or sites. Google analytics will
help you find the successful techniques on your site. Then you
have to run with them.


Micro-Dissecting Logs

Another valuable source of information about your site is in
your daily logs. If you're not dissecting or micro inspecting
your daily hosting logs - you're not realizing the full potential
of your site. Your site's logs holds the keys to your site's
success, it holds the information that will make your site
profitable or more profitable.

It will give you information on your site, it will also give
you information on your site's visitors. The real key to
Internet marketing is finding out what exactly your visitors
are looking for and then giving it to them. Find out the exact
keywords your visitors type into search engines, then supply
the answer or solution on your site. It is as simple as that
- give your visitors what they want.

Whether it is more information on 'the nature of the universe'
or where they can purchase the cheapest laptop? Just supply the
answer to their question. Your daily logs will give you this
information, read them, dissect them and most of all use them
to give your visitors what they want. Make your content
relevant.


Buying Links


This marketing technique has mixed reviews, many marketers use
it - many discourage it.

You have to be very careful when buying links, know exactly
what you're buying and be wary of the search engines who may
look down upon this practice. Don't buy any links from link
farms, or sites which have been banned from Google. Stay clear
of any black hat tricks or methods, play fair and you will
win in the long run.

To me, buying links is just another way of advertising your
site. If your site or online business is successful, naturally
you're going to put some of your profits back into promoting
or advertising your site. One way to do this is through buying
links on high ranked pages/sites: PR5 or over.

I recently bought my first text link!

It's something I rarely do, mainly because my article writing
produces many one-way links back to my site. However, there
was one site I just wanted to get a link from, and if it
means I have to pay $7 a month for the link, so be it.

Currently the page has a PR0! Why would I buy a link on a PR0
page - don't worry, still haven't gotten into that happy-pill
jar. Because it's a very new popular page on a very popular
new site. The site is www.iwebtool.com and it has an Alexa
ranking under 2000. The site is about a year old! The page
itself holds what I believe will be a very popular webmaster
tool that shows you visually all the PR rankings on any webpage
on the net. Visual PageRank.

In other words, just type in any url and it will show you
visually all the Google PR rankings for all the links on that
page, internal links and external links. Valuable information
any webmaster or marketer can use. Besides, that page has a
cool factor which in my opinion will propel it to a very high
PR ranking in the future. There are already a few pages on this
site with a PR6 ranking, but all those links have been sold.
Once this new page was created, I jumped at a chance to get a
link there on that site.

Other places to purchase links:
www.linkhaul.com
www.linkadage.com
www.textlinkbrokers.com


One more Marketing Technique


There is one more important marketing method that makes all
the above techniques pale in comparison. This simple technique
is article marketing. Write simple informative articles on
the subject of your site. Submit these keyword rich articles
to online article directories like ezinearticles.com and place
links back to your site in the resource box at the end of each
article.

Article writing is one of the best methods to market your site,
you will be surprised at the effectiveness of this simple
marketing technique. Done correctly, it can be your most powerful
marketing tool.


Information Core


Did you get the big picture? Did you get the underlying theme
running through all these Internet marketing techniques? The
common thread that holds everything together? What makes
them effective?

That common thread is Information.

Information runs the web. It is the center. Dispensing this
information is a complex system consisting of search engines,
directories, websites, blogs... you must entangle and entwine
your site as deeply as you can into this information process.

That's why article writing is such an effective marketing tool,
it strikes at the center of this essential process. It places
your content and your site right in the middle of all this
exchange of information. The more relevant your content, the
closer you will get to the real action and the more popular
your site will become.

Remember, all these marketing techniques are not really
secrets, just effective ways you can promote and propel
your site or sites closer to the information core that
runs the web. The thread that binds everything together.
The closer you can get your site to this center, the better
it will flourish. The more you can entangle your site into
the whole mix.... search engines, directories, links to popular
sites... the more successful your site will become.

All these marketing techniques: tag and ping, article marketing,
buying links... will help place your site into this information
mix. Likewise, Google Analytics, micro-dissecting your logs, and
visual pagerank are all information gathering methods every
webmaster should use to make this journey easier and quicker.
Knowledge is the only real marketing tool you need.

So go 'Tag and Ping' all you like but realize it is just the
latest in a long line of marketing techniques you should be
using to promote and propel your site closer towards the one
common thread that really matters - Information.


----

Titus Hoskins owns and runs numerous sites on the web. To receive
more useful marketing tips and to discover the latest Marketing
tools which will help promote and propel your own website into the
Stratosphere! Sign up for his popular List Building ecourse here: Email List Building
Copyright © 2006. This article may be freely distributed if this
resource box stays attached.
...



I hope you're a good week!




Regards,
Titus Hoskins
Internet Marketing Tools



To accomplish great things, we must not only act,
but also dream; not only plan, but also believe.
Anatole France

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