Boost Your Sales With Long Tail Marketing!
BizwareMagic's Internet Marketing Newsletter
Contents
.......................
o Boost Your Online Sales With Long Tail Marketing
o Chris Knight's (Ezinearticles) Blog
o Google's 1000+ Domains - Very Interesting!
o Joel Comm's Next Adsense Templates & Free Report
.......................
Feature Article:
Boost Your Online Sales With Long Tail Marketing
Copyright © 2006 Titus Hoskins
Years ago, when I first heard the phrase 'Long Tail Marketing'
I did a double take and wondered what the heck the phrase
was referring to? Little did I know then how important a
factor it would play in the overall success of my online
websites.
I first heard of Long Tail Marketing from Chris Knight
who runs Ezinearticles.com, an online article site which
is ranked around the Top 500 sites on the Internet.
Ezinearticles had also sent over 50 thousand unique
visitors to my main website so I knew any marketing
information coming from Chris was the real deal.
Unfortunately, when you run several sites on Internet
marketing you are constantly bombarded with online
marketing products, techniques and the latest marketing
fads... you become very cynical of the latest trends.
I only half-heartily started testing Long Tail marketing
- huge mistake - for I immediately started seeing results
with my online sales. Just wish I had paid more attention
to Chris's advice on Long Tail marketing and implemented
it sooner in my overall marketing strategy.
It has made all the difference in the profitability of
my websites. The reasons why are explained below, as well
as a detailed description of Long Tail Marketing and how
you can use it to boost or increase your online sales.
Don't make my initial mistake, discover everything you
can about Long Tail Marketing and start using it in
your own marketing.
What is Long Tail Marketing?
Long Tail Marketing refers to the technique or method
of using a long string of keywords when targeting
prospective buyers. Instead of using/targeting one or
two single keywords in your online marketing - you
use a longer keyword phrase or a whole group of related
keywords - thus the name, a long tail or string of keywords.
Perhaps, the best way to explain Long Tail Marketing is
to use a simple example. Lets say you have a travel business
and you have an online site associated with your business.
Instead of targeting the keyword 'vacations' which will
be very competitive and very hard to place on the first
page SERPs in the major search engines such as Google,
MSN, Yahoo... now with Long Tail Marketing, instead of
targeting the broader competitive keyword 'vacations',
you target a longer, more precise phrase - 'honeymoon
vacation packages to Niagara Falls'.
Keep in mind that keywords are the exact words surfers
type into search engines to find what they're looking
for on the web. You can plainly see that the second
keyword phrase is more targeted than the general keyword
'vacations'.
Why is Long Tail Marketing So Effective?
There are several reasons why Long Tail Marketing is so
effective. It has narrowed down and targeted exactly
what the prospective buyer is searching for. It is
precisely the product or service that they intend
to buy. It's only a matter of you selling it to them.
But more importantly, by using Long Tail Marketing,
you have found the prospective buyer at the exact
time or stage when they are ready to buy. You have
found them at the right moment in their buying process
- they have made up their minds to exactly what
they want and are just looking for a quality product
or service to meet their needs. You satisfy their
needs with a quality product or service.
Lets look at an example from my own marketing, I run
a simple online laptop guide within one of my sites.
Instead of targeting the very competitive and
unreachable general keyword 'laptops', I go for
a longer keyword phrase such as 'best gaming laptops'.
And the even more targeted 'Alienware Aurora m7700'
- someone searching for the last keyword phrase more
than likely has already decided on what type of gaming
laptop they want to buy. This last keyword phrase is
much more likely to convert into a sale.
How do I Use Long Tail Marketing with My site?
Remember back to when you last bought something online,
what keywords did you use to find it? If you have an
online business, you must target the keyword phrases
your customers would use to find your product or service.
You have to find these keyword phrases and use them in
your marketing.
Most professional marketers use some type of keyword
software to research their keywords and keyword phrases.
I use the very powerful Keyword Elite by Brad Callen and
it quickly gives me all the keyword information I need
to put my Long Tail Marketing into place.
But this software is expensive, so another alternative
would be to use such sites as Wordtracker or the
one I like www.nichebot.com - it will tell you how many
searches are made each month for your chosen keyword
phrase and give you some indication of your competition.
The real beauty of using Long Tail keywords - there is
little or no competition for your keywords. You will find
it easier to place on the first page of the different
search engine for your targeted phrase. If you do
Pay-Per-Click advertising, you will save on costs by
using Long Tail keywords. Plus, both your conversion
rate and ROI will be higher.
Marketing Tip: Always create a page on your site for each
Long Tail keyword phrase you target, place it in the title
and the url. Plus, if you write articles, place your keyword
phrase in the title of your article and syndicate your articles
around the web using sites like Ezinearticles.com mentioned
above.
Of course, all income results from Long Tail Marketing
or any marketing method will depend on your own effects
and marketing abilities. No one can guarantee sales but
I hope you will give Long Tail Marketing a go. It is
simple, direct and effective.
Long Tail Marketing has made all the difference in how
profitable my sites have become. It is the one marketing
method I use daily and plan to use for years to come.
In fact, Long Tail Marketing has become the backbone of
my whole online business. Go figure!
....
The author is a full-time online marketer who operates
numerous websites, including two sites on Internet
Marketing. For the latest web marketing tools try:
Copyright © 2006 Titus Hoskins. This article may be
freely distributed if this resource box stays attached.
....
o Chris Knight's Blog
Here's some feedback on my article on the Ezinearticles blog.
Add you own!
Ezinearticles Blog
....
o Google's 1000+ Domains - Very Interesting!
Of course, it doesn't take a rocket scientist or a marketing
expert to you that another key to earning a decent online is
Google. But Google is much more than the major search engine
on the web - it is rapidly branching out into all areas of
the world wide web.
I found this list of 1000+ Domains owned by Google to be very
interesting to browse thru - who knew!
Google's Domains
Of course, there are probably many more we don't know about
and probably will never know about - keeps you wondering where
this business giant is headed. Complete domination of the
wired universe would be my guess.
Regardless of your opinion of Google, (I like it and all the Google
products I have tried) this online entity will have a direct
correlation to the how profitable your online websites will be.
You must master Google. Well, the SEO aspects at any rate
if you want your online business to succeed rapidly.
And mastering the Google Cashcow can also be fun!
Google does have some nice programs for the affiliate
marketers - read more here:
Google Cash File
....
o Joel Comm's Next Adsense Templates & F'ree Report
In October, Joel Comm is releasing the next series
of Instant Adsense Templates. The last ones sold
out in under 2 days.
He's keeping this product secret - there are a lot
of copycat products being offered by marketers who
know a very hot marketplace when they see one. Even
if it's in the rear view mirror!
But none of these will have Joel's expert advice
and knowledge.
Joel wrote the book on Adsense Income!
He's knows and has perfected all the Adsense strategies
and techniques.
If you're interested you can sign-up for the preview
list and get a F'ree brand new 33-page report
The Adsense Traffic Guide here...
Until next time, hope your marketing is going great
and you can use some of the stuff mentioned above.
Kind Regards,
Titus
Titus Hoskins
http://www.marketingtoolguide.com
http://www.internetfaxingonline.com
http://bizwaremagic.tradepub.com
P.S. Never stop learning! Whether you're
going back to school or back to work. You
must never stop learning. Here are some
great Trade Magazine subscriptions you
can get for F'ree if you qualify.
Keep up-to-date in your chosen field.
Check out these great business and
trade magazines:
Free Trial Magazine Subscriptions
posted by Titus Hoskins @ 4:02 PM
