Monday, March 12, 2007

How To Immediately Boost Your Affiliate Marketing Sales

Here are some 'common sense' ways to boost your
affiliate sales. Why not try some of these very
practical approaches to your Internet Marketing
and give your affiliate sales a much needed lift.

How To Immediately Boost Your Affiliate Marketing Sales
Copyright © 2007

Affiliate marketing is a very competitive field. Savvy
affiliate marketers use every tactic they know to get the
upper hand over their competition. It can mean the difference
of whether or not they get that all important sale.

One of the best ways to boost your affiliate sales is to
take full advantage of brand name recognition. It is a proven
affiliate marketing tactic: selling products with high popular
brand recognition is much easier than selling an unknown product
or company.

It just makes common sense in our brand eat brand world!

It seems so obvious but many beginning affiliate marketers make
the mistake of promoting little known products or companies.
Their task will be much more difficult than if they sold the
products of a well recognized brand name.

As a full time affiliate marketer I have seen this fact pointed
out daily in my sales stats. Brand names sell. Popular brand
names sell even better. Popular brand names with popular
trendy products sell the best.

If you're an affiliate marketer you must choose the products
you promote with the utmost care; in many cases this is where
you will determine the outcome of your marketing efforts. Choose
wisely and you could be in profit before you know what hit
you. Choose wrongly and it's an uphill struggle from the
very beginning.

Here are a few tips or suggestions to help with your
affiliate marketing.

* How To Pick Popular Products

You must keep your eyes open. What products are your friends
and relatives buying? What brands? What products are in all the
popular magazines? What Products are being advertised on TV
ad nauseam?

You should be able to figure out the popular brands and
products that are currently selling. Remember, if it's
popular, it's selling!

As an affiliate marketer you can promote anything, why not
choose the most popular brands and products. Just look for
popular trends and join the bandwagon. Sure, the competition
might be stiffer but the demand for these products will
also be greater.

If you join affiliate networks like Commission Junction
they will show you the companies with the highest sales
volume in their system. Study this sales data before
you pick your affiliate companies or products.

You can even use Google Trends to tell which products are
popular and in which countries. Do some market research
first and pick the most popular products to promote.

Many marketers keep an eye on their PPC (Pay Per Click)
keywords for any surges in searches or impressions.
A big jump could mean an increase in popularity for
that product or company.

* Be Aware of The Buzz Factor

Certain brand names and products have buzz. How many
times have you seen the Apple iPhone shown or spoken
about in the last month?

How about Vista? I promote laptops within one of my
online sites... I saw a surge in laptop sales once Vista
was released. I sell RAM or memory cards on my site...
I knew there would be an increase in people searching
to boost their computer's RAM to take full advantage
of Vista.

Keeping your eyes open to popular trends can result
in more sales. If there is high demand it is much
easier to sell the product.

* Can It Only Be Bought Online?

One of my most successful tactics has been to pick
products or offers that are only available online.
Dell products come quickly to mind. If products are
only available online, you will have a better chance
of selling them.

Online coupons and exclusive deals also increases your
affiliate sales. Look for these and display them along
with your popular brands for they will increase your sales.
Everybody loves a deal!

* Use Brand Names In Your Site Copy and PPC Advertising

You must always check with your affiliate company what
rules they have about displaying brand names and trademarks
on your site copy. Most companies will supply their affiliates
with web content they can use for promotion.

Most Companies have strict rules prohibiting affiliates
from using certain brand name keywords in their PPC
advertising. Each company is different, so check before
you proceed with any PPC campaigns.

However, one of the most effective ways for PPC advertising
is to use the particular brand name and product name in your
PPC ads. Savvy affiliate marketers have figured this one out
long ago, it mainly has to do with finding the buyer at the
right stage in their buying process. If they're looking a
particular product ; they may already have their minds made
up and are ready to buy.

I have experienced this first hand in my own online
marketing. Someone searching in Google for gaming laptops
might just be checking out these machines, whereas someone
searching for a particular gaming laptop by the exact product
name is more likely to buy... and I have the web stats to
prove it!

* A Rose Is A Rose Is A Sale!

In conclusion, if you're going to promote affiliate products,
it would be foolhardy not to pick popular brand names that are
trusted and liked by your potential customers. Brand name loyalty
will play a major role in whether or not you get the sale. Keep
your eyes peeled for popular trends and shifts in the marketplace
so you can adjust your marketing to meet these new demands. Just
remember, when in doubt always go with the popular brand name and
you will increase your sales.


Titus Hoskins is a full-time online marketer. For the latest
and most effective web marketing tools try: Free Internet Marketing Courses
Copyright © 2007.

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