Tuesday, June 28, 2011

Use An Online Fax Service To Build Online Trust

Perhaps, one of the biggest obstacles, for many websites and online businesses has to be trust or rather the difficulty of building trust with your online visitors or customers. The whole history of the Internet has been littered with horror stories of rip-offs, scams and hacking issues; which leave most web users with a very cynical view of any person or company doing business on the web. This scenario is especially true, if that company or individual, doesn't have a well established brand with a solid reputation and known background.

This whole issue of trust does affect your sales and bottom line. If your visitor doesn't trust you or your company, they will simply hit that back button. Customer gone, customer lost.

How to solve this issue of trust?

Many companies and websites solve this problem by placing "trust seals or banners" on their sites such as those from the BBB or Better Business Bureau. This will quickly help build trust and dispel many misgivings of dealing with an unknown website or company. Another very effective way to instantly build trust, is to place your contact Telephone or Fax number front and center, so that visitors and customers know immediately how to reach you or your company.

Placing your business address and contact information in a very prominent place on your site will go a long way in building legitimacy and confidence in the mind of any potential client or customer. In many cases, it is something most savvy consumers do automatically when dealing with a new company, especially one that may only exist online or on the web.

The Online Fax Service or Number Solution?

Many companies are going with an online fax service or number to help build that trust. This number will appear and look like any other fax number - only difference being this is a fax number which is handled through an online fax provider. In actual fact, it is much the same as using any kind of fax number, except in this situation you use your current email program and your web connection to send and receive all your faxes. You can still send or receive faxes from a conventional fax machine, your online provider simply handles all transactions on your behalf for a small monthly fee or charge.

Signing up to an online fax service or provider is relatively simple and can be done within minutes. Keep in mind, most online providers will offer a 30 Day Free Trial, so you can check out the quality of their service before you buy. Once you sign-up, you're given a local or toll-free fax number which you can use - some services will even let you "port" or "keep" your current fax number, but there is usually a small fee involved. Regardless, once you have your fax number, you're in business.

This fax number is connected to an email address or addresses and whenever you get a fax, you receive an email telling you and you can read the fax directly as an attachment or you can log in to your online fax account or interface to check it. Remember, your faxes can also be stored online and you can send your faxes from this location as well. And since everything is web based, it means all your faxes are available anywhere, anytime.

Plus, since this is paperless faxing, it is much cheaper than conventional faxing. You don't have to buy all those inks, toners, papers, or even a fax machine for that matter. But perhaps, the biggest savings will come from not having to keep a fax machine running 24/7 and not having to install a separate fax phone line.

Now, you have your own company fax number, which you can place on your business cards and on your online website. Potential clients and customers will quickly see your contact information and this can go a long way in building that all important trust with your online visitors. Just a small issue but one that can greatly affect the success of your business. Are you using an online fax number or service? It's your call.


For more information on Internet Fax Services use this handy online fax Comparison Guide: click here. Or if you want more detailed information on Internet Faxing try: here. Titus Hoskins Copyright. This article may be freely distributed if this resource box stays attached.

Tuesday, June 21, 2011

List Building Does The Trick

List Building Does The Trick
Titus Hoskins

If you're trying to build any kind of business, on the web or in the real world, you will soon discover how important list building will be to your success. Growing and nurturing a large list of repeat customers and subscribers is the key to more traffic and sales. Building a long lasting relationship with all your followers and supporters can be a true recipe for success.

We are all probably sick of hearing the expression: "The money is in the List", but that doesn't make it any less true. If you have a business, you must put simple steps in place to actively build your list. And we do mean simple, for example, if you operate a retail store, it could simply mean taking the names of anyone who buys a product from you. If you have a website or online business, it could simply mean placing a sign-up form on your site and/or getting the contact information of the customers who buy from you.

Even taking these simple steps of building your contact list can prove very beneficial for your business. Having a list of potential prospects is important, mainly because it means you have a list of targeted customers to promote your latest products or offers to now and in the future. This will increase your conversion rates over the long haul.

However, don't make this fatal mistake, just building or gathering a list of prospects is not enough, you must actively build an ongoing relationship with these customers and/or potential customers. Offering free gifts, advice and information on your products or services. Following up with calendars, greeting cards, birthday wishes... can help establish a relationship.

Many online businesses offer a free newsletter to their subscribers which can be another effective way of staying in contact with your customers and clients. Just make this weekly or monthly, but remember to keep it regular/constant and also keep all communications on topic. The main goal here is to find those special customers who are really interested in your products or subject area.

Of course, these days, one of the best ways to find those devoted customers is to use the social networking sites such as Facebook, Twitter, YouTube... to help build your list of contacts. All these sites or programs have built-in list building systems such as Facebook's Fan Pages and the YouTube's Friend section - as well as other contact building features. So don't ignore this excellent way of building your list.

In addition, don't forget that "word of mouth" can be a great way of spreading your message and building your list. So using a simple "Recommend to a Friend" form on your site can also prove very beneficial. So too does creating a viral "buzz" about your business online in such sites as Digg, Stumbleupon, Reddit, YouTube... and all the other sites. The Internet is a powerful medium, simply use it to help build your list.

Just remember, the next time you're looking for ways to get more customers and make more sales, don't forget list building. It can be a very effective way of promoting your business, bringing targeted customers through the door and goes a long way towards sealing the deal or making that final sale. You will soon discover there is a lot of truth in those old sayings. The money really is in your list.

To Get a Step-by-Step Guide that will show you How to Start, Build & Manage your OWN HUGE Opt-In List!
Click Here: list building
You can find the author's page here: Titus Hoskins
Copyright. This article may be freely distributed if this resource box stays attached.

Labels: , , , , , , , ,

Thursday, June 16, 2011

SEO Strategy - How To Simplify The Whole SEO Process

If you're a full-time online marketer and webmaster, you may get the feeling (in my case a stubborn opinion) that because SEO has become such a big industry, it has to be "complicated up" rather than "dumbed down" for the receiving audience. In other words, it is in the best interest of SEO firms and services, to make SEO seem like a much more complex process than it actually is in practice.

This applies doubly true for when it comes to ranking high in Google. Many SEO firms go into all kinds of "linking structures", "site metrics", "keyword correlations", "onpage factors"... in explaining how to achieve those top Google spots for lucrative keywords. Granted, the Google Algorithm has over 200 ranking signals or factors, which they use to rank pages. And this mathematical formula is constantly being redefined or altered by major changes, such as the recent Panda Update, which left many webmasters reeling.


While Google's ranking Algorithm and system might be the most complex creature on the planet, ranking high in Google is a very simple process. So simple anyone can do it and achieve first page listings in Google. It's not rocket science and it's not complex by any stretch of the imagination. However, it does take some work on the part of the webmaster to actively promote his or her site. In other words, if you just create a perfect site and place it on the web and do nothing else - chances are extremely high you won't get those top rankings in Google, at least not for the highly competitive lucrative keyword phrases.

This is where SEO (Search Engine Optimization) enters the picture and takes over. You must get certain factors/signals right if you want your site to truly compete in major search engine keyword battles. But most of these things or factors are not difficult or hard to understand, you just need to have them in place if you want top listings in the search engines.

Here are some things you can do to simplify the whole SEO process:

1. Try to create a short domain with your targeted keyword in the domain name, go with a .com domain if you can get it and if you have to use a multi-worded domain, try to get your keyword at the beginning.

2. Create an "easy to navigate" unique content rich site which is optimized for the search engines, but directed solidly at solving your visitor's needs. If you're on a budget, one of the easiest ways to do this is to use the free Wordpress software/platform to create a keyword optimized site. Make sure this site is totally intertwined with all the latest social networking programs such as Twitter, Facebook, MySpace, Linkedin, YouTube... make sure you have profiles/accounts in all of these platforms to compliment your main site.

3. Link to main interior pages from your home or index page. These interior pages should have your targeted keywords in the "Title", "URL", "Meta Tags", "H1 Headings", "First Paragraph", "Last Paragraph" and use keyword variations throughout the content. Place a few in bold print and italics. Don't be afraid to create large pages and link out to other authority sites in your niche. Don't worry about keyword density unless it goes over 4%... this should not happen if you write naturally for your visitor and not for the search engines.

4. Build quality one-way links by creating articles, press releases, blog posts, videos, viral reports... and submit these to the major places on the web such as free article directories (my favorites are still ezinearticles, goarticles, buzzle, ideamarketers, isnare and article alley). The real trick here is to consistently produce fresh content, which steadily builds your backlinks month after month, year after year, decade after decade!

5. Do whatever you can do to enrich your visitor's experience. Add valuable free content, free ebooks or ecourses, offer comprehensive guide or guides to your visitors. Connect all this free content to your autoresponder opt-in list or newsletter and build repeat targeted traffic to your site. In addition, make it extremely easy for these visitors to bookmark/follow your content in all the social media sites: Twitter, Facebook, MySpace, Google +1, and so on.

6. Rinse and Repeat. One of the little known tactics about achieving top rankings in the search engines, especially Google, is to create not one site but two or more sites in your niche market. (If you're on a budget or time is short, try creating two pages on the your domain related to the same targeted keyword.) Instead of trying to rank for one site in Google, create two complimentary sites on the same related keywords, and you will find it much easier to get to the top spots. Interlink these sites and you can even promote them together, just make sure they each have unique content and adds more detail and/or information for the visitor.

Over the years, I have come to believe strongly, achieving high rankings is not some complex process but just a matter of persistence. Consistently promoting your content by building quality backlinks will get you to the top and keep you there. But the whole trick is persistence, keeping at it, day after day... building those links back to your content. I also believe it is the number of backlinks which is the key and this has been proven to me many times over the years. Many SEO experts will now argue that links have taken a back seat to other factors such as site authority and structure, but I am not convinced this has happened. At least not yet, but data from the 160+ million Google Chrome users and the new Google +1 Button, may eventually lower the importance of backlinks and PageRank.

However, at the present time, if I stop promoting a page or competitive keyword, it usually drops from the first page of Google. To get it back on the first page, all I have to do is promote it with a few articles, blog posts, press releases, videos... and it jumps back into the top spots, even Post Panda. For years, I had a webpage for "list building" in Google on the first page, then I stopped promoting it with keyword related articles, posts, content... it dropped to the third page of Google. Changing none of the ranking factors mentioned above, I was quickly able to get that page and ranking back to the #5 spot by simply creating some current backlinks to the content. I mention all this because many times, SEO firms and experts will try to complicate things with convoluted explanations and complex processes. While in actual fact, achieving high rankings can be simplified down to nothing more than persistence and adding a few quality backlinks.


The author is a full time online affiliate marketer who operates numerous niche sites, as well as two sites on Internet Marketing. If you want to discover more about this topic simply download some Free Marketing Courses. © Copyright This article may be freely distributed if this resource box stays attached.

Labels: , , , , , , ,

Friday, June 03, 2011

Does Your Site Need An SEO Checkup?

The Google Panda Update did change the way Google
ranks pages and sites. Some major important sites have
lost their rankings and they don't seem to be getting those
traffic numbers back from Google.

Now more than ever, it is important that you get
all your site's SEO issues fixed or done properly.

While the number of quality one-way links you have flowing
back to your site will be the most vital ranking factor,
you must get all your other SEO things right with your
site or you could lose ranking points, especially in

So here's more information on this topic, complete with
a link where you can quickly do an SEO Checkup on your

Does Your Site Need An SEO Checkup

Helping People Succeed Online Since 2002!

Kind Regards,

P.S. These are the Actual web marketing tools which
I use daily to earn a full-time online living:


Labels: , , , , , ,