Saturday, July 24, 2010

The Yahoo Bing Transition Has Begun

Everyone knew the Bing/Yahoo union was coming and it has now
begun in limited "test-runs" with Yahoo displaying some Bing
results. But will this new combined search engine give Google
some much needed competition?

I don't think so... but I have been wrong before.

Regardless, if the numbers increase, you will have to adjust
your site or sites to take advantage of this new Bing/Yahoo
creature. Optimizing your content for Bing should be high on
your list.

In my latest blog post below I talk about this upcoming marriage
and supply some useful tips/links which could help you cope with
these new changes.

Bing Yahoo Transition

Helping You Succeed Online Since 2002!

Kind Regards,

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Monday, July 12, 2010

Is Google Really Developing a Facebook Killer?

No less than CNN is reporting the rumors that Google
does indeed have a social networking site in the works
which could give Facebook some competition. This new
social site/program is supposed to be called GoogleMe or
Google Me.

Only Google knows the truth.

However, creating such a site would be a smart move on
Google's part since they do need to compete with Facebook,
mainly because Facebook is turning into a real search engine,
one that could possibly give Google a run for all those
lucrative search dollars. Ridiculous you say - not really,
especially when you consider Facebook's recent move towards
"Open Graph Search" and its use of the "Like" button and box.

Unless the surfing public changes overnight, Bing/Yahoo
is not going to give Google any real search competition,
but Facebook with its massive number of users and rating
system could present a true contender.

We also might see a complete change in how that surfing
public sees online search. Google and the other search
engines are quickly becoming one big "joke" in regards to
organic search with big companies buying and selling
their way into the top 10 spots and the search engines are
helpless to stop it.

Link buying and selling has made organic search a joke
and more and more web users are catching on to this fact.
Once this becomes common knowledge, search engines
will be appropriately viewed as corporate billboards
rather than anything of true relevance or importance
- even the mighty Google could fall.

That's why Facebook and its actual ratings/rankings by actual
consumers/customers are becoming much more important. While
even this kind of search equation is open to abuse, a
search engine based on such "user-based" results will beat
Google's SERPs any day.

More about Google's Facebook Killer

Once web users realize the true value of such rankings and
search engine, then Google will have some real competition at last.

Of course, Google is not standing still, for those of us who
make a full time living from search engine marketing will
tell you, Google is placing more emphasis on "user-generated"
content and ratings. They have placed more emphasis on
the "truer" ranking systems on the web, those coming from social
networking sites like Twitter, Digg,, YouTube, MySpace and
even Facebook.

How many Tweets does a post get? How many Diggs does your
content gather? How many comments does your YouTube video
have? How many Thumbs Up? How many times is a web page bookmarked
in and recommended to friends.

Granted even these social bookmarking sites can be manipulated,
but it is just a little harder to do than simple link buying
or employing simple SEO tactics/services to get your site to the top

Which brings us back to the question at hand, is Google developing
a social networking site like Facebook? If you count all the programs/sites
which Google presently offers up: Google Wave, Google Voice, iGoogle,
Google Accounts, Google Buzz, Gmail, Google Profiles... one could
even argue does Google really need another social networking program?

Even considering all of these current offerings, but is it just me, or is
there no real center to all these Google products? Google needs
one site which connects all of its programs/products at your fingertips,
maybe iGoogle should already fill the spot, but it doesn't take
in everything or have that crucial social networking element.

Google should have a social network site like Facebook, where
you can easily connect with family, colleagues and friends, but
this site should have a sidebar which lists all your Google's
programs/sites which you use. Make this site your "one-stop-center"
for all things Google.

Give Google and all its countless programs a concrete solid focus
or center. One click and everything that Google has to offer is
displayed on ONE page. More importantly, all Google's products need
to be consolidated and connected - Google Voice, Wave, Buzz, Maps,
Mail, Profiles, Search... all need to be functional in one simple
social networking platform.

Then make or develop a user-based ranking/rating system within this
newly formed social networking site and you will be able to
compete with Facebook when it comes to true democratic search.
Such a site, if it does materialize, could give Google's Search Engine,
and search in general, a much needed dose of honesty. Then again,
if wishes were horses, beggars would ride and Google would no
longer be a one trick pony.


All opinions expressed in this piece are solely those of the author who has been following Google since it was a mere BackRub. He is also a full time search engine marketer who operates numerous niche sites, as well as two sites on Internet Marketing, where you can get valuable marketing tips for free: internet marketing tools or try here Titus Hoskins Copyright 2010. This article may be freely distributed if this resource box stays attached.

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