Is Google Really Developing a Facebook Killer?

No less than CNN is reporting the rumors that Google
does indeed have a social networking site in the works
which could give Facebook some competition. This new
social site/program is supposed to be called GoogleMe or
Google Me.

Only Google knows the truth.

However, creating such a site would be a smart move on
Google's part since they do need to compete with Facebook,
mainly because Facebook is turning into a real search engine,
one that could possibly give Google a run for all those
lucrative search dollars. Ridiculous you say - not really,
especially when you consider Facebook's recent move towards
"Open Graph Search" and its use of the "Like" button and box.

Unless the surfing public changes overnight, Bing/Yahoo
is not going to give Google any real search competition,
but Facebook with its massive number of users and rating
system could present a true contender.

We also might see a complete change in how that surfing
public sees online search. Google and the other search
engines are quickly becoming one big "joke" in regards to
organic search with big companies buying and selling
their way into the top 10 spots and the search engines are
helpless to stop it.

Link buying and selling has made organic search a joke
and more and more web users are catching on to this fact.
Once this becomes common knowledge, search engines
will be appropriately viewed as corporate billboards
rather than anything of true relevance or importance
- even the mighty Google could fall.

That's why Facebook and its actual ratings/rankings by actual
consumers/customers are becoming much more important. While
even this kind of search equation is open to abuse, a
search engine based on such "user-based" results will beat
Google's SERPs any day.

More about Google's Facebook Killer

Once web users realize the true value of such rankings and
search engine, then Google will have some real competition at last.

Of course, Google is not standing still, for those of us who
make a full time living from search engine marketing will
tell you, Google is placing more emphasis on "user-generated"
content and ratings. They have placed more emphasis on
the "truer" ranking systems on the web, those coming from social
networking sites like Twitter, Digg, Del.icio.us, YouTube, MySpace and
even Facebook.

How many Tweets does a post get? How many Diggs does your
content gather? How many comments does your YouTube video
have? How many Thumbs Up? How many times is a web page bookmarked
in Del.icio.us and recommended to friends.

Granted even these social bookmarking sites can be manipulated,
but it is just a little harder to do than simple link buying
or employing simple SEO tactics/services to get your site to the top
spot.

Which brings us back to the question at hand, is Google developing
a social networking site like Facebook? If you count all the programs/sites
which Google presently offers up: Google Wave, Google Voice, iGoogle,
Google Accounts, Google Buzz, Gmail, Google Profiles... one could
even argue does Google really need another social networking program?

Even considering all of these current offerings, but is it just me, or is
there no real center to all these Google products? Google needs
one site which connects all of its programs/products at your fingertips,
maybe iGoogle should already fill the spot, but it doesn't take
in everything or have that crucial social networking element.

Google should have a social network site like Facebook, where
you can easily connect with family, colleagues and friends, but
this site should have a sidebar which lists all your Google's
programs/sites which you use. Make this site your "one-stop-center"
for all things Google.

Give Google and all its countless programs a concrete solid focus
or center. One click and everything that Google has to offer is
displayed on ONE page. More importantly, all Google's products need
to be consolidated and connected - Google Voice, Wave, Buzz, Maps,
Mail, Profiles, Search... all need to be functional in one simple
social networking platform.

Then make or develop a user-based ranking/rating system within this
newly formed social networking site and you will be able to
compete with Facebook when it comes to true democratic search.
Such a site, if it does materialize, could give Google's Search Engine,
and search in general, a much needed dose of honesty. Then again,
if wishes were horses, beggars would ride and Google would no
longer be a one trick pony.

...

All opinions expressed in this piece are solely those of the author who has been following Google since it was a mere BackRub. He is also a full time search engine marketer who operates numerous niche sites, as well as two sites on Internet Marketing, where you can get valuable marketing tips for free: internet marketing tools or try here Titus Hoskins Copyright 2010. This article may be freely distributed if this resource box stays attached.

Can Google Become The Next Facebook?

Everyone has an opinion on Google, here's mine. Most people would admit Google is the most important entity on the web, but Facebook is beating Google in a lot of areas and my main question is this: Can Google Become The Next Facebook?


Can Google Become The Next Facebook?



Is it just me but didn't Google recently put everything on its main homepage except for Google Buzz? What's up with that? For heaven's sake, they even put the PacMan game in their logo for two days running... you would think some of the brightest minds on the planet would have figured out by now if Google truly wants to compete on the new memeyouyou web, they simply have to fully integrate all their programs into one homepage or at least place Buzz right there along side the Gmail button.

Google Buzz has all the ingredients to finally make Google your one-stop center on the web. It can be THE place for sharing not just your conversations but photos, videos, and everything else. Will it live up to its full potential and become a true Facebook killer?

The main reason Facebook is such a threat to Google is not because of the massive amount of users it has, but the amount of time those users stay on Facebook. If you just look at the Alexa comparison alone, Facebook users spend over 30 minutes on the site, which is triple the time users stay on Google. Facebook also beats Google in the bounce rate and page views per user. Could all the recent changes to their SERPs be, not only Google's answer to the upcoming Bing/Yahoo marriage, but a strong way of presenting a real challenge to Facebook's overwhelming stats.

Web users are lazy and they want a one-stop solution to meet all their needs. They want to connect with friends and family, they want to broadcast to the world, they want to search for something to buy, they want to be entertained... iGoogle should be that solution/center but I don't believe it quite passes the test because there is still no Google Buzz?

The main problem with Google is that it has no well-defined center which users could call their own. Perhaps I am reading this wrong, but have Google users fully bonded with iGoogle? Putting the privacy issues aside, I don't think they have embraced it in the same way web users have embraced their Facebook. What is missing are all the elements that are present in Google Buzz, but again we seem to have two disjointed programs rather than one solid rallying point.

For many web users, Facebook is the starting point of their web day... in many cases, it is probably the only place they go on the web religiously each day. Why? Because all their friends/family are on there and they don't want to miss out on any news or gossip. Not checking your Facebook page has become the ultimate faux pas of this new social media etiquette.

No one is going defeat or compete with Facebook you say?

Not so fast! Even empires come and go, a web site is even more fickle, especially if something more convenient comes along. Does anyone remember MySpace
which is still a very popular site but no longer has the numbers it once had. Facebook or even Google could suffer the same faith if something better comes along.

Google's main business is online search. It is its bread and butter which may have blinded those in charge from seeing the bigger picture. The bigger payday.

Google owns so many popular sites within the top 20 including YouTube and Blogger... if only they could better connect all their interests into one SuperSite or one SuperDevice for those thinking within the box. Online search can still be the main course but you need to corral all of these different users into one starting point or center with a couple of Billion users logging in each morning to start their web day. Just imagine the ad revenue potential that would generate for the big G.

Impossible you say, but not really, all the ingredients are there to form this SuperSite but it needs one big bang to get it going, to create a center of the web universe which will be Google.

Whenever I think about Google, I am reminded of a class 5 Hurricane with all these popular sites and programs swirling around it like mad, but there is no eye to this hurricane, at least not yet. Google needs a solid center to draw everything into focus and get everyone at the same starting point. Whether it is the Google search page, Google Buzz, Google Profiles, Gmail or iGoogle... but it all needs to be pulled together if Google wants to truly compete with Facebook for all the marbles.

.....
All opinions expressed in this piece are solely those of the author who has been following Google since it was a mere BackRub. He is also a full time search engine marketer who operates numerous niche sites, as well as two sites on Internet Marketing, where you can get valuable marketing tips for free: click here Titus Hoskins Copyright 2010. This article may be freely distributed if this resource box stays attached.