Wednesday, November 07, 2007

The Big Google PageRank Slap - Perception Is Everything

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BWMagic's Web Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com






.......
Contents:

o Is Affiliate Elite Worth all that Money?

o The Big Google PageRank Slap - Perception Is Everything

o Web CEO 7.5

.......




o Is Affiliate Elite Worth all that Money?


Quite frankly, anything coming from Brad Callen
is worth the money. Affiliate Elite is no different.

I have always been a fan of Brad Callen's products
mainly because they work. Years ago, I used one
of Brad's free courses connected with SEO Elite
to turn my struggling main site into a profitable
venture.

I will never forget that fact. Nor will I downplay
the fact that Keyword Elite has been the major
reason I now have many #1 positions in Google for
my targeted keywords.

Affiliate Elite will be just as important. This
latest software from Brad lets you find the
successful affiliate products and marketers
online.

Knowledge is everyone on here - once you can
find out who's making the big affiliate income
and the Clickbank (or PayDotCom) products they're
selling to make that income - you will be ahead of
the game.

Plus, Affiliate Elite can show you all the
keywords these marketers are using in Google
Adwords to promote their products.

Powerful and valuable information any marketer
can use to earn their own incomes...

Check out Affiliate Elite:






o The Big Google PageRank Slap - Perception Is Everything


Recently Google did a major PageRank Update
where a lot of sites were downgraded. Many
experts believe this PageRank Update was
Google's response to link selling - sites
which sell links lost points in PageRank,
which is shown in that little green pixel bar.

It may be a smart move on Google's part to
curtail this practice, who's going to buy a
link from PR2 or even a PR4 site? Besides this
could be more than a warning that your site will
go down even further if you continue to sell links.

Now this is more of a cosmetic change in PageRank
than a real change in your true rankings in Google.
Just because your PR goes down, doesn't mean your
keyword rankings or traffic from Google goes down.

I saw some of my sites go up, some stayed the
same but my major site took a big hit - falling
from PR6 to PR4. This was more of a devastating
blow than I expected mainly for psychological or
moral reasons. After years of building the best
content you can provide and constantly getting
quality one-way links; to see that PageRank drop
was very disappointing.

I have been around for a while so I have experienced
many Google Updates - anyone remember the Florida
Update? I also keep my ears peeled to discussions
of the latest updates in Webmasterforum and Stompernet ...
so I knew not to panic just because of the sudden drop
in PageRank.

I also knew what they were saying was true because
my major keywords stayed the same and my Google
traffic actually went up. But that's little comfort
when you're talking about Google, you immediately
go into overdrive and try to find out where you
went wrong. What caused the drop - because whether
it is meaningless or not; you're still going in
the wrong direction.

I saw many of my competitors drop too but many stayed
the same or even increased in PageRank. What are
they doing right, what am I doing wrong? I don't
sell links but does Google think I am selling links
was main question? I even moved one external link
from my main page to another part of my site, just
in case Google is taking that as a paid link.

For SEO reasons I have very few external links on
my main page. Can't see why Google downgraded my
main site. I have been at PR6 for years.

Here in lies my main beef, with Google you never
really know where you stand, you are constantly
walking on eggshells. No matter how good your content
or site is - one mis-step and you could be in the
doghouse.

It wouldn't matter so much if it was one of the other
two major search engines downgrading your site but this
is Google.

Free organic traffic from Google is vital to any
online site or business. I would take traffic
from Google over any other source of traffic
on the web, except for traffic coming from my
articles on other sites, which probably got
their start from a search in Google.

Google and Google PageRank has always been important
to me - that's one of the reasons a sudden drop
causes so much concern.

There's another important reason Google PageRank
is important to me.

Most SEO experts mistakenly believe PageRank is
meaningless because Google is not giving us the
true ranking of any site or reveling all the
backlinks which is supposedly one of the major
factors in how Google ranks sites.

For this reason, many webmasters have dismissed
PageRank as a vital element in their sites - Don't!

Google PageRank is extremely important if
you're doing business on the web. The higher
PR you have, the better. And it has nothing
to do with keyword rankings or first page SERPs.

What many SEO experts fail to realize (not
really their business) is the whole "perceived"
value of PageRank.

Google, hate it or love it, has become the most
respected company on the web in the eyes of the
majority of the web's users. It carries enormous
weight and prestige. The "perceived" value of a
high PR7 or PR8 is extremely valuable.

We are not talking about link selling, we are
talking about how a perspective business partner
or customer will treat your site/business.

Say you have two identical sites you want to
do business with online and you discover one
is a Google PR2 site and the other is a Google
PR8 site - which one would you choose to do
business with? Honestly?

PageRank is important. PageRank has meaning.
Even if it has little importance on your SERPs
rankings, PageRank can greatly influence the
success of your online site or venture. Don't
ignore or dismiss PageRank as a meaningless
relic that didn't quite work out as it should
have.

High PageRank will always be valuable.

The day Google gives its own site a PageRank of
PR1 or PR2 instead of the current PR10 - that's
the day you can dismiss PageRank as truly meaningless.



.....



o Web CEO 7.5 - Take Full Control of Your Site


You probably know by now running a successful
website takes a lot of work.

And a lot of time.

Adding quality content, checking links, promoting
your site... it all takes time. A lot of time.

I learned early that the more you can automate your
whole online marketing and your site... the easier
it will become. That's why software which automates
all your daily chores is worth having and buying...

Web CEO is a whole suite of software programs and
tools that will automate your online site or business.

Used by more than 414,774+ businesses in 124 countries!

Now you can get the New Release 7.5 - Get it at half
price.


Web CEO includes tools to:

Optimize Your Site

Keyword Mining Software
On-page Optimization Software


Promote YOur Site

SE Submission Tool
Link Popularity Analyzer
Link Partner Finder
PPC Campaigns Manager


Analyze Your Site

Ranking Checker
Web Analytics


Maintain Your Site

Website Quality Audit
SEO Web Page Editor
FTP Uploader
Website Monitoring


All of these are tools and programs you need to
run your site smoothly and efficiently. Web CEO
comes highly recommended. Check it out.

From November 6th through November 17th you
can get it half price:









Kind Regards,

Titus Hoskins

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Friday, October 12, 2007

New Marketing Tools For Your Online Business




BWMagic's Web Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com





.......
Contents:

o New Marketing Tools For Your Online Business

o Next Internet Millionaire

.......




o New Marketing Tools For Your Online Business


In the daily routine of running two websites on
Internet marketing tools I usually keep my eyes
open for any new marketing tools. Lately, there
have been a few notable marketing tools which
I believe could greatly impact your online
marketing.

I discovered long ago that it is sometime wise to
take a very broad view when defining 'marketing
tool'. It doesn't always mean a software program
or product... it can be something as simple as a
resource box at the end of your online articles.

Internet marketing tools can have many different
facets - it can take many shapes and forms. It can
be something so simple, yet so effective, you wonder
why you hadn't tried it before.

In this light, here are some relatively new marketing
tools which every webmaster or online marketer should
be using or at least know about. Chances are your
competitors are probably already jumping all over
these.


1. Social Bookmarking

The web is changing before our eyes. Right here
right now as that old song goes. No surprise there,
blogs, blogging and RSS feeds are transforming the
web as you read this.

Sites like Facebook, MySpace, YouTube, Squidoo...
are dominating the web. They have everyone's attention.
Everyone's using them.

You must connect your site or content with this
popular trend. You should have at least one blog
and RSS feed attached to your site. Use a free software
program like WordPress if you're stuck. I use WordPress
on all my sites, mainly because it brings in traffic
but more importantly for SEO reasons.

Another very simple way to take advantage of the
whole bookmarketing scene is to use a social bookmarking
system with your online content. I have found
using the "AddThis.com" bookmark system on my pages
lets my visitors bookmark my content for me in all
the social bookmarking sites!

This is a simple piece of code that allows visits
to socially bookmark your content for you! A simple
marketing tool that will increase your traffic and build
links automatically. What more can you ask for?

http://www.addthis.com/



2. Blogging And RSS Feeds

As mentioned above, you must take advantage of the
blogging trend. WordPress is a very good system
and is easy to install. I have it on all my sites
mainly because like all marketers, much of my online
marketing is 'keyword marketing'.

Each category you create in WordPress will be considered
your keyword phrase. More posts/entries you make
in this category, the faster your keywords will
rise in the search engine rankings for those keywords.

http://www.wordpress.com/

As we have seen with MSN Live or Google Blog search
your entries will quickly rise to the top of Search
results. It can also help in regularly getting your
site indexed by all the major search engines.

One new program which has caught my eye is John Reese's
BlogRush. It's a free viral program that lets you
place your blog postings or headlines on other
people's blogs. Jury is still out on this one,
but it is worth looking into since it is another
easy way of distributing your content.

BlogRush


3. Video And Audio

Let's face it, video is taking over the web. Your
online marketing should reflect that fact. You should
have videos on your sites... either ones you make
yourself or ones from your affiliate programs.

Videos do work - I use SBI videos on my site and
these are the most popular downloads. People expect
to deal with video now, they want to hear your
sales pitch from a video, ideally with you speaking
directly to them.

Needless to say, this is an effective marketing
method or tool you should be using. Videos will
increase your sign-up rates and your sales.

Many marketers have trouble producing videos and
audio for their sites but now Simon Grabowski (GetResponse)
and Implix has just released TalkStream.

"TalkStream is an Audio and Video streaming tool that merges
21st century technology with your existing marketing to add
a whole new dimension to it."

Basically TalkStream makes it easy for anyone to place
audio and vedio on their site or sites. Video is transforming
the web and also online marketing. TalkStream is a handy
tool that makes that transformation a whole lot simpler.

Implix has given us such popular programs as GetResponse
and WebsiteWizard. Now comes TalkStream which will no
doubt prove as popular mainly because every webmaster
needs a simple way to place audio and video on their
sites. TalkStream solves that problem.

To see this new TalkStream tool in action click here:

TalkStream


4. Peel Away Ads

Don't laugh, in marketing the simple stuff works the best.
Remember when Pop-in and Slide-in ads or boxes starting
appearing on all those websites - only ones laughing
then where the webmasters making all those sales and
collecting all those e-mail addresses of their site's
visitors.

Simple programs like Pop-ins are effective ways of
increasing your sign-ups or clickthru rates. They
work. Now we have PeelAwayAds.

I was so impressed with these simple ads - I had to
try it. And I am in the process of putting them on all
my sites. It's just a little something extra you can
do to increase your sign-up rates and click-thrus...

See an example here:

Online Fax Comparison Chart


The beauty of this marketing tool - you can design
your own ads, link to any page or ad, plus you
can put it on as many sites/pages as you want.

Don't miss this one, check it out here:

Peel Away Ads


5. Affiliate Elite

This one is not released yet, but I thought I would
give you a head-start!

Affiliate marketing online has become BIG business.
Big as in billions and billions of dollars are exchanging
hands. As a full-time affiliate marketer (I earn a
very comfortable living with affiliate marketing and
ad revenue from my sites) I have first-hand experience
with affiliate marketing and dealing with all the major
affiliate networks like Commission Junction, LinkShare,
Affiliate Window, Shareasale... each day.

Affiliate marketing is a great way to earn money online
in a very passive, automatic way.

Now Brad Callen, who has created two of my favorite marketing
tools SEO Elite and Keyword Elite is now coming out
with Affiliate Elite. It is not released yet but you
can find out more here and see a few videos on it:

http://www.affiliateelite.com


I hope you get a chance to check out and examine some of
these new marketing tools. They will help you get your
site noticed in the search engines and on the web.
Just try a few and see for yourself!



....

o Next Internet Millionaire

Joel Comm's Next Internet Millionaire is still
running so if you're one of the few people who
haven't checked it out yet. Check it out.

And if you have the time I strongly suggest you
have a look at Next Internet Millionaire. Joel
has 'gone all out' with the production quality
and there are some really special 'guest' marketers
that are always worth your time.

Such as

- Mike Koenigs

- Armand Morin
- Marlon Sanders
- Jeff Walker
- Mike Filsaime
- Rich Schefren
- Brad Fallon
- Perry Marshall
- Dave Taylor
- Ray Edwards


so don't miss it. You can view it here:








Kind Regards,

Titus Hoskins

P.S. You check out all the major marketing tools that can
improve your site and marketing here:

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