The Big Google PageRank Slap - Perception Is Everything

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BWMagic's Web Marketing News!


Read This Newsletter Online:
http://www.bizwaremagic.blogspot.com






.......
Contents:

o Is Affiliate Elite Worth all that Money?

o The Big Google PageRank Slap - Perception Is Everything

o Web CEO 7.5

.......



o Is Affiliate Elite Worth all that Money?


Quite frankly, anything coming from Brad Callen
is worth the money. Affiliate Elite is no different.

I have always been a fan of Brad Callen's products
mainly because they work. Years ago, I used one
of Brad's free courses connected with SEO Elite
to turn my struggling main site into a profitable
venture.

I will never forget that fact. Nor will I downplay
the fact that Keyword Elite has been the major
reason I now have many #1 positions in Google for
my targeted keywords.

Affiliate Elite will be just as important. This
latest software from Brad lets you find the
successful affiliate products and marketers
online.

Knowledge is everyone on here - once you can
find out who's making the big affiliate income
and the Clickbank (or PayDotCom) products they're
selling to make that income - you will be ahead of
the game.

Plus, Affiliate Elite can show you all the
keywords these marketers are using in Google
Adwords to promote their products.

Powerful and valuable information any marketer
can use to earn their own incomes...

Check out Affiliate Elite:






o The Big Google PageRank Slap - Perception Is Everything


Recently Google did a major PageRank Update
where a lot of sites were downgraded. Many
experts believe this PageRank Update was
Google's response to link selling - sites
which sell links lost points in PageRank,
which is shown in that little green pixel bar.

It may be a smart move on Google's part to
curtail this practice, who's going to buy a
link from PR2 or even a PR4 site? Besides this
could be more than a warning that your site will
go down even further if you continue to sell links.

Now this is more of a cosmetic change in PageRank
than a real change in your true rankings in Google.
Just because your PR goes down, doesn't mean your
keyword rankings or traffic from Google goes down.

I saw some of my sites go up, some stayed the
same but my major site took a big hit - falling
from PR6 to PR4. This was more of a devastating
blow than I expected mainly for psychological or
moral reasons. After years of building the best
content you can provide and constantly getting
quality one-way links; to see that PageRank drop
was very disappointing.

I have been around for a while so I have experienced
many Google Updates - anyone remember the Florida
Update? I also keep my ears peeled to discussions
of the latest updates in Webmasterforum and Stompernet ...
so I knew not to panic just because of the sudden drop
in PageRank.

I also knew what they were saying was true because
my major keywords stayed the same and my Google
traffic actually went up. But that's little comfort
when you're talking about Google, you immediately
go into overdrive and try to find out where you
went wrong. What caused the drop - because whether
it is meaningless or not; you're still going in
the wrong direction.

I saw many of my competitors drop too but many stayed
the same or even increased in PageRank. What are
they doing right, what am I doing wrong? I don't
sell links but does Google think I am selling links
was main question? I even moved one external link
from my main page to another part of my site, just
in case Google is taking that as a paid link.

For SEO reasons I have very few external links on
my main page. Can't see why Google downgraded my
main site. I have been at PR6 for years.

Here in lies my main beef, with Google you never
really know where you stand, you are constantly
walking on eggshells. No matter how good your content
or site is - one mis-step and you could be in the
doghouse.

It wouldn't matter so much if it was one of the other
two major search engines downgrading your site but this
is Google.

Free organic traffic from Google is vital to any
online site or business. I would take traffic
from Google over any other source of traffic
on the web, except for traffic coming from my
articles on other sites, which probably got
their start from a search in Google.

Google and Google PageRank has always been important
to me - that's one of the reasons a sudden drop
causes so much concern.

There's another important reason Google PageRank
is important to me.

Most SEO experts mistakenly believe PageRank is
meaningless because Google is not giving us the
true ranking of any site or reveling all the
backlinks which is supposedly one of the major
factors in how Google ranks sites.

For this reason, many webmasters have dismissed
PageRank as a vital element in their sites - Don't!

Google PageRank is extremely important if
you're doing business on the web. The higher
PR you have, the better. And it has nothing
to do with keyword rankings or first page SERPs.

What many SEO experts fail to realize (not
really their business) is the whole "perceived"
value of PageRank.

Google, hate it or love it, has become the most
respected company on the web in the eyes of the
majority of the web's users. It carries enormous
weight and prestige. The "perceived" value of a
high PR7 or PR8 is extremely valuable.

We are not talking about link selling, we are
talking about how a perspective business partner
or customer will treat your site/business.

Say you have two identical sites you want to
do business with online and you discover one
is a Google PR2 site and the other is a Google
PR8 site - which one would you choose to do
business with? Honestly?

PageRank is important. PageRank has meaning.
Even if it has little importance on your SERPs
rankings, PageRank can greatly influence the
success of your online site or venture. Don't
ignore or dismiss PageRank as a meaningless
relic that didn't quite work out as it should
have.

High PageRank will always be valuable.

The day Google gives its own site a PageRank of
PR1 or PR2 instead of the current PR10 - that's
the day you can dismiss PageRank as truly meaningless.



.....



o Web CEO 7.5 - Take Full Control of Your Site


You probably know by now running a successful
website takes a lot of work.

And a lot of time.

Adding quality content, checking links, promoting
your site... it all takes time. A lot of time.

I learned early that the more you can automate your
whole online marketing and your site... the easier
it will become. That's why software which automates
all your daily chores is worth having and buying...

Web CEO is a whole suite of software programs and
tools that will automate your online site or business.

Used by more than 414,774+ businesses in 124 countries!

Now you can get the New Release 7.5 - Get it at half
price.


Web CEO includes tools to:

Optimize Your Site

Keyword Mining Software
On-page Optimization Software


Promote YOur Site

SE Submission Tool
Link Popularity Analyzer
Link Partner Finder
PPC Campaigns Manager


Analyze Your Site

Ranking Checker
Web Analytics


Maintain Your Site

Website Quality Audit
SEO Web Page Editor
FTP Uploader
Website Monitoring


All of these are tools and programs you need to
run your site smoothly and efficiently. Web CEO
comes highly recommended. Check it out.

From November 6th through November 17th you
can get it half price:









Kind Regards,

Titus Hoskins

Is Google PageRank Still Valid?

...............................................
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...............................................



BWMagic's Web Marketing News!



Contents:



o Google Universal Search

o Is Google PageRank Still Valid?

o Marketing Tips: How To Cut Your Google Adwords Budget to Nil!

o Online Marketing Monthly - Professional Magazine


......


Almost every day now Google rolls out another product
or introduces new changes to its existing programs.
Staying on top of Google is a full time job or it
seems like it.

Many people bash Google - I don't. I have always found
Google's products to be superior to anything on the web.
They get it right. And they get it right often.

From a marketing perspective I believe just having
anything referring to Google on your webpages or site
is a positive thing. The ordinary consumer and surfer
respects Google. They trust Google and anything Google.

Aligning your site and web pages to Google should be
an online marketing strategy for every webmaster. I
firmly believe there are more pluses than minuses to
this strategy. It has worked for me but maybe I have
become somewhat biased with all thos Adsense checks
over the years!

I will even include Google Adsense on pages even though
I can earn 10 times the revenue with affiliate programs
and click per action lead generation. I believe Google
helps to sell your information and your products.


o Google Universal Search


Recently, Google has introduced Google Universal search
where you not only have web page search but other kinds
of links: images, videos, books, blogs, news and local
searches. These are all blended together on the SERPs
or return results page and give you a broader view
of the information that's out there on the web.

As the web evolves, Google is adapting right along
with it. ( I think in a few years we will have a billion
channels on the web instead of websites - more like TV
channels than websites!)

We no longer get our information and news from one
search anymore - it's a combination of different sources
and Google Universal Search is reflecting that obvious
fact.

Sometimes referred to as 'Vertical Search' where you're
narrowing down your search to specific sources: video
searches, blog searches, book searches... it can bring
up more relevant results and that's the whole point of
doing the inquiry or search in the first place.

For marketers, this opens up a whole new world, offering
new ways to market your site or products. Using videos
and blogs would be just two examples that are already in
the marketing mainstream.

Of course, no matter the medium, what we only have to
do is provide valuable information or content... and
Google will still find you.

I better stop now - or I will be opening up a
'Church of Google' soon! But like I said I do
like what Google has to offer.


.....




o Is Google PageRank Still Valid?



Just the mention of it can send some webmasters and even
quite a few SEOs into fits of rage or ecstasy. Just what is
Google PageRank? And more importantly, is Google PageRank
and the PR Toolbar still valid marketing tools?

.................
Feature Article
.................



Is Google PageRank Still A Valid Marketing Tool?
Copyright © 2007


The Google PageRank Toolbar in SEO circles is a hotly
debated item, as are most issues dealing with Google.
Some say it's useless, others say it gives you a general
overview of your site's standing in Google. Regardless
of who is right, this Toolbar shouldn't be ignored nor
worshipped, just closely watched.

The Google PR Toolbar is a simple tool you can download
and place on your browser. When you surf the web, this
toolbar will give you Google's PR or Page Rank for that
particular site or page. Google ranks all web pages from
a scale of 0 to 10. This Toolbar is more like the Richter
scale than an ordinary scale, there's a big difference in
the rankings as you go up and they are not proportional.

You must also realize each of these ranking points are
further divided and only Google knows the exact placement
of your site or page within your shown PR number. For
example, if you have a PR6 site your site could be at
low end of the PR6 scale (closer to PR5) or at the top end
which would make it more of a PR7 site. Big difference.

Many suggest Google is not giving us the real value of
the page in the first place and this toolbar is often
out of date and more of a smokescreen than real information
about a site. There could be some truth in this as Google
never gives up all its secrets. Does any company?
Certainly not the company that holds the keys to the
most powerful economic force on the planet: the Internet.

Complicating matters even further are webmasters and
marketers who try to manipulate their own PageRank by
buying or exchanging links with other high PR sites.
Many are now doing Three-Way linking to try to influence
their site's rankings in Google.

A whole SEO industry has been built up around PageRank
for the simple reason the stakes are extremely high. If
you can deliver first place rankings for your client's
targeted keywords in Google it means free organic traffic
or visitors delivered directly to your site.

Many SEO experts believe Google has a whole list of
ranking factors which determine how well your page is
ranked. Among others, these ranking factors include
Google's PageRank algorithm (voting system) and
Hypertext-Matching Analysis (analyzing page content).

If you check out Google's own corporate site for an
explanation you will find that Google clearly states
its patented PageRank™ algorithm is the heart of their
web ranking system which was founded by Larry Page &
Sergey Brin in 1998. You will also find that Google
says it uses numerous factors including PageRank to
examine the whole web and find the most relevant and
important pages to match a specific search.

PageRank takes into consideration over "500 million
variables and 2 billion terms" when finding the most
important pages. Google makes it clear that each page
casts a vote for another page and this is reflected in
the PageRank. Votes from particular sites or pages might
have greater value than others. "Important pages receive
a higher PageRank and appear at the top of the search
results."

The question still remains, is the Google PR Toolbar
a valid marketing tool? Should you use it?

One can only speak from experience, I have always used
the Google PR Toolbar and find it helpful in assessing
what Google thinks of a site or page. I rarely link out
to sites anymore but if I do I always check any potential
linking partners to see their PR. Any site with PR5 or
over I will link to it if that site is related and has
high rankings for my site's own targeted keyword phrases.
I also check out the number of outbound links on that
page, lower is better because the amount of PR passed
along is divided equally with the other links.

Sometimes I will link to a lower PR3 or PR4 site if I
find the content on that site is extremely good and I
know it is only a matter of time before Google upgrades
that site to a PR5 or higher. You must be very careful
not to link out to any type of 'link-farms' as Google
will penalize you for it.

In my opinion, many SEO experts worry too much over the
exact PageRank or Value Google is giving to a page. Whether
or not we can really know the true value of any page? Well,
the true value of any web page is staring you in the face
in Google's SERPs for if over time a page consistently holds
the #1 spot then that is Google's true PageRank and Value
for that page for a particular keyword or keyword phrase.
If your page is consistently in the 1000th spot, then Google
doesn't think your page has much value for that keyword.

Your site's overall value or PageRank within the Google
ranking system may be a little harder to figure out if you
dismiss the PR Toolbar as a good indicator of your site's
overall worth within Google. Maybe Google has put into place
filters and blinders to discourage the online marketers and
SEOs who try to abuse and manipulate PageRank.

Again, one can only speak from experience, I believe the
Toolbar is very helpful in showing what Google thinks of
your pages. Over the years, I have experienced my main
website at a PR1 level and I have experienced it at a PR6
level. Believe me, the PR6 is much better. Can't imagine
what a PR8 site would be like to run or the kind of lifestyle
it would provide.

For higher PR means better rankings for your site and your
keyword phrases. It simply means more traffic and more
sales. If you're optimizing for Google, you should do
everything you can to get the highest PR you can possibly
get. More importantly, you should be doing everything you
can to increase the PR of the pages where you have your
long-tail keyword phrases as organic traffic from these
pages will usually turn out to be your site's main revenue
source.

I have found one of the quickest ways to raise your
Google PR is to get one-way links from high PR6, PR7
and PR8 sites (Think Article Marketing). Google
considers these links as votes for your site and ranks
your site or page accordingly. Consistently get enough
of these incoming one-way links over the long haul and
your PR will go up if you have high quality unique
content pages that are well optimized with good
navigation and formatting.

If you're not using the Google Toolbar - use it!
You can download it here:

http://toolbar.google.com

Another great way to see PR in action is to use the
Visual PageRank tool here:

http://www.iwebtool.com/visual_pagerank

It will show you the PageRank of all internal and external
links on a webpage at once. Extremely helpful when you're
checking out any site or page for at a glance you can see
the current Google PageRank of all these links.

Google's PageRank system, including the PR Toolbar, is
something every webmaster and online marketer should be
aware of in their struggle for higher rankings. Don't
become obsessed with it, instead use this system to your
advantage to build better pages and sites. For despite
all the misconceptions and intricacies of such a complex
system, no webmaster can deny if you conquer the Google
PagePank system, it will deliver the goods.


...................................................
Titus Hoskins is a former teacher and artist who now
works full-time online. If you want to start a web business
try these free training courses:
http://www.bizwaremagic.com/Free_Marketing_Courses.htm
Or try our free Marketing e-Course: http://www.marketingtoolguide.com
Copyright © 2007 Titus Hoskins. This article may be freely
distributed if this resource box stays attached.
................................................





o Marketing Tip: How To Cut Your Google Adwords Budget to Nil!


If you're a regular reader, you will know that late last
year I ventured into PPC advertising. Mostly for name
recognization and promotion of my sites. I get most of my
traffic and sales thru organic search and have always found
this the best type of online marketing - its more respected
and doesn't cost a cent.

I am currently doing PPC with all three amigos:
MicroSoft AdCenter, Yahoo Marketing and Google Adwords.

Something surprising has happened with some of my
Google Adwords campaigns - in my search for Google
Arbitrage, I found I can add Google Adsense ads on
my promoted webpages which virtually cut my
Adwords budget to nil!

Don't know if this is common knowledge and I am
appearing a little naive here - like I said, I am
fairly new to PPC advertising.

Keep in mind, I am not talking about purely Arbitrage
sites... instead I am talking about my regular content
webpages which I would normally have Google Adsense on
in the first place and then using these content pages
with Adwords.

By having Adsense on these pages, you can cut the
costs of your Adwords keywords - getting 50%, 75%
off - if you fine-tune it you can even make a
profit with just Adsense alone. But I am satisfied
with cutting it to nil - then make my income with
affiliate links which those pages were designed
to do from the beginning.

I have other affiliate links on those pages but
using both Adsense and Adwords can bring in Google
search traffic for free. Actually, by adding
Adsense to your pages you can bid higher because
you know this traffic is coming at a discount.

Undercutting your PPC campaigns with Google Adsense
is something I will be exploring further. The key
to keeping Google happy is to provide quality content
so your search results are relevant to the search. This
should be your main goal, making a few bucks should be
a pleasant afterthought!






o Online Marketing Monthly - Professional Magazine



Last week I heard from some subscribers who couldn't
sign-up to this magazine because the link wasn't
working. Actually, the link was working but there were
problems on the site with so many people signing
up at once.

This Online Marketing Monthly magazine is being
promoted by some big name marketers, but don't let
that point discourage you - this looks like
an excellent venture and now they have even
added Len Jackson as their Director of Sales
which should get things rolling even further.

I highly recommend you take a look at what
this magazine is all about.

Anyway, if you couldn't check out this new
magazine last week, here is the link again:
excellent free training manuals and videos:




Help spread the word! Please!






Kind Regards,

Titus Hoskins