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BWMagic's Web Marketing News!
Contents:
o Article: How To Get Traffic From Google
o Squidoo Secrets: How To Use Squidoo For Traffic
o Rating Dominator: How to Use Customer Ratings For Traffic
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When it's all said and done, the key to being a success on
the web is traffic.
Traffic, it is all about getting visitors to your site or
sites.
Getting traffic and lots of it, is one of first major hurdles
for most webmasters. Today's letter is all about getting more
traffic.
Keep in mind, you just don't want traffic, you want targeted
traffic to your site or sites. These visitors are searching
for your information or products. The best sources for targeted
traffic are the search engines.
And the major search engine is Google. Conquering Google is
the key to getting most of the search engine traffic on the
web. MSN and Yahoo! are important but they won't deliver the
goods. At least not in the numbers that Google can.
I read my log stats on my sites religiously and Google accounts
for over half of my search engine traffic. And I have gotten
first place listings in ALL THREE engines for some long-tail
keywords. Google just delivers the goods - plain and simple.
You have to Optimize your site for Google. You have to
understand how Google works.
You have to understand how Google ranks the billions of
webpages it has in its index. You have to understand Google's
Ranking Factors. What it uses to rank all those webpages.
These ranking factors are very important and you should
know them.
This article points out the major ranking factors and
how you can use them to get traffic from Google.
::::::::::::::::::::::
Feature Article
::::::::::::::::::::::
How To Get Traffic From Google
(By Using Google's Algorithm!)
Recently Rand Fishkin of Seomoz.org brought together
37 of the world's Top SEO experts to tackle Google's
Algorithm, the complex formula and methods Google uses
to rank web pages. This ranking formula is extremely
important to webmasters because finding which factors
Google uses to rank their index is often considered
the Holy Grail of site optimization.
Google's ranking factors affect how and where you are
listed in their search engine results or SERPs. Since
obtaining top positions for your targeted keywords often
spells success for your site, knowing Google's ranking
factors can be very beneficial.
Every experienced webmaster will know Google is the
main supplier of search engine traffic on the web, getting
listed on the first page or anywhere in the top 10 positions
for popular keywords will result in plenty of free quality
targeted traffic.
Briefly listed below are some of the main ranking factors
you should be optimizing your web pages for in your
marketing. The majority of these ranking factors will
be very familiar to most webmasters who take full
advantage of any and every SEO tactic which will
give their site an edge over their competition.
Here are some of the main ranking factors to consider:
1. Keywords In Your Title And On Your PagePlace your keyword or keyword phrase in the title of your
page and also in your copy. Many webmasters use variations
of their keywords on this page and also include it in the
H1 headline.
2. Keywords In Your URLKeep your page on topic and place your keyword in the URL.
Use your keyword in the H2, H3... headlines. Place it in the
description and meta tags, place it in bold/strong tags, but
keep your content readable and useful. Be aware of the text
surrounding your keywords, search engines will become more
semantic in the coming years so context is important.
3. Create High Quality Relevant ContentHave high quality relevant content on your pages. Your
content should be related to the topic of your site and
updated regularly depending on the nature of your site.
4. Internal Onsite LinkingInternal linking is important to your overall ranking. Make
sure your linking structure is easy for the spiders to crawl.
Most suggest a simple hierarchy with links no more than three
clicks away from your home/index page.
Creating traffic modes or clusters of related links within
a section on your site has proven very effective for many
webmasters, including this one. For example, creating a
simple online guide on a subject related to your site's topic
can prove very beneficial. Keep all the links connected and
closely related in subject matter and don't forget to have
occasional external 'anchor keyworded' links coming to these
internal links on your site instead of to your homepage.
Deep build your links.
5. Only Linking To High Quality Related SitesDon't forget to link to high quality PR related sites. Linking
to high quality sites shows the search engines your site is very
useful to your visitors. Build relationships within communities
on the topic of your site. Be extremely careful not to link to
bad neighborhoods, link farms and spam sites... when in doubt,
don't link out!
Unless your site has been around for years and is well
established and trusted by Google, this factor will have an
adverse effect on your site's overall ranking. Linking only
to high quality content sites will give your site an edge
over your competition.
6. Global Linking PopularityOne of the major ranking factors is the Global Linking
Popularity of your site. You should try to build plenty
of inbound links from quality sites. One simple and
effective way to do this is through writing articles
and submitting them to the online article directories.
Only related sites will pick up and display your articles
with your anchor text links back to your site. These are
often ONE-WAY-LINKS.
But don't just write articles to get links, write quality
content that will help the reader first and the links will
come naturally. Also remember an article is an extremely
good way of pre-selling your products and gaining trust
with your potential customers.
7. Anchor Text Is Very ImportantAnchor text is an important factor your must not forget
to use. Perhaps more importantly these inbound links should
be related or relevant to your site's topic, which will
play an important role in your rankings. Don't ignore the
text surrounding your links and use different anchor text
links to avoid keyword spamming.
Keep in mind, as search engines become more semantic, the
whole text of your article will probably be considered your
anchor text, thus making articles even more important to your
rankings.
8. Number And Quality Of Your Inbound LinksYour inbound links should also come from related high Global
Link Popular sites. The more links your have from these popular
related sites the higher rankings you will get. Many SEO experts
suggest you should have a steady stream of new sites (inbound
links) added each month to keep your rankings growing. These
links will age and increase your rankings after 4 or 5 months.
Both quality and quantity is important.
9. Reliable Server And ServiceLike any business, Google is only serving up a product (SERPs)
to its customers, this service must be continuous and available
at all times. Made sure you have a good reliable server because
any extended downtime when your site is inaccessible to the Bots
may be detrimental to your rankings. If it is down for over 48
hours, you could be dropped from the index. Ouch!
10. Duplicate Content Is A NO NO!Make certain you don't place duplicate content on your site.
This may affect your rankings and get your pages thrown into
the supplemental index. Be careful not to use duplicate title
or mega tags on your pages as this will lower and disburse your
internal page rankings, resulting in poor optimization.
Your overall SEO strategy should be to provide valuable relevant
content and links for your visitors and for the search engines.
Furthermore, as mentioned earlier, be extremely careful who
you link out to from your site. Avoid spam sites, link farms
or selling links. Although it is a bit outdated, using the
Google Toolbar will still give you a general overview of a
site's PR or Page Rank.
These are some of the most common and important ranking
factors Google uses to rank and display their search engine
results. Optimizing your site or keywords for these factors
can prove very beneficial and rewarding.
There are many more factors so you should use the Seomoz.org
link in the resource box below to get all the useful details. For
any novice or experienced webmaster it makes for a fascinating
read and is extremely helpful in tackling Google's complex ranking
system or algorithm. Conquer it and an endless supply of free
organic traffic is yours for the taking.
...............................................................
The author is a full-time online marketer.
Make sure you check out Seomoz.org for the complete list
of
Google's Ranking FactorsCopyright © 2007 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.
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Have You Ever Squidooed?
XXXXXXXXXXXXXXXXXXXXXXXxx
The Internet is constantly changing. You must change with it.
You have probably been hearing a lot about Web 2.0 or the social
media sites like Squidoo or MySpace... these are community
based sites where the visitors create the content.
Tapping into the whole Web 2.0 doesn't have to be complicated
- setting up lenses (your own pages) on Squidoo.com is simple
and painless. It doesn't cost anything and if you do it right,
you will get a lot of traffic.
One of best courses I found on Squidoo is by Bob Jenkins.
It's called Squidoo Secrets and you can get all the information
you need to start taking advantage of this excellent source
of Web 2.0 traffic.
Learning all the 'ins and outs' of Squidoo is worth your
while... you must take advantage of these social traffic
hubs or lose out.
Find more info here:
------------------------------------
Another Web 2.0 Traffic Source
------------------------------------
Of course one of the best ways to tap into the whole
new social/community/media system is by using blogs.
I would recommend WordPress because its simple and
powerful. It is also a free system. I have it on all
my websites.
Actually, I created one of my sites (www.marketingtoolguide.com)
entirely within the WordPress structure - although it is
a complete resource site and not necessary just a blog!
The main reason for this is Tags: in the new Web 2.0 Internet
everything - and I do mean everything - will be tagged and
keyworded like there's no tomorrow. WordPress has this whole
tagging system built-in its programming. Targeting your main
keywords couldn't be easier.
Put blogs and RSS feeds on your site or sites if you don't
already have them in place - you should!
Recently, I came across another interesting resource
dealing with WordPress that you should also know about.
It is called Rating Dominator - and it is a Free Plug-in
for WordPress.
Basically, this Plug-in sets up your blog or site to
allow visitors to rate products or services on your
webpages. All the major retail sites like Amazon have
these in place, where customers can give their reviews
and ratings of different products.
Visitor created content is the wave of future, let your
visitors create your content and your traffic. Those sites
that can accomplish this feat will really prosper and grow.
The more interaction you get, the more the traffic will
flow.
Here's the link to put a rating system on your site
using a WordPress Plug-in. You do have know or be
familiar with WordPress to be able to set this up.
But it comes with a video that walk you thru the
set-up procedure. If you're a non-tech person
like myself you will find this video very helpful
and convenient to have.
Here's the link:
Be aware this comes with an OTO (one time offer) but
just ignore this if you're not interested and
click thru to the download.
..............
If you found this newsletter helpful, maybe others
will also find it helpful. Just point them to this
blog. I have found one of the best ways to succeed
on the web is by providing helpful information
to others. No reason why you can't do the same!
Much Success,
Titus Hoskins
Labels: google algorithm, google's ranking factors, search engine traffic, seo
